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Last updated: May 16, 2023

The Last Product Launch Before Summer 2023

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8 Product Launches To Pregame Summer 2023

One of the best times of year—PRE-SUMMER! Some of your go-to brands are ramping up their launches for the warm weather and we’re here with all the info. Here’s a hint, categories are: High shine, hydration, protection and everything styling. 


Scroll through this must-see list of brand new launches and hit the orange links to shop!


1. Redken Acidic Bonding Concentrate Lightweight Liquid Conditioner

To celebrate the stylist-loved line’s second birthday, Redken’s Acidic Bonding Concentrate range welcomes a new member to the family!


Acidic Bonding Concentrate Lightweight Liquid Conditioner is formulated to strengthen weakened bonds in fine hair! The spray helps to repair damage while adding softness and volume without a weighted residue. With up to 48 hours of conditioned volume, we’ll be making room at our station for this one. 


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2. Joico LUMISHINE® Demi-Permanent NEW Shade Series

Whether you need to gloss, tone or refresh—you know Joico LumiShine® has you covered. Now launching three new shades, the demi-permanent color line offers a wider range of warm tones to keep up with your client’s requests through the summer.


Meet the new LumiShine® shades:

  • Gold Series: Ideal for lustrous, golden blondes and honey tones.
  • Natural Beige Series: Created for natural-looking tones that neutralize unwanted tones for reflective beige results.
  • Warm Copper Series: Formulated to refresh faded reds or amp-up a copper glow. 


3. Moroccanoil® Limited Edition Jumbo Size Perfect Defense

The coveted heat protectant from Moroccanoil® just got a JUMBO upgrade. Perfect Defense heat protectant is available for a limited time in an 8.1 oz. bottle that will take you and your clients through the summer!


The limited-edition size is available now with 35 percent more product per bottle—at no additional cost. *Add to cart.* 


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4. New RUSK Styling Collection

Cocktail to customize the right solution for every client, every time. RUSK’s new styling collection features eight products ranging from semi-matte pomade formulas to brushable hairspray and volumizing mousse. 


Say hello to the new styling collection:

  • Blow Dry Balm
  • Anti-Frizz Serum
  • Semi-Matte Pomade
  • Light Hold Gel
  • Finishing Cream
  • Brushable Hair Spray 
  • Dry Texture Spray
  • Volumizing Mousse


Pro Tip: Global Creative Director Matt Swinney (@matt.swinney) says, “Light Hold Gel is a perfect product to cocktail into the entire line to create a foundation for any type of set you need to do.”


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5. amika Mirrorball High Shine + Protect Antioxidant Shampoo & Conditioner

A duo that creates high shine, is hydrating and build-up blocking? This is our new summer go-to!


amika expands their instant shine range by launching Mirrorball High Shine + Protect Antioxidant Shampoo & Conditioner. The formula is packed with red wine and grape leaf extract to protect AND add lustrous shine to the hair. Plus, it’s designed to block pollution build-up, which means you can live care-free outside all summer long. 


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6. Matrix Food For Soft Haircare Line

The need for hair hydration is universal—no matter hair AND scalp type or texture. Packed with hyaluronic acid and avocado oil, this hydrating haircare system just launched from Matrix is delivering 7x MORE moisture for up to 72 hours. 


Food For Soft Line:

  • Hydrating Shampoo
  • Detangling Hydrating Conditioner
  • Rich Hydrating Treatment Mask
  • Multi-Use Oil Serum


Swap this system into your back bar to quench your client’s hair all season. 


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7. Line One Hair New Keratin Shade—1A “True Off Black”

The missing piece between Shade 1 and 1B—Line One Hair launches a sultry new shade for keratin extensions perfect for any low-level client. 


The new shade was created for extension transformations that need a darker hue than 1B but a lighter tone than Shade 1. Check out the full range of customizable extension shades ranging from weft to keratin installations below! 


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8. IGK Good Behavior Ultra Smooth Shampoo & Conditioner

Formulas that really do what they say—IGK Hair launches their newest shampoo & conditioner duo that is sure to please. Good Behavior delivers a frizz-blocking formula BEFORE it forms from the heat of a shower. 


Pro Tip: This combo is ideal for air-dried styling!


The 7 oil blend is clinically proven to leave hair 5X smoother after just one use. Sounds like we’ll be using this to keep our hair on its best behavior this summer.


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Check out the last round of product launches here: