all Articles featuring Joico
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ArticlesHow To Use A Consultation To Address Curly Client Concerns
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ArticlesCelebrity Colorist Justin Anderson Joined BTC's "On Tour" Nashville Benefit Show
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ArticlesThe Biggest Hair Color Trends of Fall 2024
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ArticlesButter Blonde Guide: Toning, Lightening & Technical Tips
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ArticlesLightening Textured Hair: The Must-Dos & Mistakes To Avoid
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ArticlesSoft-Dimension Brunette Without Any Lightener: Here's How
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Articles3,000 Hairstylists in one Place? Here's What You Missed at the 2024 BTC Show
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Articles20 Major New Hair Innovations To Kick Off Fall
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ArticlesHow to Connect 6 Inches of Regrowth in Less Than 25 Foils
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Articles8 Hair Launches to Heat up Summer
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ArticlesWhy Promoting Women to Leadership Positions is the Key to a Successful Hair Brand
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Articles9 New Product Launches To Bring Into Summer
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ArticlesThe BTC Beauty Box is Back & Better Than Ever—Same Best-Sellers, No Subscription Needed.
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ArticlesMET GALA 2024: EVERY CELEBRITY BEAUTY LOOK FROM THE RED CARPET
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ArticlesThe Best Hair Launches Of March 2024
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ArticlesThe Best Beauty Looks At The 2024 Oscars
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ArticlesBuilding The Perfect "Summer Blonde"
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ArticlesMake Gray Hair Look & Feel Younger: 3 Tips Every Stylist Should Try
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ArticlesBTC "On Tour" Nashville Recap: Everything You Missed
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ArticlesThe Best Hair & Beauty Launches Of November 2023
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ArticlesHow To Create A Natural Shadow Root Through Teasing
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Articles"Fake" A Full Foil In 3 Steps: Here’s How
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ArticlesYour Guide To Fall & Winter 2023's Hair Color Trends
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ArticlesHoney Blonde Curls: 3 Strategic Placement Tips To Create Brightness
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ArticlesBold Color Trends You Need To Know For 2024
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ArticlesAI, Mental Health & Social Media: 7 Business Tips You Can’t Live Without
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ArticlesFoil Placements For 4 Different Types of Client Goals
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Articles4 Tips For Brightening The Hairline
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Articles3 HAIRLINE BLENDING TIPS TO AVOID BLACK HOLES & STRIPES
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ArticlesSubtle Ombré is The New Balayage—5 Tips You Must Know!
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ArticlesYour Official Guide To Barbie Blonde
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ArticlesThe Last Product Launch Before Summer 2023
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Articles4 Tips To Formulate Warm Blondes Without Brass
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ArticlesEditor's Picks: 10 Hair Looks From The 2023 Oscars
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Articles5 Visual Dry-Cutting Tips For Textured Hair
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Articles2023 Hairstyling: 11 Trends You Need To Know
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ArticlesDear Clients: 5 Truths About Toning From Your Hairstylist
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ArticlesTimeless Blondes: When To Use Foils vs. Balayage
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Articles10 Toning Tips You'll Need in 2023
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ArticlesThis Year's BIGGEST Products: 2022's Most Talked About
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ArticlesSay Farewell To 2022 With These New Product Launches
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Articles10-Minute Gray Coverage? Try This Technique!
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ArticlesGlossing: 5 Tips for Melted, Lived-In Brunettes
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ArticlesPerfect Fall Brunette In Just 20 Minutes? Read This!
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Articles5 Quickie Hair Cheats We Stole From Instagram
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ArticlesRoot Taps, Shadows & Melts—Do You Know The Difference?
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Articles6 Consultation Questions to Ask Your Color Clients
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ArticlesShort Layers: How To Build Weight With Sectioning
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Articles20-Minute Bronde? Here's What You Need To Know
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ArticlesThe HOTTEST Styling Trends Of Fall 2022
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ArticlesHello Fall: What’s Inside This Season’s BTC Beauty Box
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ArticlesSOS! Shadow Roots Making Blondes Look Dull
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Articles5 Timesaving Gray Coverage Hacks You Need
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ArticlesThe BTC Show 2022: 10 Things We Saw
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ArticlesBreaking News: 2022 #ONESHOT Hair Awards Winners
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ArticlesSkinny Lights: 5 Foil Tips For Hairline Blondes
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ArticlesThe Internet’s Early 2000s Obsession Lives On Through Sleek-and-Spiky Hairstyles
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ArticlesBeachwaves, Ripple Waves and Romantic Waves: 3 Styles For Your Summer Clients
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ArticlesMeet Your New Subscription Obsession: The BTC Beauty Box
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Articles3-in-1 Express Service: Base Color, Highlights & Gray Coverage
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ArticlesThe Biggest Hair Color Trends Of Spring & Summer 2022
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Articles10-Minute Money Making Hack For In Between Clients
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Articles3 Tips For Adding Natural Depth To Copper Highlights
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ArticlesThe Best Hair & Beauty Looks From The Oscars 2022
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ArticlesIs Red Hair Spring 2022’s Hottest Trend?
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Articles3 Steps To Building A Brunette Balayage
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Articles2022 Styling Trends To Know: Blowouts, Money Piece Braids + Hair Rollers
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Articles15 Hair Color Trends You Need To Know In 2022
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ArticlesThese Haircut Trends Will Be Everywhere In 2022
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ArticlesExpensive Brunette: Your Guide To 2022’s Biggest Color Trend
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ArticlesGray Hair: To Cover Or Embrace? Here Are 4 Tricks!
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ArticlesThe 7 Best Gray Coverage & Color Tips Of 2021
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Articles2021's Most Talked About Product Launches
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ArticlesLady Gaga’s Hairstylist Shares His Styling Secrets For The "House Of Gucci” Movie
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ArticlesWarm Balayage Formulas For Brunettes
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ArticlesPro Blonding Techniques: Earn $1,000 Extra Per Week
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ArticlesAvoid Spotty & Uneven Lowlights With These Hacks
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Articles3 Ways To Make More Money + Raise Prices This Holiday Season
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ArticlesFoils Bleeding Or Slipping? Try These Hacks!
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ArticlesFoiling & Gray Coverage: 3 Tips For A Faster Application
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Articles2021 MTV Video Music Awards: The Best Celebrity Hair + Beauty Looks
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Articles10-Minute Color Services To Save Time + Make More Money
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ArticlesLarisa Love's 4 Tips For Creating Contrast With Semi-Permanent Color
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ArticlesGray Coverage In 10 Minutes? Try This!
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ArticlesDip Teasylights: How It Works + Why You Should Try It
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Articles6 Tips For The Best Teasylights
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Articles7 Tips For Foiling Bright, Summer Blondes
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ArticlesThe Secrets To Long-Lasting Supermodel Blowouts
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ArticlesToning Tips From Larisa Love (Plus Her 10 Fave Toner Formulas)
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Articles5 Quick Blonding Techniques You Can Try Now
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Articles8 Ways To Avoid Bleeding Foils
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Articles3 Tips To Teach Better Online Education
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Articles13 Blondes For Every Type Of Client
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Articles8 Hair & Beauty Moments From The 2021 Grammy Awards
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ArticlesBlowout Guide: Pro Tips For Rollers, Round Brushes + Pin Curl Sets
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ArticlesHow Larisa Love Adds Depth To Ash Blondes
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ArticlesWhat Would You Do: Removing Purple Haircolor
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ArticlesThe Top 10 Foil Tips We Learned In 2020
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Articles10 Of The Best Toning Tips We Shared In 2020
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Articles3 Foilayage & Toning Techniques From @omgartistry
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ArticlesWatch: Adding Depth To Level 9/10 Blondes
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ArticlesWatch: Foil Placement Tips For 3 Different Money Piece Techniques
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Articles13 '90s-Inspired Chunky Money Piece Formulas
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ArticlesSpeed Up Foiling Services With These 4 Techniques
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ArticlesVideo Tutorial: Larisa Love’s Shadow Root Cheat
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Articles5 Foil & Paint Tips For Faster Blonding
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ArticlesWATCH: HOW TO SAFELY HIGHLIGHT TEXTURED HAIR
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ArticlesWatch: Transitioning Blonde To Red With Time-Saving Tricks
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ArticlesA Tribute To Frederic Aspiras’s Mother, The Hairdresser Who Inspired His Celeb Styling Success
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ArticlesWatch: Vibrant Red Color Melt Transformation
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ArticlesYour Client's Guide To Summer Hair Damage Repair
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ArticlesLarisa Love's Curly Hair Foil Placement & Toning Technique
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ArticlesClients Have Stubborn Grays? Use This Simple Paper Trick For Full Coverage!
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Articles30-Minute Foil Placement: 5 Key Tips From Gina Bianca
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Articles5 Tips For Faster, Longer-Lasting Gray Coverage
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ArticlesExpress Foiling: Use Less Than 20 Foils For A Full-Foil Look
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Articles3 Fast Toning + Base Break Techniques
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ArticlesAt-Home Color Kits: Should You Sell Them?
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ArticlesWatch: Slice & Weave Technique For Maximum Brightness
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Articles5 Hair Tutorials To Watch Right Now
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ArticlesLarisa Love's Flash Light Highlights Tutorial
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ArticlesThe Modern Shag: Cutting Tips You Should Definitely Be Using
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Articles13 Treatments & Masks Your Clients Will Thank You For
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Articles10 Of The Best Foiling Tricks We Shared In 2019
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Articles4 Foil Tricks & Toning Timesavers
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ArticlesWatch: How To Contour Blondes & Brunettes
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ArticlesBTC "On Tour" Nashville—Here's How We Closed Out Our 2019 Tour
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ArticlesWatch: Larisa Love's Roller Lights Technique
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Articles10 Pop Culture-Inspired Halloween Costumes For Hair & Beauty Junkies
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ArticlesWatch: Fast Color Correction How-To
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ArticlesVideo How-To: Larisa Love's Gray Coverage Technique
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Articles#THEBTCSHOW 2019: Day 1
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ArticlesLarisa Love's Trick To Avoid Over-Processed Hair
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ArticlesUse This Simple Foil Trick To Prevent Lines Of Demarcation
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ArticlesThese 6 Iconic Celebrity Hairdressers Are Coming To THE BTC SHOW
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ArticlesWatch: Dimensional Red Color Application Technique
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ArticlesSo, Your Client Wants Pastel Haircolor? Hand Her This!
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ArticlesYour Complete Guide To Pastel Haircolor
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ArticlesWatch: Diffusion Glow Technique How-To
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ArticlesThe Silk Press: 7 Tips To Perfect The Process
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Articles5 Foil Tips For Brighter Blondes & More Even Lift
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ArticlesEverything That Went Down At BTC "ON TOUR" Chicago
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ArticlesLarisa Love's Bright Diamond Balayage Tutorial
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ArticlesHow To Transition Box Dye To All-Over Gray Or Silver
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ArticlesSpring Cleaning: Why You Should Be Using A Color Remover
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ArticlesBTC's "On Tour" Show Is Coming To Chicago—Here's The Artist Lineup!
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Articles4 Freehand-Painting Tips From @larisadoll
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ArticlesConverting Foils To Balayage: 4 Tips To Slay The Process
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Articles3 Quick Holiday Styling Hair Cheats
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Articles3 Fringe-Cutting Techniques On Dry Hair
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ArticlesCorrective Color: Brunette Balayage & Rich Melting Techniques
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Articles3 Key Tips For @larisadoll’s Diamond Balayage Technique
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ArticlesWATCH: Transitional Highlights + Root Blur
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ArticlesWATCH: Prelightening + Painting Pearl Pastels
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ArticlesRepigmenting Hair: What You Should Know
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ArticlesSkinlights: The Face-Brightening Highlight Technique
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ArticlesTry This Cut: Modern “Mullet”
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Articles6 Answers To Instagram Questions You Were Afraid To Ask
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ArticlesBlonding and Glossing: 8 Tips To Keep Clients Loyal To The Foil
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Articles8 Questions You Should Be Asking In Consultations
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ArticlesWATCH: Larisa Love's Go-To Dimension Technique
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ArticlesWATCH: 4 Holiday-Ready Hairstyling How-Tos
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ArticlesWATCH: Marbled Fall Blonde
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ArticlesCriss-Cross Color Melt
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ArticlesThe Behind The Chair Show 2017: Day 2
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ArticlesWe Larisa LOVE These 3 Quickies
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Articles6 Cool Ways To Deal With Gray
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ArticlesBalayage and Blonding: Tips, Techniques and Formulas
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Articles6 Ways To Use A Demi-Permanent Gloss
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Articles10 Cuts For Every Client In Your Chair
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Articles9 Color Tips We Discovered At America’s Beauty Show 2017
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ArticlesVOTE NOW for BTC's ONE MILLION Celebration Contest! Final Four Makeover Challenge
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Articles4 Color Formulas, 1 Celebrity Braid and Loads of Inspiration From Joico
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ArticlesHow-To: Textured Magenta Bob
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ArticlesWhat Would You Do? Removing a New Color Application
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Articles10 Trending Color Formulas
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Articles3 OMG Hair Transformations You Have To Try
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Articles4 Natural-Looking Color How-Tos
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ArticlesHow-To: Big Red Color Melt
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ArticlesHow-To: @LarisaDoll's Melting Sunset Hair
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ArticlesCelebrity Shine and Extreme Strength in One Formula
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ArticlesThe Red Carpet's Color Standouts
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ArticlesFall's Go-To Hues
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Articles5 MORE Tips and Formulas For The Most Profitable Color Service On The Planet
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ArticlesCream of the Crop: 3 Short and Sexy Golden Globe Styles
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Articles14 Tips for Better Gray Coverage
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Articles5 Color Standouts from the Emmys
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Articles2013 Stylist Choice Award Winners Announced!
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Articles7 More Exclusive Formulas From BTC COLOR Show Artists