Tell your keratin-obsessed clients to say goodbye to watery eyes and waiting three days for their results—the new Keratin Complex Personalized Blow Out™ Same Day Keratin Treatment offers completely customized results in just one appointment, and you can get certified on BTC University right now! We saw the moneymaking smoothing service in action at the Marianne Strokirk Salon (@strokirksalon) in Chicago, and got the how-to for taking a client who is tousled with texture to ultra-straight ultra-fast.
But first, a few tips on this new service:
1. The smoothing treatment can offer a variety of results—so ask the client to be specific about the look they want. Are they after a stick-straight look, or a smooth style with some volume? The answer will determine the temperature of the flat iron and how many times it passes through the hair during the treatment.
2. If a client is using the treatment to control frizz or to amp up their curl pattern, skip the flat ironing step altogether. Instead, enhance the curl pattern while applying the treatment, then let it process.
3. Use this service as a way to make more money! Explain to clients that this system allows for a completely customizable look and can cut their own styling time down after showering. It gives a whole new meaning to the phrase “I woke up like this,” and it takes less than 10 minutes to get certified on BTC University…so do it now!
4. When applying the treatment, it’s important to saturate the strands without over-saturating. Keratin Complex Educator Judith Barrientos suggests working with a fine-tooth comb to make sure the product gets evenly distributed throughout the hair.
5. Remember that bleached hair is more porous, meaning the product will take more easily to the hair, so be extra cautious when running a flat iron through it. Judith recommends working with a lower heat and less passes to keep its integrity.