Industry News

7 New Hair Products to Kickstart Summer 2026 From stronger semi-permanent color to scent-worthy styling launches and the next evolution in bond repair, this month’s launches are delivering serious innovation across color, care and finishing. 1. Pulp Riot Semi-Permanent Colors Rose and Silver Your favorite vivid color line just got an upgrade. Pulp Riot has reformulated its semi-permanent color system with new Anti-Overworking Technology—designed to give colorists more playtime without sacrificing saturation. The updated formula also delivers longer-lasting results (up to 50 washes), enhanced conditioning and noticeably healthier-looking hair. Two standout additions? Rose and Silver—fresh tonal options that bring high-impact payoff with true-to-tone fading and no bleed rinse. Highlights: Anti-Overworking Technology for easier application Up to 50 washes of wear 12x more conditioning 2x more hydration Up to 86 percent more shine 3x less breakage after use Strengthens hair after pre-lightening [btc-insert-slideshow ids="853062 853063 853064"] 2. Moroccanoil® Brumes du Maroc Fragrance Mists Hair fragrance continues to evolve—and Moroccanoil® is expanding its Brumes du Maroc collection with two new scents. Joining the signature Fragrance Originale: Ambiance de Plage Dahlia Rouge Designed as ultra-fine mists for both hair and body, the formulas refresh without disrupting style while helping maintain moisture balance. Each mist includes: Argan oil Vitamin E UV absorber technology to help protect hair and preserve color As scent layering continues to influence beauty routines, these additions create an easy way to extend fragrance from shower to styling. [btc-insert-slideshow ids="853067 853068 853065 853066"] 3. Maria Nila Bond Builder  Bond repair isn’t slowing down—and Maria Nila is entering the conversation with serious science. The new Structure Repair Bond Builder is a multi-benefit leave-in treatment designed to rebuild from within while protecting externally. Powered by a patent-pending bond-building system, the formula targets weakened hair structure and reinforces strands against future damage. Its three-step approach: Step 1: Rebuild disulfide bonds and protect keratin structure Step 2: Seal moisture with Neo-Cuticle Technology Step 3: Deliver hydration, UV defense and color protection through amino acids and botanical support [caption id="attachment_853069" align="aligncenter" width="819"] Photo courtesy of Maria Nila[/caption] Bonus: Heat protection up to 450°F. For clients looking for repair without adding complexity to their routine, this launch checks multiple boxes at once. 4. Matrix Super Sync Sparkling Blondes Champagne blonde isn’t going anywhere. Matrix is expanding its Super Sync Pre-Bonded Demi Permanent Color line with Sparkling Blondes—eight new champagne-inspired shades created for dimensional, glossy blonde results. The collection responds to growing demand for softer, lower-maintenance blondes while giving stylists more flexibility for toning and refreshing. The lineup includes: 8VG, 8GV, 10NR, 11VG, 11GV, SPAG, 8AG and 10AG Why stylists will care: 2x shinier hair Built-in bond support Ammonia-free Up to 9 weeks of color [btc-insert-slideshow ids="853073 853071 853072 853070"] 5. amika x Ellis Brooklyn Perk Up Guava Granita Dry Shampoo After the first collaboration sold out in just 15 days, amika and Ellis Brooklyn are back. Introducing Perk Up Guava Granita Dry Shampoo—a limited-edition take on amika’s bestselling dry shampoo that combines oil absorption with a transportive scent profile. Think: Guava + banana + vanilla. The formula remains the same fan-favorite: Clinically proven oil removal Adds volume Extends time between washes Equal parts hair refresh and fragrance moment. [caption id="attachment_853074" align="aligncenter" width="819"] Photo courtesy of amika[/caption] 6. R+Co BLEU New Primary Color Collection Colorcare is becoming more treatment-focused—and R+Co BLEU’s newly reformulated Primary Color Collection is proof. Powered by proprietary Chromotherapy Technology, the updated lineup is designed to support color longevity from wash day through styling while strengthening and protecting strands. The collection includes: Primary Color Shampoo Primary Color Conditioner Primary Color Ultra Protection Spray Key claims: 89 percent reduction in breakage Heat protection up to 450°F UV defense Detangling and cuticle sealing for brighter, longer-lasting color [btc-insert-slideshow ids="853075 853076"] 7. RŌZ Wave Texturizing Mist RŌZ wants to keep undone texture soft. The new Wave Texturizing Mist delivers separation and movement without the stiffness traditional salt sprays can leave behind. Powered by: Red Microalgae to keep texture flexible Mineral-rich Sea Salt for lived-in hold Use it on dry hair and scrunch for effortless waves or spray through updos for soft texture with movement. [btc-insert-slideshow ids="853079 853078 853077"]