Articles > Product Launches > 2021’s Most Talked About Product Launches
Last updated: December 22, 2021

2021’s Most Talked About Product Launches

close formula

Your 2021 Recap Of This Year’s Biggest Product Line Launches

2021 was, well—something special! Groundbreaking products and revolutionary hair tools were launched as we entered back into the salon this year. (And thankfully, too!) These launches sparked a major creative upswing from brands and stylists that reminded us all just how priceless our industry truly is. Before we ring in the new year, let’s look back at some huge launches from 2021! 


1. K18 Hair

The line that quickly went from an industry newbie to a sought-after favorite among salon pros! K18 Hair brought Biomimetic Hairscience to haircare this year with breakthrough technology (although, we’re sure you’ve heard about that already). The highly researched formulas are proven to restore damage by rebuilding keratin in the hair for permanent results. We don’t know about you, but we’ll definitely be taking this with us into 2022. 

View this post on Instagram

A post shared by K18 Hair (@k18hair)

READ MORE: How To Permanently Heal Hair In Just 4 Minutes


2. L’Oreal Professionnel Metal Detox

The pre-treatment, shampoo, conditioner and detox mask system rocked our world this year. The innovative metal detox system was designed with stylists in mind that constantly struggle with harsh metal buildup on clients’ hair. The system gently cleanses hair within minutes, creating a brand new canvas for color services that will last. (Our only wish is that we had this in our hands sooner!)

View this post on Instagram

A post shared by L’Oréal Professionnel Paris (@lorealpro)

READ MORE: Dealing With Brassy Blondes? Here’s A Detox Trick!


3. Joico LUMI10

We can thank this permanent color for speeding up our books this year! Chances are, you may have seen LUMI10™ all over your friends’ stations or your social media feed. The 100% gray coverage color quickly became a stylist staple for its 10-minute processing time and versatile color selection. If you haven’t tried it yet, take this as your sign. 

View this post on Instagram

A post shared by Joico (@joico)

READ MORE: 3 Tips For Fast Gray Coverage + Foiling Application



4. Schwarzkopf Professional Salonlab

This scanner blew up on IG this year for its innovative insight into hair health! Schwarzkopf Professional Salonlab helped stylists understand their clients’ hair needs like never before. The handheld tool allows stylists to see into the hair cuticle and receive a damage assessment for each client. Don’t be surprised when you see this floating around the salon—check out how to use it below!

View this post on Instagram

A post shared by Schwarzkopf Professional USA (@schwarzkopfusa)

READ MORE: How To Check Your Client’s Hair For Damage Before Services!


5. Moroccanoil® Color-Depositing Masks

Forget Facetune, Moroccanoil® makes it easy to try out and enhance different hair colors! This year, the color-depositing mask line expanded and added trending shades Lilac and Copper to the family. Best part? The mask is formulated with equal parts color and care so you can switch it up or maintain color as often as you’d like, damage-free. 

View this post on Instagram

A post shared by Moroccanoil Professionals (@moroccanoilpro)

READ MORE: Quick Color Services When Your Clients Want Something New!


6. Matrix A Curl Can Dream 

2021 brought us the first-ever pattern preserving system for any type of curl and coil—and we have Matrix to thank. A Curl Can Dream includes a full range of products including a lightening system designed specifically to penetrate curls without damage. The products can be used together or mixed and matched for the perfect cocktail that your client’s coils are craving! 

View this post on Instagram

A post shared by Matrix (@matrix)

READ MORE: Recreate Lorde’s Romantic Texture From The 2021 Met Gala!


7. Redken Retail-Sized Products

Redken released a game-changer for stylists to increase retail revenue while sending clients home with trusted products. “The new 16.9 oz sizing lasts longer between visits, perfect for clients that struggle going through products too quickly,” says color specialist Caitlin Dugan (@coloredbycaitlin). The 16.9 oz Redken products were a breath of fresh air for all of us (including our paychecks) this year!

View this post on Instagram

A post shared by Redken (@redken)

 READ MORE: 4 Tips To Increase Your Retail Revenue By 30%!



8. Alfaparf Milano Color Wear Gloss Toner

This year brought a lot of haircolor requests and refreshes after the salon raincheck of last year. Alfaparf Milano Color Wear Gloss Toners were perfect for maintenance and creative color when our clients were ready to get back in the chair. The versatile shades are broken into 7 ranges for on-tone, multi-dimensional color. 

View this post on Instagram

A post shared by AlfaparfUSA (@alfaparfusa)

 READ MORE: Why You NEED To Use Pivot-Partings When Foiling!


9. Farouk Systems LG CHI Color Master™

When this revolutionary touch screen color dispenser launched, we had to make sure we were still in 2021! The LG CHI Color Master™ took salon technology to a whole new level this year. Stylists can choose from 108 shades to create over 30,000 customized formulas. Even crazier—clients can see their results via a virtual simulation mode before the formula is dispensed. Talk about leveling up for the New Year.

View this post on Instagram

A post shared by Farouk Systems USA (@farouksystems)

 READ MORE: Don’t Miss These Business Tips From Dr. Farouk Shami & Mary Rector


10. PRAVANA TRUITY™ Vegan Haircare

Clean beauty came into our industry HOT this year. PRAVANA took the reins with their TRUITY™ line that made a major mark for 2021 product launches. The vegan formulas are made from 95% naturally-derived ingredients without any harmful strings attached. We deem this an absolute must-try for any clean beauty junkies looking to switch up their go-to product lines!

View this post on Instagram

A post shared by PRAVANA (@pravana)

 READ MORE: Blowout Prep For This Year’s Hottest Hair Trends


Take a look back at some of 2021’s trends with stylist inspo & tips to take into the New Year!



2021 summer spring haircut trends long layers shags fringe curtain bangs mullets pixies



fall 2021 haircut layered shag haircut fringe