DISTRIBUTOR
Beautynova Americas Expands Professional Salon Distribution Across the U.S. And Canada
Beautynova Americas Expands milk_shake® and DEPOT® Salon Distribution Across the U.S. and Canada
Beautynova Americas, the North American home of premium professional haircare brands milk_shake®, DEPOT® and Medavita, is continuing its expansion across the U.S. and Canada with new and expanded professional salon distribution for milk_shake® and DEPOT® heading into 2026.
The company has recently welcomed several new distribution partners, including Capilex (Quebec), Maly’s @ ManocoBlue (Michigan and Ohio), Salonwax Beauty Supply (Alaska), and International Beauty (Manitoba and Saskatchewan). Beautynova Americas has also expanded the territories of existing distributors DePasquale Salon Systems (now including Downstate New York and Connecticut), Sullivan Beauty (now including Massachusetts, Rhode Island and New Hampshire), and Beauty Craft (now including Colorado).
Known for high-performance professional color, care and styling products, milk_shake® blends results-driven formulations with sensorial scents and textures, delivering an indulgent salon experience that continues to resonate with both stylists and consumers.
Related: milk_shake® PRO Launches Cloud Dancer Color Collection
“We are committed to growing alongside like-minded industry partners who share our dedication to serving salon professionals, salon owners, barbers and educators,” said Cory Couts, President of Beautynova Americas. “This continued expansion brings us closer to our goal of making our brands accessible to every professional salon in the U.S. and Canada.”
“Strong distributor partnerships are essential to our success,” added Scott Guinter, SVP of Sales, Beautynova Americas. “Our distributors are trusted leaders in the professional beauty industry and play a critical role in connecting our brands with hairdressers. We are aligned in values, leadership and a shared commitment to salon success.”
Beautynova Americas remains focused on supporting the professional beauty industry through education, innovation, and salon-driven programs designed to fuel long-term growth.
Up Next: milk_shake® revamps Lifestyling Collection.
