Articles > Clarifying > Are Metals Making Your Blondes Brassy? Here’s A Trick!
Last updated: January 03, 2022

Are Metals Making Your Blondes Brassy? Here’s A Trick!

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Photo via Instagram @alyssasmanemagic

Metal Detoxing: What You Need To Know

Do your bright blonde clients consistently come back just weeks after an appointment with dark or brassy hair? If you can’t figure out the culprit, we’re here to tell you metal detoxing may need to be added to your client’s color maintenance! Although impossible to detect with the naked eye, regular use of metal-heavy water can ruin the longevity of client’s haircolor—thankfully, we found a solution for you.


Read below for a safe and easy way to detox your client’s hair from the metals found in every day water to keep blondes bright and healthy in between appointments. 


Before and after Metal Detox photo via Instagram @lorealpro_education_us


How Do Metals Shift Haircolor?

Depending where you live, you may be surprised how commonly traces of metal are found in residential water systems from pipe and soil erosion. Although completely safe to drink and use—these metals are not filtered out through faucets, meaning every time we’re under the shower head, metals are penetrating our hair through the water and absorbing into each fiber.


This creates a buildup that can begin to break apart and alter haircolor molecules—quickly deteriorating color and making hair look brassy with no dimension—so much for science being helpful!



Removing Metals From The Hair

Thankfully, the days of completely redoing color when your client walks in brassy can be over—all you need is a metal detox and tone. The detox can remove all traces of metals built up over time and seal the hair fiber to prevent further absorption. 


Balayage specialist Alyssa Nourse (@alyssasmanemagic) shares that she used L’Oréal Professionnel Metal Detox three-step product line to bring her brassy client back to the bright blonde she created just weeks prior! 

Look at this dramatic before and after!

Photo via Instagram @alyssamanemagic


Need advice on how to charge for a Metal Detox? Read HERE!



At-Home Care For Clients

Get ahead of the mineral and metal damage by recommending these tips to your clients to prevent your hard work (and their money) going to waste.


  •  Purchase A Water Filter

Strongly recommend that clients purchase a water filter to eliminate the impurities that ruin their hair—it can make a huge difference for both of you!


  •  Maintenance Toning

Schedule those six-week appointments—maintenance toning appointments keep your client’s hair the color they want in-between color appointments as well as increase the overall longevity of color. 


  • Make Specific Product Recommendations

It’s about the only way your clients can take your expertise home with—recommend the L’Oréal Professionnel Metal Detox Sulfate-Free Shampoo and the Anti-Metal Protector Mask for at-home care in-between appointments. Shop the entire L’Oréal Professionnel Metal Detox line at SalonCentric here


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