Articles > Monthly Product Launch List > New Year, New Hair Launches—See The Best Ones So Far!
Last updated: January 31, 2024

New Year, New Hair Launches—See The Best Ones So Far!

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If upgrading the products and tools in your salon is on your 2024 vision board, then these 10 new launches will help bring that vision to life. From bonding products to prevent breakage and frizz, to new vibrant professional hair colors to embody the “new hair, new you” mantra—the best and most exciting launches of 2024 so far are just ahead.


1. OLAPLEX No. 7 Bonding Oil—2 oz. bottle

OLAPLEX has doubled the size of its cult-favorite No. 7 Bonding Oil, offering it in a 2 oz. bottle. The weightless hair styling oil offers maximum shine, softness and color vibrancy while protecting from heat damage with its patented bond-building technology.


olaplex no 7 bonding oil
Photo courtesy OLAPLEX


2. Paul Mitchell Bond Rx Collection

Does the dry, winter air have your clients’ strands in need of a pick-me-up? Paul Mitchell’s new Bond Rx two-step collection reinforces strands and seals the cuticle for beautifully smooth, soft and frizz-free hair. The duo is made up of Bond Rx Leave-In Treatment and Reparative Oil—here’s how they work: 


Bond Rx Leave-In Treatment: 

  • Repairs, conditions and fortifies damaged, chemically processed hair.
  • Delivers instant softness and frizz control. 
  • Infused with Bond Rx Technology to help repair and reinforce strands. 
  • Formulated with heat protection to help prevent further damage. 


Bond Rx Reparative Oil 

  • Concentrated oil infused with Bond Rx Technology helps to visibly reduce the signs of damage. 
  • Restores softness, shine and manageability. 
  • Leaves strands with a beautifully smooth, frizz-free finish. 


paul mitchell bond rx
Photo Credit: Instagram via @paulmitchellpro


3. K18 Protective Shield Conditioner

The new K18 Hair conditioner has a nourishing formula developed to be hair’s first defense against daily damage, shielding and protecting against harmful environmental and styling factors. It is designed to be used on non-mask days after K18’s Damage Shield shampoo (previously called PEPTIDE PREP™ pH maintenance shampoo).


Featuring K18’s signature PEPTIDE™, the Damage Shield protective conditioner is clinically proven to provide conditioning protection against damage from UV rays, mechanical styling and environmental aggressors for up to three days.


Ingredients include:

  • Biotech-produced polysaccharide acts as a biomimetic shield to protect hair against pollution and environmental aggressors.
  • Fortifying Ceramide Blend seals cuticles to protect against further damage.
  • K18 PEPTIDE™ replenishes protein lost during washing, while the cuticle is still swollen, to fortify hair health and strength.
  • Vitamin E works against oxidative damage, which can fade color and cause breakage.


k18 protective shield conditioner
Photo courtesy K18 Hair


4. Line One Haircare

Line One Hair extensions have launched their line of professional haircare formulated to repair natural hair while enhancing and retaining extensions. The products are designed to treat and prevent hair damage caused by mechanical, chemical and thermal treatments. See below for their three new products:


  • Extension Shampoo: Cleanses, repairs and energizes using its bond restoring complex
  • Repairing Conditioner: Boosts volume in the finest of hair
  • Weightless Detangler: Repairs, nourishes and protects


line one haircare
Photo Credit: Instagram via @lineonehair



5. PRAVANA ChromaSilk VIVIDS Red Hot Palette

PRAVANA’s newly launched Red Hot Palette, introduces shades “Sangria” and “Flame.” The two new red shades complement a variety of complexions and created to work on hair levels 8+. These new additions bring PRAVANA’s red spectrum to a total of five shades. They can be used on their own or mixed with other VIVIDS shades for endless customization.


new pravana launch
Photo courtesy PRAVANA


Give your hair career a glow up in 2024 by joining the new BTC University.


6. Dyson Hair Clips

Dyson Hair Clips are the brand’s latest innovation that pair perfectly with their beloved styling tools. The four chicly-designed clips come in two different sizes to cater to different hair textures, densities and styles. They’re ergonomically designed for a secure grip while being gentle on hair and scalp. These new clips are a styling kit must-have.


dyson hair clips product information new launch
Photo courtesy Dyson


7. Andis® Company Size 0 Master Dual Magnet Attachment Comb

Say “hello” to the return of the Size 0 Master Dual Magnet Attachment Comb. The size 0 comb attachment allows for the closest, most accurate cut of all the Andis Master Clippers, while its 11 long-tipped tines make for better hair feeding. It’s the perfect companion for bulk removal and blending.                                                                                                 

andis magnetic clippers
Photo courtesy Andis Clippers


8. ghd Chronos Styler

With ghd’s new Chronos Styler, you can get 3x faster styling with just one pass through the hair. Whether you’re creating a super straight sleek look or textured beach waves, here are the benefits to using the brand new tool:


  • HD motion-responsive technology enhances performance and styling speed
  • 85% more shine
  • 2x less frizz
  • Up to 3x more protection from heat and breakage


Photo courtesy ghd


9. Olivia Garden NanoThermic Speed XL

Olivia Garden is kicking off 2024 but expanding their NanoThermic Collection with five new sizes to accommodate all hair lengths and styles. The heat-resistant ionic bristles and ceramic-coasted barrel minimize heat damage, frizz and flyaways. The easy-grip ergonomic rubber handle and retractable sectioning pick make these brushes the must-have for straightening, curling and adding volume.


olivia garden
Photo Credit: Instagram via @oliviagarden_int


10. IGK Look Out Lash & Brow Serum

IGK has moved into the lash and brow market with their Look Out serum. The serum is clinically-proven to increase thickness, fullness and density of brows and lashes in just four weeks with maximum effects seen after 12 weeks. It is Ophthalmologist-tested, Prostaglandin-free and fragrance-free. See below for the serum’s ingredients and benefits.


Peptide Blend: Biomimetic and antioxidant peptide complex known to support fuller, thicker and healthier-looking lashes and brows.

Biotin: B-Vitamin that supports fuller, shinier and healthier-looking hair.


igk lash serum
Photo Credit: Instagram via @igkhair


Up Next: See the hair tools & products that launched at the end of 2023!