Fall’s Go-To Hues
Football, pumpkins and cool, crisp weather all indicate that Fall is officially here. It also means your clients will soon be flocking to your chair looking to change up their looks for the new season. Joico’s LumiShine™ Repair+ Permanent Crème and Demi-Permanent Liquid Color can help deliver natural-looking results with astonishing shine and color longevity that lasts up to 30 full shampoos. Need some inspiration? Joico Celebrity Colorist, Denis De Souza shares two exclusive formulas to get you started.
Caramel Infused Brunette
Formula A (highlights): LumiShine Permanent Color XLAA (Extra Lift Double Ash for Levels 5 or darker) + 30-volume LumiShine Developer
Formula B (highlights): Joico DuoLight Caramel + 10-volume Veroxide
Formula C (glaze): LumiShine Demi Permanent Liquid 1/3 oz. 9NV + 1/3 oz. 8NA + 1/3 oz. Clear + 5-volume LumiShine Developer
Process for 30 to 45 minutes and shampoo and condition the hair with Joico K-PAK Color Therapy.
Formula A (base): LumiShine Permanent Color 3/4 oz. 6N + 1/4 oz. 6NC + 10-volume LumiShine developer
Formula B (midlenghths and ends): LumiShine Permanent Color 3/4 oz. 7NC + 1/4 oz. 7CC + 20-volume LumiShine developer
Process for 35 minutes at room temperature. Shampoo and condition with Joico Color Infuse Red Shampoo and Conditioner.