The Power of Hair Trends: Turn Buzzwords Into Profit Behind the Chair
Available with BTC University subscription
Watch with BTC UniversityAbout This Course
Hair trends are your most powerful free marketing tool—are you using them to grow your business? Join BTC’s Editorial Director Steph Bong (@yourgirlsteph) to discover the season’s hottest haircuts, color and styling trends, and most importantly, how to capitalize on them to drive profit and grow your business.
What You'll Learn
Trend Forecast: The season’s most in-demand looks to keep you ahead of the curve, attract new clients and keep them coming back
How viral hair trends directly impact your bottom line, shaping client demand and expectations—and how to leverage them for maximum profit
Proven techniques to upsell high-value services like glosses, glazes and blowouts, increasing client spend while delivering “luxury” results
Strategies to turn routine appointments into revenue-generating opportunities by encouraging clients to explore new, trend-forward services
Course Chapters
7 chapters- 1 Introduction & Overview
- 2 What is a Trend?
- 3 Power of Trends
- 4 BTC Trend Report
- 5 Trendsetters & Influencers
- 6 Buzzwords & Client Expectations
- 7 Closing Insights
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