BTC “On Tour” 2024 Wraps Up In Los Angeles
4 Things You Missed at BTC “On Tour” Los Angeles
In November, BTC wrapped up the 2024 “On Tour” season in Los Angeles at the Orpheum Theatre to host hundreds of hairstylists for a one-day event packed with education, inspiration, fun and shopping. While the industry’s top brands lined the connection center floor, the top educators took the stage to share their best tips to use in the salon.
Read on for everything you missed at “On Tour” Los Angeles 2024.
Scroll for a look at some of the best moments from “On Tour” Los Angeles:
1. Here’s the Barbering & Cutting Topics That Were Taught on the Mainstage:
Educators from Reuzel, ARC™ Scissors, OLAPLEX, Ulta Beauty and Rëzo took the BTC “On Tour” Los Angeles stage to share their most-coveted cutting techniques. Here’s what was taught:
- Barber Expert and Co-Founder of Reuzel Bertus Rietveld (@the_bloody_butcher) wrapped up his year of touring with BTC by teaching LA showgoers his viral hacks for cutting a fade.
- ARC™ Scissors Team Member and Moroccanoil® Global Ambassador Rachel Williams (@rachelwstylist) taught her best tips for cutting a texturized shag.
- OLAPLEX Global Ambassador Vernon Francois (@vernonfrancois) demonstrated how to create plenty of movement in a round curly cut.
- Ulta Beauty Design Team member Justin Toves-Vincilione (@ahappyjustin) shared how to install extensions to achieve trending cuts and styles.
- Rëzo Founder and ARC™ Scissors Team Member Nubia Rezo (@nubiarezo) shared how to achieve a light and airy curly cut.
2. The Hair Coloring Segments Covered These Techniques:
Educators from brands like Moroccanoil®, PRAVANA, TRUSS Professional, Joico, Kenra Professional and Paul Mitchell shared their best tips for creating a range of hair colors—both trending and classic shades.
- Moroccanoil® Global Color Ambassador Greg Gilmore (@greg_gilmore) showed off his best luxury blonde blending hacks.
- PRAVANA Ambassador Kimberly Ibbotson (@kimberlytayhair) shared her best tips for using a water-painting technique to paint vivids on a wig.
- TRUSS Professional Ambassador Mickey Colon Jr. (@mickeycolonjr) shared how to create a soft, natural-looking blonde using the air-touch technique.
- Joico Artistic Director Larisa Love (@larisadoll) demonstrated her process for achieving a trending terracotta copper red.
- Kenra Professional Ambassador Lo Wheeler (@lo_wheelerdavis) taught her signature coastal balayage technique.
- Paul Mitchell Ambassador Orlando Rodriguez (@theorlandosalon) walked through a vivids color-blocking transformation.
- Moroccanoil® Global Ambassador Jessica Scott (@jessicascotthair) walked through foiling her way to a bright hairline.
- Joico Global Artistic Director Laura Gibson (@lgibsoncolorist) showed how to achieve a bleach-free cinnamon chocolate brunette using the French balayage technique.
Check out the “On Tour” Los Angeles Facebook album for every moment captured on film.
3. This FREE Marketing Hack Will Improve Client Retention and Make You More Money Behind the Chair:
BTC’s Editorial Director Steph Bong (@yourgirlsteph) took the stage to share how BTC’s Trend Report will not only teach you the trends and the techniques, products, steps and formulas to achieve them but will help you retain clients by being in the know and able to offer them something different and the latest trends.
Here’s a breakdown of Steph’s presentation and how to use the Trend Report to your advantage behind the chair:
- The Trend Report puts the power back in the hands of the hairdresser to influence their clients to try trends that work best for them.
- Encourage clients to opt for a dimensional base that can be easily transformed into the latest trending hair colors through glosses. This creates…
- Client retention by scheduling monthly gloss and blowout appointments
- More frequent appointments = more opportunities to sell retail
- Proof that you are invested in their hair
- Here’s a preview of hair trends to come:
Click here for a free marketing tool to improve client retention.
4. The Top 3 Quotes From “On Tour” Los Angeles’ Business Panel
BTC Founder and Creative Director Mary Rector (@marybehindthechair) moderated a brilliant business panel made up of the aforementioned Orlando Rodriguez and Rachel Williams as well as Ulta Beauty’s Head of Education and Creative Anna Manukyan (@amanukyan) and Matrix Global brand Ambassador and celebrity hairstylist George Papanikolas (@georgepapanikolas).
Here are the top quotes from the panel that you can use to grow your business:
- “Leaders should be nervous of losing their team.” — Orlando on going beyond just providing education for their team
- “You have to learn everything to understand what a niche is.” — Rachel on learning as much as you can about hair before niching down into a specialty
- “Hire slow, trust and verify.” — Anna on hiring trusted employees
- “If you want to work with celebrities, put yourself in those spaces.” — George on networking with other celebrity glam team members in order to work with celebrity clientele
