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Introducing Evo™ Staino
Staino by evo™ hair is made by design to achieve bolder, brighter, forget-me-not shades clients can't find anywhere else. This super intense direct dye comes in 10 versatile, fully intermixable hues to match every creative whim and strategy. (Bonus points: This powerful color lasts up to 50 washes, fades true-to-tone and can be easily maintained between appointments using evo™ hair fab pro customized color conditioner.) Want to see the height of Staino's ability to create endless color combinations? Meet Not-So-Mellow Yellow, Out of the Blue, Pigment Punch and Candy Crush—complete with formulas and color placement keys for salon use.
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Product LaunchesSpring's Hottest Haircare Launches For 2026
The Latest Haircare Launches Every Stylist Needs on Their Radar From next-generation blonding systems to humidity-proof smoothing collections and innovative styling tools, this season’s newest launches are all about performance-driven formulas that deliver salon-quality results with less compromise. Here’s a closer look at the latest products arriving from some of the industry’s biggest brands. 1. Moroccanoil® Sculpting Pomade Moroccanoil®’s newest styling essential combines strong, all-day hold with a sleek, high-shine finish thanks to a nourishing argan oil-infused formula. Designed for everything from slicked-back styles to textured mullets and sharp side parts, the water-based pomade delivers structure without stiffness and rinses clean without residue. The signature spicy amber and sweet floral scent gives the styling staple an elevated finish. Photo courtesy of Morccanoil Photo courtesy of Moroccanoil Photo courtesy of Moroccanoil Photo courtesy of Morccanoil Photo courtesy of Moroccanoil Photo courtesy of Moroccanoil 2. Redken Blonde IQ Collection Redken’s new Blonde IQ collection introduces three advanced blonding systems designed to deliver customizable lift, neutralization and predictable results across all hair types and textures. Powered by proprietary neutralization technologies, the lineup supports everything from balayage and highlights to root retouches and color correction services. Blonde IQ 5 High Lifts: A synchronized lift-and-tone system that provides up to five levels of lift in one step. Featuring nine intermixable shades, it creates dimensional blondes while streamlining virgin and regrowth services. Blonde IQ 7: A versatile powder lightener powered by Regulated Melanin Technology to provide controlled brightening with up to seven levels of lift. Designed for highlights, dimensional blonding and color correction with consistent, uniform results. Blonde IQ 8: A dual-action, oil-powered lightener that delivers up to eight levels of lift with precision cream glide and advanced neutralization for clean, balanced blondes. Ideal for balayage, freehand painting and on-scalp applications. Photo courtesy of Redken Photo courtesy of Redken Photo courtesy of Redken Photo courtesy of Redken Photo courtesy of Redken Photo courtesy of Redken 5. milk_shake® No Frizz Allowed Collection Designed for porous, humidity-prone hair, milk_shake’s No Frizz Allowed Collection focuses on long-lasting smoothness without sacrificing movement. The collection includes: Shampoo Conditioner Anti-humidity spray Rich serum Lightweight smoothing milk Photo courtesy of milk_shake Infused with milk proteins and antioxidant-rich Kakadu plum extract, the lineup is designed to reduce frizz, boost shine and improve overall manageability. 3. fatboy® Hair Charcoal Fiber Paste Fatboy’s newest styling paste combines texture-building hold with scalp-focused benefits. Formulated with activated charcoal, willow bark, marshmallow root and green tea, the matte-finish paste absorbs oil while adding grit, separation and lightweight volume. Ideal for short to medium styles, it creates touchable texture without waxiness or buildup. Photo courtesy of FatBoy Hair Photo courtesy of FatBoy Hair Photo courtesy of FatBoy Hair Photo courtesy of FatBoy Hair Photo courtesy of FatBoy Hair Photo courtesy of FatBoy Hair 4. Aveda Tousle Texture Spray Co-created with Aveda Artists, Tousle Texture Spray delivers airy, brushable texture with soft movement and volume. The vegan formula uses zeolite minerals and cassava extract to create lived-in texture while also offering heat protection and style refresh benefits. It’s finished with Aveda’s signature botanical aroma blend of lavender, ylang ylang and petitgrain. Photo courtesy of Aveda Photo courtesy of Aveda Photo courtesy of Aveda Photo courtesy of Aveda 6. Pureology Smooth Gloss Frizz Control System Pureology’s new Smooth Gloss collection targets frizz-prone, color-treated hair with a three-step system including a shampoo, treatment mask and heat-activated leave-in spray. Inspired by the protein structure of silk, the formulas use amino acids and biotin to smooth the cuticle, resist humidity and deliver high-shine results with up to 72 hours of frizz control. Photo courtesy of Pureology Photo courtesy of Pureology Photo courtesy of Pureology Photo courtesy of Pureology Photo courtesy of Pureology Photo courtesy of Pureology Photo courtesy of Pureology Photo courtesy of Pureology 7. Matrix Food For Soft XXL Big’N Soft Mousse Matrix’s new hydrating mousse combines volume and softness in one lightweight formula. Powered by hyaluronic acid and avocado oil, the alcohol-free mousse delivers up to 12 hours of touchable hold, heat protection up to 450°F and soft fullness without crunch or residue. Photo courtesy of Matrix Photo courtesy of Matrix Photo courtesy of Matrix Photo courtesy of Matrix 8. ghd Speed Blowdryer ghd is entering the next generation of styling tools with Speed, a high-powered blowdryer featuring halo dual-airflow technology for ultra-fast drying with no heat damage. Designed for controlled, cool-touch styling, the tool helps reduce scalp overheating while delivering salon-level speed and precision for both stylists and clients. Photo courtesy of ghd Photo courtesy of ghd Photo courtesy of ghd Photo courtesy of ghd 9. Goddess Maintenance Co. Armor™ Protection Mist Armor™ Protection Mist is a pre-chemical treatment created to protect hair during color and lightening services without adding processing time. The formula… Strengthens hair’s internal structure Improves color retention Reduces bleach-related breakage Boosts shine Clinical testing showed a 274 percent improvement in fiber survival during bleaching services, positioning it as a major innovation in bond protection. Photo courtesy of Goddess Maintenance Co. Photo courtesy of Goddess Maintenance Co. Photo courtesy of Goddess Maintenance Co. Photo courtesy of Goddess Maintenance Co. 10. Bio Ionic AeroGravity Dryer The AeroGravity Featherlight Dryer delivers powerful, high-speed airflow in a lightweight, travel-ready design that’s at least 30 percent lighter than traditional dryers. Powered by Bio Ionic’s Signature Ion Mineral Technology and Advanced Anti-Static Ion Technology, it helps reduce frizz, control static and enhance shine for a smoother, more polished finish. With a flexible travel handle and dual voltage, it’s built for pro-level performance anywhere. Photo courtesy of Bio Ionic Photo courtesy of Bio Ionic Photo courtesy of Bio Ionic Photo courtesy of Bio Ionic Stylists are also reading… Met Gala 2026 Beauty: Best Celebrity Hairstyles and the Glam Teams Behind Them Inside Charli XCX’s “The Moment” Hair: The Bumble and Bumble Products Behind the Look Modern Mod Haircut: How to Customize With a Razor
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Product LaunchesMeevo Salon POS Software Launches MeevoPay Giving For In-Checkout Donations
New Meevo Software Feature Enables Salons to Support 100+ Nonprofits Through No-Fee Contributions Millennium Systems International (MSI), creator of the Meevo platform, has launched MeevoPay Giving, a new feature that allows salons, spas and med spas to offer charitable donation options directly at checkout. Designed to turn everyday transactions into moments of impact, MeevoPay Giving prompts guests to make optional donations via the payment terminal. Contributions are processed separately and sent directly to the selected nonprofit, with 100 percent of funds going to the charity and no fees incurred by the business. Photo Credit: Instagram via @meevobymillennium Photo Credit: Instagram via @meevobymillennium Photo Credit: Instagram via @meevobymillennium Photo Credit: Instagram via @meevobymillennium At launch, the program supports more than 100 organizations, including Beauty Changes Lives, which funds education and career opportunities, and Wigs & Wishes, which provides wigs to individuals experiencing medical hair loss. MeevoPay Giving is available to Meevo customers using MeevoPay, with donations clearly presented as an optional, separate line item during checkout. For more information about enabling MeevoPay Giving, visit meevo.com.
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Product LaunchesNew Hair Launches Stylists Need on Their Radar Right Now
Monthly Launch List: 10 New Hair Products and Tools Clients Will Ask About From next-gen extension systems to bond-building blonding essentials and frizz-fighting care, the latest product launches are built with performance, speed and salon results in mind. Here’s a breakdown of the newest must-knows for behind the chair. 1. BELLAMI Halo PRO Hair Extensions BELLAMI’s newest extension launch is designed for instant transformation in under five minutes. The Halo PRO delivers seamless length and volume with a scalp-mimicking RootReplica™ design, lightweight FlexMesh™ construction and a secure SiliconeGrip™ hold for comfortable, everyday wear. Available in 25 shades and four lengths (14”–20”), it’s the perfect ready-to-wear option for clients wanting fast, undetectable volume and length. Related: How to Pitch Extensions During a Blowout Without Being Salesy Photo courtesy of BELLAMI Photo courtesy of BELLAMI Photo courtesy of BELLAMI Photo courtesy of BELLAMI Photo courtesy of BELLAMI Photo courtesy of BELLAMI Photo courtesy of BELLAMI Photo courtesy of BELLAMI 2. Kenra Platinum Collection Kenra Professional’s latest collection offers targeted solutions based on hair needs: Luxe Shine: Best for medium to thick hair, this smoothing system delivers frizz control, strength and glass-like shine. Truly Thickening: Designed for fine or thinning hair, it boosts root lift and fullness for visibly thicker-looking strands. Deluxe Defense: A daily protection system that helps guard against heat damage, breakage and color fade while boosting moisture and shine. Photo courtesy of Kenra 3. Paul Mitchell Post-Color Sealer Designed as the final step after color services, this lightweight post-color treatment helps seal the cuticle, locks in vibrancy and extends color longevity. The low pH formula smooths the hair surface while argan oil adds softness and reflective shine, making it ideal for all hair types. Photo courtesy of Paul Mitchell 3. Schwarzkopf Professional® BLONDME® Glow Toners These new acidic toners are formulated for pre-lightened hair, delivering tone refinement and intense shine in just 10 minutes. Featuring 14 shades plus Clear, the liquid-to-gel formula offers flexible application for brush or bottle use while reducing frizz and maintaining hair integrity. 4. Paul Mitchell Pre-Bonded Lightener Paul Mitchell is streamlining blonding with its new Pre-Bonded Lightener, a blue-tinted, dedusted powder that lifts up to nine levels while reducing breakage by 65 percent. Built-in bonding technology eliminates the need for extra additives, simplifying blonding services without compromising hair health. The launch is paired with new 5 Minute Demi Pre-Bonded Toners for quick, controlled toning. Photo courtesy of Paul Mitchell Photo courtesy of Paul Mitchell Photo courtesy of Paul Mitchell Photo courtesy of Paul Mitchell 5. Matrix Mega Sleek Collection Matrix is taking anti-frizz care to the next level with a system designed to deliver up to 96 hours of smooth, humidity-resistant hair. Powered by oleic acid and jojoba oil, the vegan formulas help seal the cuticle, enhance shine and maintain softness across all hair types. The collection includes: Mega Sleek Shampoo Conditioner Conditioning Mask 96-Hour Anti-Frizz Topcoat Photo courtesy of Matrix Photo courtesy of Matrix Photo courtesy of Matrix Photo courtesy of Matrix Photo courtesy of Matrix Photo courtesy of Matrix Photo courtesy of Matrix Photo courtesy of Matrix 6. ghd Jelly Collection Perfect for spring and festival season, the ghd Jelly Collection gives the brand’s bestselling tools a playful update in fresh pastel shades. Featured launches include: Duet Blow Dry in Sunkissed Peach: Wet-to-blow-dry styling with no heat damage Chronos Styler in Sugar Pink: Fast one-stroke styling with long-lasting shine Chronos Curve Max Wand in Candy Coral: Large barrel wand for effortless loose waves ghd Gold in Glazed Blue: Sleek styling with dual-zone heat technology Photo courtesy of ghd Photo courtesy of ghd Photo courtesy of ghd Photo courtesy of ghd Photo courtesy of ghd Photo courtesy of ghd Photo courtesy of ghd Photo courtesy of ghd 7. Oribe Supershine Smoothing Wax Stick Oribe’s newest styling essential is made for sleek finishes and polished detail work. The Supershine Smoothing Wax Stick offers flexible hold while taming flyaways, smoothing frizz and creating a sculpted, glossy finish without flaking. Photo courtesy of Oribe Photo courtesy of Oribe Photo courtesy of Oribe Photo courtesy of Oribe 8. Denman Blue Belle Collection Denman’s Blue Belle Collection gives salon staples a fresh seasonal update with blue-and-white printed tools. Highlights include: D4 Deluxe 9 Row Original Styler – Ideal for curl definition, volume and blowouts D38 Deluxe Paddle Brush – Perfect for detangling and speedy blow-drying Both are designed with the pro stylist in mind for daily salon performance. Photo courtesy of Denman Photo courtesy of Denman Photo courtesy of Denman Photo courtesy of Denman Photo courtesy of Denman Photo courtesy of Denman Photo courtesy of Denman Photo courtesy of Denman 9. IGK Paid In Full High-Gloss Intense Repair Treatment Inspired by a salon gloss service, IGK’s at-home treatment uses Lift + Seal™ Technology to repair and laminate the hair cuticle. Clinically proven to deliver sealed split ends, reduced breakage and smoother strands for up to four weeks, it’s a strong retail recommendation for damaged hair clients. Photo courtesy of IGK Hair 10. Innersense Air Dry Styling Cream For clients embracing natural texture, Innersense’s multi-tasking cream delivers up to 72 hours of frizz control while protecting against heat, UV and pollution. Infused with amino acids and baobab oil, it smooths and hydrates hair for a polished air-dried finish. Photo courtesy of Innersense Photo courtesy of Innersense Photo courtesy of Innersense Photo courtesy of Innersense Hairstylists are also reading… Sabrina Carpenter Blonde: 4 Most-Loved Shades EQ Formulas and Toning Tips Butter Blonde Guide: Toning, Lightening and Technical Tips The New Era of Hybrid Installs: Where Keratin Precision Meets Weft Density
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Product Launches7 New Hair Product and Tool Launches Stylists Should Know This Spring
7 New Launches Hairdressers Are Talking About Right Now From next-gen styling tools to advanced scalp care and brighter blonde maintenance, this month’s launches are bringing fresh innovation to the salon floor. Pro-favorite brands like Moroccanoil®, amika and K18 Hair are rolling out new products designed to elevate services and simplify styling. Here’s what to add to your radar. 1. Moroccanoil® Jumbo Perfect Defense Moroccanoil®’s beloved Perfect Defense Heat Protectant is now available in a jumbo size—ideal for backbar and packed styling schedules. The lightweight, no-hold spray protects hair from heat up to 450°F while maintaining a natural finish. Use on damp or dry hair before hot tools to help prevent damage without weighing strands down. Photo courtesy of Moroccanoil® Photo courtesy of Moroccanoil® Photo courtesy of Moroccanoil® Photo courtesy of Moroccanoil® 2. amika Body Collection amika is officially expanding beyond hair with its first-ever body care collection, giving salons a new way to extend the brand experience from head to toe. The lineup includes Shower Thoughts Body Wash, Big Embrace Whipped Body Butter, I’m Glistening Radiant Body Oil and a Body Brush designed to enhance finishing rituals, treatment upgrades and service add-ons. Launching exclusively through SalonCentric, the collection brings spa-like retail opportunities directly into salon environments. Photo courtesy of amika Photo courtesy of amika Photo courtesy of amika Photo courtesy of amika Photo courtesy of amika Photo courtesy of amika Photo courtesy of amika Photo courtesy of amika Photo courtesy of amika Photo courtesy of amika Related: How to Turn Client Consultations Into Retail Sales 3. Malibu C Head Lab Scalp Scrub Malibu C is introducing a 16-ounce pump bottle of its popular Head Lab Scalp Scrub, expanding the scalp care staple into a larger format for easier salon use. The dual-action formula gently exfoliates with jojoba esters and activated charcoal while tea tree, menthol and spearmint help soothe and refresh the scalp. Cayenne pepper provides mild stimulation to support a balanced, healthy scalp environment. Photo courtesy of Malibu C 4. GA.MA® Professional iQ Sfera Dryer GA.MA Professional is redefining dryer design with the launch of the iQ Sfera, a compact spherical hair dryer that delivers professional power in an ultra-small format. About the size of a tennis ball (and only weighing 240 grams), the innovative design offers ergonomic handling while reducing arm fatigue during long styling sessions. Despite its size, the tool delivers high-performance airflow and durability built for salon environments. More key features pro will love: • 85,000 RPM digital motor with Turbo mode boosting to 92,000 RPM • Venturi Turbo design multiplies airflow without extra energy • Oxy-Active Technology helps lock in color, reduce frizz, hydrate and boost elasticity • Four temperatures, three speeds and a cool shot for total control • Pro nozzles and diffuser, including a patented star nozzle ideal for fine hair and sensitive scalps • Smart Holder with automatic stand-by Read more about the iQ Sfera Dryer here. Photo courtesy of GA.MA Photo courtesy of GA.MA Photo courtesy of GA.MA Photo courtesy of GA.MA Photo courtesy of GA.MA Photo courtesy of GA.MA Photo courtesy of GA.MA Photo courtesy of GA.MA 5. Wella Professionals SMOOTHFILLER™ Wella Professionals introduces SMOOTHFILLER™, a new demi-permanent smoothing service designed to deliver frizz-free hair for up to three months. Powered by glyoxylic acid, the vegan formula works within the hair structure to fill protein gaps and create new bonds through thermal activation. The two-hour in-salon treatment offers smoother, more manageable results without fragrance, silicones or mineral oils. Photo courtesy of Wella Professionals Photo courtesy of Wella Professionals Photo courtesy of Wella Professionals Photo courtesy of Wella Professionals 6. BaBylissPRO® Iced Blue Collection Beginning March 15, BaBylissPRO® is giving its cult-favorite tools a seasonal refresh with the limited-edition Iced Blue collection. The drop includes four stylist staples: 1.25” Extended Barrel Curling Iron 1” Digital Ultra-Thin Flat Iron 1.5” Ultra-Sleek Straightening Iron Prima 3000 and Nano Light Dryer Each tool features the brand’s signature nano-titanium performance in a cool-toned, limited-run finish. Photo courtesy of BaBylissPRO 7. K18 TripleBright™ Oxidation Defense Purple Shampoo K18 is launching TripleBright™ Oxidation Defense Purple Shampoo, a first-of-its-kind foam formula designed to remove, neutralize and defend against brassiness. The formula lifts away metals and minerals from hard water while optimized violet pigments tone unwanted warmth and antioxidant actives help prevent future oxidation. The easy-to-control foam application prevents staining and uneven toning while keeping blondes brighter between appointments. Photo courtesy of K18 Hair Photo courtesy of K18 Hair Photo courtesy of K18 Hair Photo courtesy of K18 Hair Photo courtesy of K18 Hair Photo courtesy of K18 Hair Photo courtesy of K18 Hair Photo courtesy of K18 Hair Hairstylists are also reading… 4 Updo Trends That Will Dominate 2026 2026 Hair Color Trends, According to Celebrity Stylists and Color Experts What Men Are Actually Asking Their Hairdressers for in 2026
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Product LaunchesKeune Kicks Off 2026 With New Launch, Major Promotions & Philanthropy Initiatives
Keune’s 2026 Momentum Starts Now: New Care, Leadership Promotions And A Commitment To HairToStay Keune is stepping into 2026 with momentum. The brand kicked off the year with the launch of their personalized Care collection, announced key leadership promotions following a record-breaking 2025 and introduced “Make It Cool To Care,” a yearlong partnership supporting the HairToStay Foundation. From high-performance retail to loyalty rewards that give back, Keune is doubling down on growth, innovation and purpose, front of salon to backbar. “Make It Cool To Care”: Keune Partners With HairToStay At their February kick off meeting, Keune introduced Make It Cool To Care, a yearlong initiative supporting the HairToStay Foundation. Formulas Photo Courtesy of Keune: It’s not only Cool to Care and it’s also Fun to Cook. The Keune team popped on their aprons and made a meal together to enjoy a little family time during Keune Kick Off. HairToStay is the first and only national nonprofit dedicated to increasing access to scalp cooling, an FDA-approved treatment that dramatically minimizes chemotherapy-induced hair loss. Keune presented an initial $22,000 donation to Sydney Berry, HairToStay advisory board member, cancer advocate and Chair of the Professional Beauty Association (PBA), honoring her tireless work in the industry and beyond. Formulas Photo Courtesy of Keune Sydney shared her personal experience and educated attendees on the technology behind cooling caps, which help women retain their hair during cancer treatment. How Stylists & Salons Can Support HairToStay Stylists can donate Keune Rewards points, which Keune converts into dollars for the foundation Dedicated email and social campaigns will educate distributors and stylists throughout the year A promotional campaign launching later in 2026 will direct additional proceeds to HairToStay Through education and fundraising, Keune aims to rally the professional beauty community around this life-changing technology. Keune Launches 2026 Care: Personalized, High-Performance Hair And Scalp Solutions Keune’s new 2026 Care collection officially launched in January after landing with distributors in December. The lineup delivers personalized routines for every hair and scalp need, powered by hyper-performing formulas. The updated packaging keeps Keune’s sleek, apothecary-inspired look with an unmatched fragrance. With Color, Care and Style, Keune continues positioning itself as a full-service brand for stylists, from backbar to retail shelf. Record Growth Fuels Leadership Promotions at Keune USA Following its most successful year to date in 2025, Keune Haircosmetics USA announced two key promotions. Pasha Ghanei has been promoted to President of Keune Haircosmetics USA. Since joining in September 2023, he has driven innovation and growth across the U.S. and Canada, including spearheading the revamped Keune Rewards loyalty program. His leadership and strategic team expansion contributed to the brand’s strongest sales year in U.S. history. Formulas Photo Courtesy of Keune Katie Joyce has been promoted to Business Development Manager (BDM). Based in Richmond, VA, Katie joined Keune in 2023 and brings 16 years of industry experience. In her new role, she will continue supporting professional beauty distributor Twin State Salon Supply while expanding her territory to include Premier Beauty Supply, servicing salons across Illinois, Indiana, Ohio and Michigan. Formulas Photo Courtesy of Keune For more information, visit keune.com/na/professionals.
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