10-Minute Color Services To Save Time + Make More Money

Make More Money With This 10-Minute Color Service 

Finding ways to save time behind the chair—especially with color appointments—is a MUST for any stylist looking to make more money and keep clients coming back. So, we had Joico Global Brand Education Expert Ricardo Santiago (@stylistricardosantiago) and Global Brand Ambassador Larisa Love (@larisadoll) demo their favorite time-saving techniques for gray coverage and shadow roots when foiling using LUMI10™.

Scroll down and learn different ways to cut down appointment times with this 10-minute quickie service, then watch the video above for the full tutorial! Make sure to check out the finished looks and grab the formulas!

Want to try LUMI10™? Click here to get your FREE sample!

Check Out Ricardo’s Before & After On His Client!

Gray Coverage Application

Joico LUMI10™ can cover grays in 10 minutes, so there’s plenty of time to throw in a few foils and leave the root color for last. Here’s how Ricardo approaches it:

• First, open the foils to see if the color has started to process. There needs to be 20 to 25 minutes of processing time left on the hair before applying the root color.
  

   

• Next, apply LUMI10™ between the foils and throughout the roots where gray coverage is needed.

Pro Tip: Ricardo gives himself time to apply the root color by using two different shades, a level apart. The lightest shade is applied first, followed by the darker shade as he moves farther into the hair. This allows the lighter shade to process longer if you’re slower in your application.

Tap The Beaker For The Formulas!

• Prep Treatment
  Joico Defy Damage ProSeries 1: Bond-Protecting Color Optimizer
• Formula A (Back)
  Joico LUMI10™ 6N + LUMI10™ Accelerator
• Formula B (Front)
  LUMI10™ 5N + LUMI10™ Accelerator
• Formula C

  Joico Blonde Life + 10-volume LumiShine Developer

• Formula D
  Joico LumiShine Demi-Permanent Liquid Color 7NWB + 7SB + 5-volume LumiShine Developer
• Post Treatment

  Joico Defy Damage ProSeries 2: Bond-Strengthening Color Treatment

Shadow Root Or Base Retouch

LUMI10™ isn’t just for gray coverage. Larisa applied it as a shadow root with Joico Blonde Life Quick Tone Liqui-Crème Toner, which tones in 5 minutes, to speed up a blonding service. Here’s how she did it:

• After applying a few foils around the hairline and crown, place LUMI10™ the roots and in between foils working in a teardrop formation from the crown to the hairline.
  

   

• Once the root shadow is finished, apply Blonde Life Quick Tone Liqui-Crème Toner to the mid-lengths and ends. Let process and rinse.

Note: If using Joico LumiShine™ Demi-Permanent Liquid Color to tone instead of the Blonde Life Quick Tone Liqui-Crème Toner, Larisa recommends letting everything process first, rinse and then apply LumiShine so it can sit for the recommended length of time.

Check Out Larisa’s Before & After Transformation!

Make More Money

Just because you’re saving your client time, doesn’t mean you have to charge less. It’s actually just the opposite! The client is willing to pay for the convenience of not having to sit longer for a traditional gray coverage or shadow root application, so don’t be afraid to add an extra $10 to $15 to your ticket.

Tap The Beaker For The Formulas!

• Prep Treatment
  Joico Defy Damage ProSeries 1: Bond-Protecting Color Optimizer
• Formula A
  Joico Blonde Life + 5-volume LumiShine Developer
• Formula B

  Joico LUMI10™ 8NWB + 10N + LUMI10™ Accelerator

• Formula C
  Joico Blonde Life Quick Tone Liqui-Crème Toner Sand + 5-volume LumiShine Developer
• Post Treatment

  Joico Defy Damage ProSeries 2: Bond-Strengthening Color Treatment

Products Used

Gray Coverage

LUMI10™

Lightener

Blonde Life

Joico

Glossing/ Toning

Blonde Life Quick Tone Liqui-Crème Toner

Joico

Demi-Permanent Color

LumiShine™ Demi-Permanent Liquid Color

Joico

Haircare

Defy Damage Pro-Series 1

Joico

Haircare

Defy Damage Pro-Series 2

Joico