Articles > Trends > 15 Styling Trends That Will Be Everywhere in Winter 2023
Last updated: July 17, 2024

15 Styling Trends That Will Be Everywhere in Winter 2023

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Photo Credit: Instagram via @olaplex and @anderrateliehair

Blowouts, Braids & Waves: Here’s Every Style That’s Trending This Season

New season, new styles—and winter 2023 is serving up some major holiday hair goals, and opportunities to build your ticket with on-trend looks. From NYE-worthy updos to bombshell blowouts and balletcore-inspired braids, we compiled a festive style guide with a look for every client.


Keep scrolling for our official Winter Styling Trend Report, directly from the top celebrity hairdressers who are leading the trends.


1. Elegant, one-sided updos

Is your client looking for a style that’s cute, flirty and functional? That might seem like a steep checklist, but celeb stylist Glen Coco Oropeza (@glencocoforhair)’s one-sided updo for Dove Cameron has you covered. This asymmetrical look works for any fringe and face shape—and can be dressed up or down for a cozy night in or a frosty night on the town.


Photo Credit: Instagram via @glencocoforhair
Photo Credit: Instagram via @hairwithlinda
Photo Credit: Instagram via @jstayready_
Photo Credit: Instagram via @claytonhawkins


Learn more luxe styling technique’s with Shayla Robertson (@samirasjewelry)’s BTC University course on half upstyles and braids!


2. Sleek, luxe updos

As if sleek and shiny could ever go out of style. Complement each client’s unique style with wet-textured twists, a neat face frame or Y2K-inspired spikes for a crisp winter look—think “Bones And All” star Taylor Russell‘s bow-topped updo by Peter Lux (@peterluxhair). The best thing about this done-up style: It’s sure to serve plenty of hair envy at your clients’ holiday parties.


Here’s a celeb-inspired cheat sheet for the perfect updo every time:



Photo Credit: Instagram via @peterluxhair


Kaitlyn Denver’s elegant updo by Clayton Hawkins (@claytonhawkins) for the Academy Museum gala:

Photo Credit: Instagram via @claytonhawkins


See celeb stylist Halley Brisker (@halleybrisker)’s look for model Rosie Huntington-Whiteley:

Photo Credit: Instagram via @halleybrisker


Looking for some extra inspo? Click here to get Vanessa Hudgen’s twisted updo by Danielle Priano (@daniellepriano) using SexyHair

Photo Caption: Instagram via @vanessahudgens


3. Double braid

Two is always better than one—especially when it comes to braids! The internet is all over this chic, layered look. Why? Besides being super cute, it’s fresh, manageable and giving major Rhaenyra Targaryen vibes from HBO’s hit series “House of the Dragon.” Plus, it’s quick for stylists and clients who are both preparing for the holiday rush.


Here are some pro braiding tips:


We’re loving Dorit Kemsley’s double braided glam by Justine Marjan (@justinemarjan):

Photo Credit: Instagram via @doritkemsley
Photo Credit: Instagram via @larlarlee
Photo Credit: Instagram via @lauraladnier


Model Alessandra Ambrosio’s double braids by Dimitris Giannetos (@dimitrishair):

Photo Credit: Instagram via @dimitrishair
Photo Credit: Instagram via @bellahadid


4. Braided ponies

A foolproof way to send your client off looking like a total baddie? Elevate their go-to pony with a braid! Whether you’re braiding, twisting or getting creative with the elastics, this haute style looks effortless and done-up all at once—and both D’Amelio sisters seem to agree! 


Step up your braid game with these tips and BTC-U classes:



Laura Polko (@laurapolko)’s braided pony for Dixie D’Amelio:

Photo Credit: Instagram via @laurapolko


Charli D’Amelio’s sleek rope braid by Ruslan Nureev (@hairbyruslan):

Photo Credit: Instagram via @hairbyruslan
Photo Credit: Instagram via @lacyredway
Photo Credit: Instagram via @laurapolko


Take a look at model and “Squid Games” actress HoYeon Jung’s cool-girl braid by Jenny Cho (@jennychohair):

Photo Credit: Instagram via @jennychohair


5. Balletcore pigtails

If you’re hooked on Jenna Ortega‘s look in Netflix’s “Wednesday,” we are too! Simple, manageable and cute, this is a style that clients can easily recreate at home or wear to the ice skating rink. Keep scrolling for some ultimate balletcore hair inspoand don’t forget to add ribbons!


Up Next: TREND ALERT: Wednesday Addams-Inspired Fringe


Watch how hair artist Nirvana Jalalvand (@nirvanajmakeup) creates perfectly symmetrical braids for Jenna Ortega’s Wednesday Addams:

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A post shared by NIRVANA JALALVAND (@nirvanajmakeup)


Take a peek at Naeemah Lafond’s look for “Gossip Girl” star Whitney Peak using amika:

Photo Credit: Instagram via @naeemahlafond
Photo Credit: Instagram via @wolfshayley
Photo Credit: Instagram via @supasuss
Photo Credit: Instagram via @bykileyfitz
Photo Credit: Instagram via @lisasaysgah


6. Braids on braids on braids

What’s the mantra when it comes to holiday parties? The more the merrier! We like to think the same idea applies to braids. From twenty braids to three braids, multi-plait styles are taking over the internet. Feel free to use different types of braids–think Dutch, French or fishtail–to best suit each client. Bonus points if you combine them!


Enroll in BTC University for unlimited access to pro styling courses!


Photo Credit: Instagram via @naeemahlafond
Photo Credit: Instagram via @lacyredway


Watch @hairwithlinda create festive multi-braid pigtails:

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A post shared by LINDA (@hairwithlinda)


Photo Credit: Instagram via @hairwithlinda
Photo Credit: Instagram via @queenofthesouth512
Photo Credit: Instagram via @daniellepriano


7. Flippy blowout

The 2022 blowout train is showing no signs of stopping. We’re predicting this ultimate cool-girl style to be just as big in the new year. One of our favorite ways to wear it: The flippy blowout, the ultimate crossover between volume and movement with plenty of face-framing layers.


Flippy, face-framing blowout cheat sheet:



Check out this blowout transformation using OLAPLEX:

Photo Credit: Instagram via @olaplex and @anderrateliehair


Andrea Henty (@andreahenty) gave her client the perfect flippy blowout using Line One keratin extensions:

Photo Credit: Instagram via @andreahenty
Photo Credit: Instagram via @claytonhawkins
Photo Credit: Instagram via @mane_ivy


8. Bombshell blowout

When we say blowouts are having a HUGE moment, we’re not just talking about volume. Whether your client is drawing inspo from ’90s icons like Cindy Crawford and Cher in “Clueless” or modern-day trendsetters like Doja Cat, be prepared to deliver hefty volume that lasts. 


Get the perfect blowout every time using these styling tips:



We’re loving Doja Cat’s supermodel blowout by Jared Henderson (@jstayready_):

Photo Credit: Instagram via @jstayready_
Photo Credit: Instagram via @olaplex and @aprilscotthair
Photo Credit: Instagram via @salsalhair
Photo Credit: Instagram via @shannonjjwilliams


Here’s how Kim Kardashian’s go-to stylist Chris Appleton (@chrisappleton1) creates bombshell hair using ColorWow:

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A post shared by Chris Appleton (@chrisappleton1)


9. High volume locks

This holiday hair season, bigger is better. Whether your client is looking for a glamorous blowout or a little bit of added OOMPH, it’s time to keep plenty of volumizing spray, hot rollers and your favorite extensions on-hand. Remember, you can accentuate your client’s natural volume or draw it out for finer haired clients.


Add volume with extensions! Here’s a cheat sheet:



Watch Shannon JJ Williams (@shannonjjwilliams) style some high-volume glam:

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A post shared by ✨ SHANNON . JJW . HAIR . GOD ✨ (@shannonjjwilliams)


Want more pro tips from Natalie Anne (@natalieannehair)? Enroll in her BTC-U class to learn how to photograph hairstyles for Instagram!

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A post shared by N A T A L I E A N N E H A I R (@natalieannehair)


Photo Credit: Instagram via @rachelwstylist
Photo Credit: Instagram via @jhair_stylist


10. Barely there S-wave

This winter, we’re welcoming back loose, gentle waves. This style is evergreen with the likes of Margot Robbie and Olivia Rodrigo, both ethereal and effortless for a romantic holiday style. But while these waves look subtle, it takes a lot of work to keep them from falling flat.


Some wavy tutorials and tips:



Photo Credit: Instagram via @shannonjjwilliams
Photo Credit: Instagram via @jastookes
Photo Credit: Instagram via @claytonhawkins
Photo Credit: Instagram via @chrisappleton1


Click here for a step-by-step guide to Margot’s effortless look by celeb stylist Bryce Scarlett (@brycescarlett) using Moroccanoil®.

Photo Credit: instagram via @brycescarlett


From products to technique, click here to get the insider scoop on “Bridgerton” star Simone Ashley’s voluminous waves!

Simone Ashley BAFTA Awards 2022 Hair by Peter Lux Tutorial
Photo Credit: Instagram via @peterluxhair


11. Pin straight hair

Sure, waves and curls never go out of style, but super-sleek hair is a whole different ball game. The rise of ultra-straight tresses has many fans: Madonna, Jennifer Aniston, model Anok Yai and influencer Addison Rae—and us too! Here are some our fave inspo pics.


Some sleek hacks:



Photo Credit: Instagram via @andylecompte
Photo Credit: Instagram via @ursulastephen
Photo Credit: Instagram via @bykileyfitz
Photo Credit: Instagram via @claytonhawkins
Photo Credit: Instagram via @greg_gilmore


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A post shared by Chris McMillan (@mrchrismcmillan)


Learn the silk press from start to finish with John George III (@johnwgeorge)’s exclusive class at BTC University! Watch the video below for a sneak peek:


12. The return of the side part

Over the last few years, the debate between middle and side parts has divided the internet. This year’s winner speaks for itself: Side parts in back in style. Our proof: Khloe Kardashian’s dramatic look at the 2022 People’s Choice AwardsIris Apatow’s casual high-volume style and “Yellowjackets” star Liv Hewson’s deep, wet-textured side part.


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A post shared by Khloé Kardashian (@khloekardashian)


Photo Credit: Instagram via @claytonhawkins


Digging Liv’s style? Recreate the look with R+Co Collective Member Ryan Richman’s (@ryanrichman) how-to!

Photo Credit: Instagram via @eilenmaalouf


Peep this sweeping style by BTC Team Member @kelleyscanvas using Oligo Professionnel:

Photo Credit: Instagram via @kelleyscanvas
Photo Credit: Instagram via @guy_tang


13. Curly, messy updo

This probably isn’t the first time you’ve come across this Pam Anderson-inspired updo. This perfectly imperfect style is officially viral on TikTok, fueled by ever-trendy ’90s nostalgia. Messy, face-framing curls with piecey bangs—talk about a perfect combo!


Styling cheat sheet:



Photo Credit: Instagram via @justinemarjan
Photo Credit: Instagram via @andrewfitzsimons
Photo Credit: Instagram via @natalieannehair


Watch Kiley Fitzgerald (@bykileyfitz) create “natural” body using Redken Deep Clean Jumbo Dry Shampoo:

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A post shared by Kiley Fitzgerald (@bykileyfitz)


14. Hair jewels

Best believe we’re still bejeweled…for NYE celebrations! Whether your client likes their hair up or down, a little bit of timeless sparkle will accentuate their go-to styles until midnight and beyond. Between all-over gold and pearl-lined braids, your client will be pulling a Taylor Swift and making the whole place shimmer.


Holiday glam classes:



Photo Credit: Instagram via @trunova_maria_stylist
Photo Credit: Instagram via @danaigurira
Photo Credit: Instagram via @hairwithlinda
Photo Credit: Instagram via @biolage


Watch how Natalie Anne creates trendy pearl hairline accents:

View this post on Instagram

A post shared by N A T A L I E A N N E H A I R (@natalieannehair)


15. Bows & embellishments

Cottagecore bows, retro headbands, chunky claw clips and “seaside grandma” scarves are topping the trend charts this season. From bright, festive accessories to low-key accents, upstyle your clients’ favorite looks for their next holiday party or a quick trip to Starbucks for another peppermint mocha.


Cheat sheet:



Photo Credit: Instagram via @harlingross
Photo Credit: Instagram via @naeemahlafond
Photo Credit: Instagram via
Photo Credit: Instagram via @alexgaboury


Unlock access to unlimited pro styling classes by enrolling in BTC University!

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