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Last updated: April 18, 2024

The Best Hair Launches Of March 2024

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10 New Products To Prep Your Clients’ Hair For Spring

While florals for spring aren’t necessarily groundbreaking, these 10 new hair innovations that launched in March are. Ahead we’ve rounded up the latest in colors, lighteners, tools and styling products from brands like Schwarzkopf Professional®, Redken and K18 Hair to help prep your client’s hair for the new season and warmer months.


1. Schwarzkopf Professional® IGORA ZERO AMM Permanent Professional Colors

Schwarzkopf Professional®’s latest professional permanent hair color line is free of ammonia and fragrance. The new collection offers 46 new shades and the formulas contain a blend of micronized oils and optimized pigment mixes that are safe for sensitive scalps while promising equal pigment penetration from roots to ends.


Photo courtesy of Schwarzkopf Professional


2. Redken Color Gels: 11 New Shades

Redken has introduced two new capsule collections (“Blonde & Blended” and “Rich & Radiant”) to their  10-minute Color Gels lineup. The two new collections feature 11 new shades—see them all below:


Photo courtesy of Redken


3. Joico Defy Damage® In A Flash™ 7-Second Bond Builder

A quick journey to stronger hair! Joico’s new weightless bond builder makes hair 20x stronger and more resistant to breakage while leaving it silky and smooth. It is silicone-free, PETA-approved and safe for color-treated hair.


See before and after results here:


Photo Courtesy of Joico


4. K18 Hair Airwash™ Dry Shampoo

K18 Hair’s latest technology is changing the dry shampoo game with its non-aersol spray that leaves hair cleaner without a starchy buildup or white cast. The product is formulated with newly patented biotechnology called odorBIND™. This clinically-proven technology creates formulas designed to change the way malodors are addressed in personal care products. 


Photo courtesy of K18 Hair


5. Joico Blonde Life® SilverLight™ Lightener & Demi Glosses

Play it cool with Joico‘s NEW Blonde Life® SilverLight™ Lightening Powder. The charcoal-infused fast-acting powder lightener lifts up to 9+ levels while counteracting brassiness. Along with the new lightener, Joico has also launched two cool-toned demi glosses Blonde Life Titanium and BlueViolet Demi Glosses to instantly neutralize unwanted warmth.




6. Olivia Garden® Ceramic + ion™ Pastels Collection

Nothing says “hello spring” like adding splashes of pastels to your station. Olivia Garden® has added pastel pink, blue, orange and green shades to three round thermal brushes and one large paddle brush. The fast-heating ceramic barrels and extra large vents help Olivia Garden’s Ceramic + ion™ round thermal brushes achieve superior and long-lasting styles. 


Photo courtesy Olivia Garden


7. SexyHair® Smooth Stunner Blowout Créme & Shine Show Blowout Spray

SexyHair® has added two new products to their Healthy SexyHair Blowout Collection to make for healthier, smoother and longer-lasting styles. 


  • Shine Show is designed for thin to medium hair and its lightweight formula delivers a smooth, silky, polished blowout after just one use.
  • Smooth Stunner Blowout Créme works best with medium to coarse hair and is formulated with acai berry oil to instantly nourish dry hair for visibly smoother, silkier hair after one use.


Photo courtesy of SexyHair


8. BELLAMI™ Hair Professional The Infinity Weft

BELLAMI™ Hair Professional has launched The Infinity Wefts collection; the longest wefts on the market with a cut-to-customize option for the most comfortable wearability. This machine-made collection features a slim attachment point to mimic the natural-looking allure of hand-tied-wefts while providing the high-quality, low maintenance hair of machine wefts. 


Photo Credit: Instagram via @bellamihairpro


9. IGK Good Behavior Intense Daily Smoothing Mask

IGK has added a new addition to their cult-favorite Good Behavior Collection. The new Intense Daily Smoothing Mask is a multi-use, instantly smoothing treatment that can be used as a rinse-off mask or an intense, leave-in concentrate to provide frizz control for four days.


Photo courtesy of IGK


10. Oribe Gold Lust Dry Heat Protection Spray

Oribe’s Gold Lust Dry Heat Protection Spray is a first-of-its-kind multitasker. It’s designed to be used on dry hair to protect strands from heat damage and frizz while adding softness and shine. 


Photo courtesy of Oribe


Next Up: See the most innovative hair launches from February 2024.


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