Articles > Product Launches > Spring 2023’s Pro Beauty Product Launch
Last updated: April 07, 2023

Spring 2023’s Pro Beauty Product Launch

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It might still be early in 2o23 but, this month’s list is the BEST of the year (so far!) Cult-favorite brands like K18 Hair, OLAPLEX, Matrix and more released entirely new products that are buzzing across social media. Take a peek at our list of spring-focused launches that will be a breath of fresh air at every salon and styling station. 

 

1. K18 Hair Molecular Repair Oil

Arguably one of the biggest product drops this year (eeek!) K18 Hair launches its newest innovation, Molecular Repair Hair Oil. The silicone-infused formula fights frizz differently than other hair oils. By addressing the damage first, Molecular Repair Oil heals from the inside out creating a smooth, long-lasting defense against frizz.

 

Here’s a quick look at a few key benefits:

  • Clinically proven damage repair
  • Reverse frizz-causing damage
  • Reduces frizz and flyaways
  • Enhances shine and color vibrancy
  • Can be used as a heat protectant 

 

 
 
 
 
 
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A post shared by K18 Hair (@k18hair)

 

2. amika Forever Friend Refillable Shampoo & Conditioner

If we need an in with Mother Earth, we know amika has her number on speed dial. Paying homage to their BFF (our planet!) amika launched Forever Friend refillable, reusable shampoo and conditioner bottles to reduce plastic consumption and “package with a purpose.”

 

Usage is simple:

  • Grab your favorite amika Refill Pouch
  • Pour the pouch into the Forever Friend refill bottles
  • Pat yourself on the back for taking a step in the eco-minded direction!

 

 
 
 
 
 
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A post shared by amika (@amika)

 

3. OLAPLEX Lashbond™ Building Serum

We know we’re hair peeps, but this lash convo is too good to pass up. OLAPLEX has taken its science-based hair care and bond-building systems to LASH care. The new Lashbond™ Building Serum takes their client-loved technology to new heights to give eyelashes the same TLC that we use in haircare. 

 

Here are some benefits of the Lashbond™ formula: 

  • Contains OLAPLEX Peptide Complex Technology™—supports the natural growth cycle of lash retention for a longer, thicker and stronger look.
  • OLAPLEX Bond Building Technology™—supports the skin barrier at the lash line to create a healthy environment for natural growth. 
  • Nourishing Complex—Hyaluronic acid and biotin promote healthy-looking, nourished lashes and reduce ay dry or brittle appearance, 

 

 
 
 
 
 
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A post shared by OLAPLEX (@olaplex)

 

 

4. Matrix Tonal Control

A huge innovation in the color category—Matrix Tonal Control is the brand’s first acidic gel-cream toner with real-time visible oxidation. The formula changes color gradually so you rinse when your client’s hair is READY, not when a timer goes off. 

 

Say goodbye to over-processed color with just one tube. Available in 17 shades, Tonal Control is color-coded to represent the dominant reflect color for every shade of blonde. No more special treatments to get your client’s color how you want it. Just tone, and go. 

 

 
 
 
 
 
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A post shared by Matrix (@matrix)

 

5. Olivia Garden Spring Blossom Brush Collection

Everyone loves a spring pastel! Olivia Garden released their spring Blossom Brush collection featuring their stylist-loved Ceramic + ion brush sets in trending spring colors. 

 

Choose from three round brushes and one paddle brush to mix and match a new spring colorway for your station. 

 

 

6. John Paul Mitchell Systems® The Color: 10 Minute Color

10 minute, low-ammonia, 100 percent gray coverage permanent hair color—anything else we could ask for?! John Paul Mitchell Systems® launched their first 10-minute color, The Color: 10 Minute Color in a full shade range ready to be stocked in your backbar. 

 

The shades are fully customizable with an easy 1:1.5 mixing ratio for fast root touch-ups, easy add-on services and more. A client AND stylist win-win. 

 

 
 
 
 
 
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A post shared by Paul Mitchell Professional (@paulmitchellpro)

 

7. Ouidad Unbreakable Bonds Shampoo & Conditioner

A specific bond-building shampoo and conditioner for CURLS! The duo is dermatologist-tested, hypo-allergenic and fragrance-free to accommodate even the most sensitive scalps.

 

The shampoo and conditioner duo works with waves, curls and coils to:

  • Build stronger strands
  • Lock in hydration 
  • Create healthier-looking curls
  • Define waves, curls and coils

 

 
 
 
 
 
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A post shared by Ouidad (@ouidad)