Industry News

Whether it's a creamy platinum, a soft honey blonde or a lived-in dimensional look, blonding services require far more than a color formula. Paul Mitchell's new "Every Blonde Needs a Pro" initiative shines a light on the consultation, formulation and maintenance strategies that help stylists create blonde results clients can actually live with between appointments. As an extension of the brand's "Stay Golden" campaign, the initiative features Global Ambassador Paris Hilton, celebrity colorist alongside Paul Mitchell Pro Partner Tauni Dawson (@taunidawson) and celebrity hairstylist Justine Marjan (@justinemarjan), highlighting the role professionals play throughout the entire blonding journey. [caption id="attachment_852795" align="alignnone" width="1080"] Paris with Justine and Tauni | Photo courtesy of Paul Mitchell[/caption] Blonde Hair Requires a Customized Approach According to Paul Mitchell, one of the key messages behind "Every Blonde Needs a Pro" is that blonding services require an individualized approach, with colorists considering factors such as a client's starting level, desired result, hair condition and maintenance routine. "Blonde is all about control, how the hair lifts, how it tones and how it holds up over time," says Tauni. "Using professional systems like Pre-Bonded Lightener and The Demi allows you to push results while still protecting the hair, which is critical when clients want to stay blonde." For Paris's blonde look, Tauni used Paul Mitchell Pre-Bonded Lightener before toning with Paul Mitchell The Demi to create a soft, balanced finish while helping maintain hair integrity throughout the service. Here is her full formula: [caption id="attachment_853405" align="alignnone" width="1080"] Photo Credit: Instagram via @paulmitchellpro[/caption] Here are the styling products Justine used for Paris' look: [caption id="attachment_853406" align="alignnone" width="1080"] Photo Credit: Instagram via @paulmitchellpro[/caption] Why Maintenance Matters for Blonde Clients The campaign also highlights the maintenance side of blonde services, including some of the common challenges clients may experience between appointments, such as tonal shifts, dryness and environmental exposure. "You can feel immediately when blonde hair has been done and cared for properly," says Justine. "It styles easier, holds shape better and looks healthier overall. That comes from professional color work and using the right care and styling products to maintain it between appointments." To support blonde maintenance, the campaign features products from Paul Mitchell's color, care and styling portfolio, including: Paul Mitchell Forever Blonde Shampoo and Conditioner Paul Mitchell 15-in-1 Mask Paul Mitchell Super Skinny Serum Paul Mitchell Pre-Bonded Lightener To learn more about the campaign and products, please visit www.paulmitchell.com/paris-hilton.