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Get the Look > FROM TOUSLED TEXTURE TO SLEEK AND STRAIGHT
June 23, 2017

FROM TOUSLED TEXTURE TO SLEEK AND STRAIGHT

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Tell your keratin-obsessed clients to say goodbye to watery eyes and waiting three days for their results—the new Keratin Complex Personalized Blow Out™ Same Day Keratin Treatment offers completely customized results in just one appointment, and you can get certified on BTC University right now! We saw the moneymaking smoothing service in action at the Marianne Strokirk Salon (@strokirksalon) in Chicago, and got the how-to for taking a client who is tousled with texture to ultra-straight ultra-fast. 

 

But first, a few tips on this new service:

1. The smoothing treatment can offer a variety of results—so ask the client to be specific about the look they want. Are they after a stick-straight look, or a smooth style with some volume? The answer will determine the temperature of the flat iron and how many times it passes through the hair during the treatment. 

 

2. If a client is using the treatment to control frizz or to amp up their curl pattern, skip the flat ironing step altogether. Instead, enhance the curl pattern while applying the treatment, then let it process. 

 

3. Use this service as a way to make more money! Explain to clients that this system allows for a completely customizable look and can cut their own styling time down after showering. It gives a whole new meaning to the phrase “I woke up like this,” and it takes less than 10 minutes to get certified on BTC University…so do it now!

 

4. When applying the treatment, it’s important to saturate the strands without over-saturating. Keratin Complex Educator Judith Barrientos suggests working with a fine-tooth comb to make sure the product gets evenly distributed throughout the hair. 

 

5. Remember that bleached hair is more porous, meaning the product will take more easily to the hair, so be extra cautious when running a flat iron through it. Judith recommends working with a lower heat and less passes to keep its integrity.

 

Products Used

HOW-TO STEPS

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1

Shampoo the hair twice with Keratin Complex Clarifying Shampoo. Do not condition.

Pro Tip: Using a clarifying shampoo twice will completely remove any excess dirt or particles on the hair and leave the cuticle open and ready to be treated.

2

Towel-dry the hair 80 percent for best results, then separate into four sections. Measure out 1 to 2 fl oz./30-60 ml of Personalized Blow Out Same Day Keratin Treatment and start to apply the treatment evenly. Remember to use small, ½- to 1-inch sections and stay about ¼ inch away from the scalp. After applying the treatment, comb through each section to avoid over-saturating and to ensure an even distribution.

3

After completing the entire head, cover the hair and treatment with a plastic cap and allow the treatment to process for 30 minutes depending on your client’s desired outcome. Then, remove the cap and dry the hair 100 percent.

4

Once hair is completely dry, section the hair into four sections and flat iron the hair through in 1-inch subsections following the guide. For the maximum straight look, flat iron from the roots to the midshafts at 380° for 9 to 10 passes. Then, run 2 passes from midshafts to ends at 360°. Let hair cool once complete.

5

Move to the shampoo bowl and rinse hair for only 5 seconds, concentrating on the scalp. Then, towel-dry and apply the Picture Perfect Hair Bond Sealing Masque generously for 5 to 10 minutes. Rinse the masque thoroughly, concentrating at the scalp and towel-dry.

6

Cocktail styling products for best results. Apply Intense RX Active Keratin Repair Serum from the midshafts to the ends, then Infusion Keratin Replenisher andVita Volume Boosting Foam all over. Blow-dry and style as desired.

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7

Finished look

 

Treatment by Toni Ann Scavo Schneider (@toniscavo1027)
Blowout by Tyler Miller (@tyler.miller12)

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