Everything That Went Down At BTC “ON TOUR” Chicago
BTC’s “ON TOUR” world tour continued April 1 on our stomping grounds—sweet home CHICAGO!—where we brought 5 hours of live education with top industry educators and social influencers to the Windy City at Park West in the Lincoln Park neighborhood. Scroll to see what went down, then TAP HERE to watch the full livestream for all five hours of education with lifetime access!
The Chi Town lineup was incredible—balayage, blonding, cutting and texture education from Robert Cromeans, Larisa Love, Liz Haven O’Neill, Lo Wheeler Davis, Briana Cisneros, Buddy Porter, Matt Swinney, Matty Conrad, Pekela Riley, Chris Jones, Megan Schipani, Annette Updo Artist, Michelle O’Connor, Joel Torres, Richard Mannah, Jack Winn, Evan Joseph and Antonio Estrada.
More than 500 hairdressers packed the house for a full day of stellar education and up-close experiences with all of their favorite artists and products. Check it out!
BTC Founder Mary Rector-Gable set the tone for an inspirational day with her powerful message about the importance of working hard and always saying yes. “The people who are going to get the chances in life are the ones who just say yes,” shared Mary. “Yes, I’ll take the last client of the day. Yes, I’ll fold the towels. Yes, there is nothing too boring, too basic and too low for me.” She then shared how this “say yes to everything” mantra positively impacted her stylist, @danilo.bozic.
Styling: Accessories, Braids & Bridal Hair
BTC’s own @shmeggsandbaconn, BTC Team Member and Kenra Professional Guest Artist @annette_updo_artist, Joico International Guest Artistic Director @richardmannah and Sexy Hair Guest Artist @antestradahair took the stage and dished on all things styling, like how accessories are an easy and affordable way to give styles an edge, the secret to achieving soft, long-lasting bridal updos and tricks for keeping braids balanced and clean.
Hair Cutting: Double The Fun
2019 is the year of the haircut, so we expanded our cutting education to not one, but TWO segments. First, L’ANZA Healing Haircare Global Creative Director @matt.swinney, Virtue®️ Brand Ambassador @buddywporter and BTC Team Member @chrisjones_hair demoed three must-know moneymaking cuts (bobs, lobs and long layers), while Victory Barber & Brand Founder @mattyconrad shared his tips for stellar men’s cutting.
Later, JPMS Global Artistic Director @robertcromeans, Moroccanoil® Global Ambassador @brianacisneros and TIGI® Professional Creative Director @joeltorresstyle created edgy-yet-wearable bobs and modern shags with must-know tips and a lot of personality.
Let’s Talk All Things Texture
Ulta Beauty Pro Team Member @pekelariley, The SALON by InStyle Creative Director @michelleoconnorbeauty and BTC Team Member @evanjosephcurls teamed up and tackled one hair type that intimidates most stylists: texture. While Evan broke down a curly cut using his one curl at a time technique, Pekela and Michelle shared the importance of being patient and focusing on the shape when styling naturally textured hair whether in the salon or at a shoot.
Balayage & Blondes
The two most-liked color techniques on Insta? Balayage and blonding! So we got the ultimate squad together to showcase their techniques: Joico Brand Ambassador @larisadoll, Schwarzkopf Professional Artistic Team Member and BTC Team Member @lizhaven, BTC Team Member @lo_wheelerdavis and Jack Winn of @jackwinnpro. From low-maintenance, sun-kissed color to timesaving painting tips and the importance of mixing a little at a time, these blonders didn’t hold back on the education.
One of the coolest things about our “On Tour” shows? The chance for fans to meet their fave artists! All day long, audience members hung out with our sponsors and artists, snapping pics and grabbing free goodies. Shout out to our fantastic sponsors: ARC™ Scissors, Jack Winn Color, John Paul Mitchell Systems, Joico, Kenra Professional, L’ANZA Healing Haircare, Moroccanoil®, Salon Clouds+, Schwarzkopf Professional, Sexy Hair, The SALON by InStyle, TIGI® Professionals, Ulta Beauty, Victory Barber & Brand™ and Virtue®.