Paul Mitchell and Paris Hilton Introduce "Stay Golden" Blonde Campaign

The New Multi-Platform Campaign Spotlights Modern California-Inspired Blonde Hair Through Professional Color, Care and Styling

Paul Mitchell and Global Ambassador Paris Hilton have launched “Stay Golden”, a new campaign inspired by modern blonde hair, California style and professional performance across color, care and styling.

“The campaign feels very golden, glowy, and nostalgic in the best way. The hair is soft and voluminous and super shiny, very LA. It captures that effortless glam that feels both natural and alluring,” says Paris. “And it was so fun to incorporate palm trees and the beach into the setting. It means so much to me to partner with Paul Mitchell since it is such an iconic LA brand I grew up using.”

The campaign features an updated take on Hilton’s signature blonde, dubbed “Hot Honey Blonde,” a dimensional, sun-kissed look created by celebrity colorist and Paul Mitchell Pro Partner Tauni Dawson (@taunidawson). According to Paul Mitchell, the look reflects a warmer evolution of Paris’ iconic blonde while maintaining a bright, polished finish.

“Paris and I are both LA girls, so this was a really fun and natural campaign. Stay Golden is a love letter to that iconic ’80s blonde we grew up seeing everywhere—sun-kissed, effortless, and impossibly cool. The vibe is timeless, just like great hair,” says Michaeline DeJoria, Chief Executive Officer of John Paul Mitchell Systems.

The Pros and the Blonding, Care and Styling Products Behind Stay Golden

Inspired by Paul Mitchell’s Los Angeles roots, Stay Golden highlights the brand’s professional blonding portfolio alongside products across care, styling and tools. The campaign also introduces Tauni and celebrity hairstylist Justine Marjan (@justinemarjan) as expert partners alongside Paris.

At the center of the campaign is the “Icons of Summer” edit, a collection of products designed to support blonde services and maintenance. The lineup includes:

• 15-in-1 Leave-In Spray
• 15-in-1 Mask
• Super Clean Hairspray
• Extra-Body Sculpting Foam
• Texturizing Spray
• Sculpting Foam
• Super Skinny Serum
• Forever Blonde Shampoo and Conditioner
• Pre-Bonded Lightener

 

 

 

 

 

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To learn more about the campaign and products, please visit www.paulmitchell.com/paris-hilton.