L'oréal Professionnel Debuted Transformation Day in Paris
Global Hairstylists and Celebrities Came Together To Showcase Live Hair Transformations
L’Oréal Professionnel hosted their first-ever Transformation Day at the Palais de Tokyo in Paris on April 25 and 26, bringing together 100+ global celebrities, influencers and top hairdressers to create and reveal real-time hair transformations. The two-day event showcased the latest innovations and trends across color, care and styling, while celebrating the artistry of professional hairstylists on a global stage.
“Transformation Day is our first ever global event dedicated to professional hair transformation,” says Claire Le Bleis, Global Brand President of L’Oréal Professionnel. “Our objective is to showcase the uniqueness and creativity of professional beauty. We aim to create a global professional beauty stimulus and trigger desire and confidence for everyone to project themselves into new looks.”
During the event, L’Oréal Pro Global Creative Contributors shared their expertise, featuring the latest hair technologies, like the new Keratin Alpha Sleek, Metal Detox and the new Dia Light Hyaluronic Acid Gloss.
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The scene at Transformation Day:
“Today there is a massive desire for self-reinvention and hair transformations: on social media #HairTransformation has reached 15 billion views,” says Claire. “We were inspired by this global conversation, and we wanted to nourish it [by] sharing trends live [and] showcasing our stylists’ expertise. It’s our way of fueling desire for professional beauty and inspire people all around the world.”
The event was held during Hairstylist Appreciation Day as an opportunity to celebrate the creativity and skills of hairdressers around the world. “We wanted to send a powerful message to the world: True, life-changing hair transformation requires the irreplaceable touch of an expert,” Claire concludes.
For more information, visit lorealprofessionnel.com.
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