Industry News

Keune’s 2026 Momentum Starts Now: New Care, Leadership Promotions And A Commitment To HairToStay Keune is stepping into 2026 with momentum. The brand kicked off the year with the launch of their personalized Care collection, announced key leadership promotions following a record-breaking 2025 and introduced “Make It Cool To Care,” a yearlong partnership supporting the HairToStay Foundation. From high-performance retail to loyalty rewards that give back, Keune is doubling down on growth, innovation and purpose, front of salon to backbar.   “Make It Cool To Care”: Keune Partners With HairToStay At their February kick off meeting, Keune introduced Make It Cool To Care, a yearlong initiative supporting the HairToStay Foundation.   [btc-img id="829403"]   HairToStay is the first and only national nonprofit dedicated to increasing access to scalp cooling, an FDA-approved treatment that dramatically minimizes chemotherapy-induced hair loss.   Keune presented an initial $22,000 donation to Sydney Berry, HairToStay advisory board member, cancer advocate and Chair of the Professional Beauty Association (PBA), honoring her tireless work in the industry and beyond.   [btc-img id="829402"]   Sydney shared her personal experience and educated attendees on the technology behind cooling caps, which help women retain their hair during cancer treatment.   How Stylists & Salons Can Support HairToStay Stylists can donate Keune Rewards points, which Keune converts into dollars for the foundation Dedicated email and social campaigns will educate distributors and stylists throughout the year A promotional campaign launching later in 2026 will direct additional proceeds to HairToStay   Through education and fundraising, Keune aims to rally the professional beauty community around this life-changing technology.   Keune Launches 2026 Care: Personalized, High-Performance Hair And Scalp Solutions Keune’s new 2026 Care collection officially launched in January after landing with distributors in December. The lineup delivers personalized routines for every hair and scalp need, powered by hyper-performing formulas. The updated packaging keeps Keune’s sleek, apothecary-inspired look with an unmatched fragrance.   With Color, Care and Style, Keune continues positioning itself as a full-service brand for stylists, from backbar to retail shelf.   Record Growth Fuels Leadership Promotions at Keune USA Following its most successful year to date in 2025, Keune Haircosmetics USA announced two key promotions.   Pasha Ghanei has been promoted to President of Keune Haircosmetics USA. Since joining in September 2023, he has driven innovation and growth across the U.S. and Canada, including spearheading the revamped Keune Rewards loyalty program. His leadership and strategic team expansion contributed to the brand’s strongest sales year in U.S. history.   [btc-img id="829400"]   Katie Joyce has been promoted to Business Development Manager (BDM). Based in Richmond, VA, Katie joined Keune in 2023 and brings 16 years of industry experience. In her new role, she will continue supporting professional beauty distributor Twin State Salon Supply while expanding her territory to include Premier Beauty Supply, servicing salons across Illinois, Indiana, Ohio and Michigan.   [btc-img id="829401"]   For more information, visit keune.com/na/professionals.