Photo courtesy of K18 Hair

HeatBounce™ Heat Protectant

K18 Hair has launched HeatBounce™, a weightless, conditioning heat protectant powered by the first-of-its-kind patented ResiliCore™ technology. ResiliCore penetrates deep into the cortex—the true danger zone for heat damage—protecting hair up to 450 degrees Fahrenheit and reducing breakage by 85 percent during blow-drying.

“Powered by our patented ResiliCore technology, HeatBounce delivers intelligent heat protection that penetrates deep into the hair fiber—reinforcing inner bonds and preserving strength by dynamically responding to heat,” says Suveen Sahib, Co-founder & CEO of K18. “It’s the perfect complement to our molecular repair innovation.”

HeatBounce transforms from a lightweight cream into a fine mist, delivering conditioning without weight—perfect for use before any heat tool. Use it on damp or dry hair to protect against:

Thermal damage from blow-dryers, irons and hot tools
Mechanical damage from brushing and styling
UV environmental damage that can cause color fade, dryness, dullness and breakage

Leading the campaign is K18 ambassador and celebrity stylist Devante Turnbull (@turnbullhair)—the creative force behind SZA’s bouncy curls and iconic colors. “As a stylist, I need products that protect without compromising style—and HeatBounce delivers on every front,” says Devante. “Whether it’s high-gloss waves, diffused natural curls or tour-ready styles, I know I’m shielding hair from heat, mechanical and UV damage while keeping it soft, shiny and full of life.”