Celebrity Shine and Extreme Strength in One Formula
Healthy, shiny hair is the hallmark of fancy celebrity strands—and now, you can give your clients the same red carpet treatment. Joico’s LumiShine offers the shine and replenished, restrengthened hair after just one use! You can give your clients a full spectrum of perfectly balanced, intermixable and reliable colors. LumiShine is quickly becoming an industry fave—it’s up for Favorite New Color Line at the BTC 16th Annual Stylist Choice Awards and is a celeb favorite as well. See for yourself with these two trendy formulas from Joico Celebrity Colorist and Spokesperson Denis de Souza!
Olivia Wilde’s Face-Framing Lights
Highlight Formula: LumiShine Permanent Crème Color HLN + HLA +40-volume developer
Glaze Formula: LumiShine Demi-Permanent Liquid Color 1/2 oz. CLEAR + 1/4 oz. 9NV + 1/4 oz. 10G
1. Highlight the hair, then balayage with Joico Crème Lightener + 20-volume developer, feathering the tips of the hair around the face for an illuminating effect.
2. Apply the Glaze Formula and process for 20 minutes.
3. Shampoo and condition with Joico K-PAK Color Therapy for high-lift color care protection and healthy hair.
Jenna Dewan-Tatum’s Chocolate Brown
Formula A (base): LumiShine Permanent Crème Color 4N + 5NA +5-volume
Formula B (highlight): 5NA + 5-volume developer
Formula C (glaze): LumiShine Demi-Permanent Liquid Color 1/2 oz. CLEAR + 1/2 oz. 8NA with 5 volume
1. Apply Formula A to all hair.
2. Foil a few pieces around the face using Formula B, and process for 20 minutes.
3. Shampoo and condition the hair with Joico Color Balance Blue Shampoo and Conditioner, which is perfect for lightened brunettes.
Watch the video below for extra tips to get the perfect blonde from Denis de Souza!