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Articles > BTC University > 3 Ways To Make More Money + Raise Prices This Holiday Season
November 2, 2021

3 Ways To Make More Money + Raise Prices This Holiday Season

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The Holiday Rush: 3 Fast Ways To Raise Your Salon Prices 

Can you believe It’s almost the holidays? Which means the hustle and bustle of a busy salon, clients trying to cram in last-minute appointments and upselling retail for that perfect stocking stuffer. It can be overwhelming, but it doesn’t have to be. Blonding and business expert Olivia Smalley (@omgartistry) shared her money-making tips for the upcoming holiday season and we are teasing them below! 

 

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Tip #1: Raise your prices BEFORE the holiday rush

Do you typically raise your prices for the New Year? It might be time to rethink your pricing strategy. Clients NEED to get their hair done before the holidays—not necessarily after. So, Olivia recommends taking advantage of that demand. “Raising your prices two to five dollars per service isn’t going to deter anyone from booking their appointment,” Olivia explains. 

 

Here are a few more reasons to bump up your price list:

  • Help cover supply costs for the busy season. Products, color and basic necessities like gloves are getting more expensive, so your prices should reflect these rising expenses! 
  • Your demand is high! Clients you may see only once a year will be trying to squeeze in appointments. Take advantage of this boost to increase revenue.
  • Avoid client discomfort when they don’t have additional funds to spend after the holidays.

 

Tip #2: Boost retail revenue with packages 

Check to see if your favorite brands are offering holiday-exclusive retail bundles and stock up retail shelves. “Last year I sold my clients the Defy Damage package from Joico and made a KILLING. It saves you money because it is a bundle, it makes you money because you are selling retail and it also increases value for the client—everybody wins,” Olivia explains. 

 

Get clients excited about upcoming holiday specials by talking them up during their pre-holiday appointment. “Get everyone in your salon talking about products with clients so when they are available for holiday deals the client is already thinking about buying,” she adds. 

 

Tip #3: Make clients content creators 

Encourage current clients to take pictures of their hair and share it on their own social media, tagging you and your salon. This will help reach potential clientele and fill your books with clients that want your specific services. “It never hurts to offer a free treatment or service upgrade if your client is willing to help you build your business,” Olivia adds. 

 

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