Articles > Hair > 4 Color Formulas, 1 Celebrity Braid and Loads of Inspiration From Joico
Last updated: September 25, 2017

4 Color Formulas, 1 Celebrity Braid and Loads of Inspiration From Joico

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If you’re a Joico fan, it’s time to re-“joi”-ce! After hearing the “State of Joi” report at the annual Joico Global Education Conference, and learning about the new color and care products, education and techniques that Joico will be offering in 2017, we can tell you truthfully—you’re going to be inspired!  And inspiration, friends, often leads to making lots more money! What’s in store? Here we go!


See more from Joico’s Global Education Conference!



Haircolor Of Course!
With its wide range of color collections—Vero K-PAK Color, Age Defy, LumiShine, Color Intensity, InstaTint—Joico is all things color to all color clients, whether they’re “flirting” with short-term color commitment, “dating” with medium color commitments or married to their color. This year, Joico plans to spread even more color joi! Look for:


  • Eight new InstaTint shades for even more spray-on, low commitment options.
  • Two new Color Intensity Bold shades—True Blue and Kelly Green.

Check out this how-to for creating #denimobsessed haircolor.


  • Five new shades in the Color Intensity Metallics collection—Violet, Bronze, Pewter, Moonshine and Mauve Quartz.
  • Four new Natural Platinum Ash shades in the Age Defy collection.


Cool mocha and violet tones? Yes please! Here’s how!


  • Five new Lumishine NRG shades, perfect for the current “blorange” trend.
  • Vero K-PAK fashion-forward capsule collections, created by guest artists Gion Vincent and Melissa Duguay.
  • NEW! Blonde Life—a special collection created to brighten and illuminate coveted blonde clients. It includes a new powder lightener, shampoo, conditioner and mask.


Here’s a secret from Kim Vo Salon’s Zoe Carpenter for placing highlights for a beachy glow!


  • NEW! Color Butters—six color-depositing conditioning masks that can refresh faded shades and tone prelightened hair, and last up to 10 shampoos.


We got an exclusive Joico how-to for creating muted beige violet balayage tones!


Paul Norton and his “Gina” braid.


Shake It!
When Joico launched Hair Shake in 2016, it took off like a rocket, and celebrity stylists like Paul Norton embraced it like a long-lost relative for creating texture, volume and drama. Look for two more additions to the Hair Shake family in 2017, one of which Paul calls “a fresh blow-out in a can.”


BTC Exclusive! Paul Norton recreates Gina Rodriguez’s SAG Awards messy braid!


Joico Guest Artistic Director Vivienne Mackinder.


It’s Vivienne!
Vivienne Mackinder needs no introduction. She’s the former Artistic Director for Vidal Sassoon and Trevor Sorbie, a seven-time NAHA winner and one of the industry’s most inspirational speakers. Now she can add another credential to her LinkedIn profile—she joins Joico as Guest Artistic Director. If you haven’t been lucky enough to experience her “12 Steps to Mastery” program, you’ll be in for a treat when you do. Both humorous and heartfelt, Viv takes the audience on a journey to greatness—warts and all. Here’s a sample: “It’s a funny thing,” she says. “While any have envied my achievements, nobody has ever said they envied my hard work.”


BTC Exclusive! 3 Questions for Vivienne Mackinder



1. What’s one trait that the greatest hairdressers in the world share? 




2. Tell us about a professional mistake you made and what you learned.



3. Share a quote that you often turn to for inspiration.


Joico is starting a healthy hair movement in 2017.


The Joi of Healthy Hair
This year is going to be all about bringing “the Joi of Healthy Hair” to life! There will be a movement! There will be a new, definitive scale for gauging the level of healthy hair and elevating the dialog between stylists and clients. (Think a color level system-type tool for hair health.) They’re even writing the book on healthy hair—a fun, collaborative volume that challenges stylists and clients to find their healthy hair “Joi-Q.”


A mid-length Hexy cut from the new Salon i.Deas collection.


2017 Hair Cut Collection
Joico Vision Director Gianni Scumaci’s Salon i.Deas collection offers three exciting haircuts that can be adapted for a wide range of salon clients—the Hexy, the Casco and the Veil. “It’s important for the consumer to be able to relate to a hair image,” said Gianni. “This collection can be adjusted for any texture and length of hair. 


You could be here in January 2018 at Joico Destination Education.


Pack Your Bikini—Joico is Headed to Punta Cana!
For years, the annual Destination Education has been an event for the Joico Canadian family. The fun-loving Canucks have learned and played in some of the world’s most breathtaking (and warm) locations—like Mexico and the Caribbean. In 2018, the Destination Education is going global—everyone’s invited to glorious Melia Caribe Punta Cana in the Dominican Republic, January 13-20, 2018! The line-up is a jaw-dropping roster of talent, from headliners Vivienne Mackinder and Tracey Hughes to social media starts Larisa Love, Philip Ring and Ricardo Santiago to celebrity stylists Denis DeSouza and Paul Norton. And there are more announcements to come. We’ve been warned that the registration cutoff is in September, so get your spot in the sun at!

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