How To Style The Biggest Men’s Summer Trends
The Next Batch of Men’s Trends Is In—Here’s How To Style Them
Who ever said men don’t like to style their hair? According to SexyHair educator Evan Wooding (@hair_by_evan_at_hair_fitness), “Guys love products. They just don’t want too many choices. They want us as stylists and barbers to tell them what the need.” With new styles on the rise, clients needs to know what they need to maintain them.
Keep scrolling for tips from the pros for styling summer’s hottest mens trends!
1. The Caesar cut
Last season, we saw The Edgar. But this summer, The Caesar reigns supreme. This Pinterest-worthy, modernized take—modeled and named after Roman Emperor Tiberius Caesar Augustus—is a short with cropped, horizontally cut, straight fringe. The rest of the style is comprised of layers one to two inches in length.
Up for the challenge? Here’s how Evan styles his clients’ Caesar cuts for texture and longevity:
- Apply a small amount of SexyHair Style Blow It Up Gel Foam from roots to ends for a root lift. Remember: A little bit of this foam goes a long way!
- Blow-dry the hair away from the face.
- Spray a desired amount of SexyHair Style Spray Clay throughout the hair for touchable hold and texture.
- Allow a small amount of SexyHair Style Matte Clay to emulsify in your palms, then apply evenly throughout the hair to lift.
- Finish with another dose of Style Spray Clay.
Pro tip: Selling retail = education. “My guys are some of my most loyal guests that purchase retail on the constant,” Evan says. “Give them direct knowledge and education [and retail will follow].”
Check out this profile of Evan’s modernized Caesar cut:
Pair your Caesar with a taper or fade like NFL barber Jesse Salvatore Ciffa (@barber.chief):
We’re loving this amped-up, texturized Caesar:
Bring more of this season’s trend-topping styles to your salon with BTC’s Trend Report!
2. The ducktail mullet
Is it a bowl? Is it a mullet? Actually, it’s a shorter version of both. “Over the last year, I’ve seen many of my clients get outside their comfort zones and start enjoying longer styles—including different variations of mullets and swept-back, midlength pompadours,” says Wahl® Professional Global Team Member John Carmona (@titan_barber). “With summertime upon us, I have been tweaking each style with a shorter version, allowing clients to still enjoy the length, but at the same time maintain a higher level of comfort with the rise in temperature.”
New style = new styling products to keep it looking fresh. Here are John’s summer styling essentials:
- STMNT Grooming Goods Spray Powder provides instant root-lift and volume with a lightweight formula.
- STMNT Grooming Goods Matte Paste in wet hair helps achieve a more lived-in result when either blow drying, diffusing or scrunching.
- STMNT Grooming Goods Grooming Spray offers multi-purpose prep and style support.
- STMNT Grooming Goods Hairspray gives dry hair a workable hold.
Want to brush up on your FADE detailing skills? Click here for John’s timeless technique.
3. Length + heavy disconnection
While styles are cropping for the summer heat, length is still very much IN—especially for looks with stark disconnection. “I’m seeing greater disconnection between
For styling, Patrick always keeps these products close by:
- American Crew Matte Clay Spray for texture, body and all-day hold
- American Crew Whip for natural shine and touchable hold
- American Crew Fiber to thicken with high hold and low shine
More styling advice from Patrick: “Since texturized hair is so popular right now, I recommend using a styling product to emphasize wave patterns and combine it with heat to manipulate the hair. If the hair is naturally wavy, I always encourage the use of a diffuser attachment on a blowdryer.” Try it yourself!
Patrick created this look with Matte Clay Spray and a blowdryer:
To style this center part + low taper + disconnection, Patrick simply applied a small amount of Whip:
A touch of Fiber makes the crown pop on this slight disconnection:
Watch IGK Hair Director of Education Joel Torres (@joeltorresstyle) style this textured crop:
View this post on Instagram
Don’t just be a stylist, be a trendsetter. Unlock exclusive access to the latest techniques and insider tips from the industry’s most influential artists. Join today for only $120 a year!
4. Modern pomp + effortless texture
According to John, younger generations are opting for cropped styles with longer tops that allow natural texture and movement—especially with pomps. Founder of Victory Barber & Brand™ and ARC™ Scissors Team Member Matty Conrad (@mattyconrad) agrees.
Here’s Matty signature styling routine for visible texture, soft separation and increased movement:
- Victory Barber & Brand™ PRIMER Volume & Texture Tonic: Spray a generous amount into damp or towel-dried hair, then allow to dry naturally for a subtle, perfectly messy finish—OR use a blowdryer to add serious power to that pomp.
- Victory Barber & Brand™ SUPER-DRY: Work a small amount between your palms until soft, then apply to blow-dried hair for weightless texture and an effortless matte finish.
“It’s the male version of Beyoncé’s ‘I woke up like this.’ The style is effortless and has volume and movability,” Matty explains. The key to creating this soft separation and movement: The matte finish. “If the styling product has an oil-base, it can weigh the hair down which kills volume. Choosing a product like Super-Dry will amplify the volume and give the look a soft finish.”
Check out this sleek pomp by BaBylissPRO® educator Rachel Romero (@barberologist_):
Click here to shop Matty’s go-to scissor, the Symmetry 10/10 Reversible Blender by ARC™ Scissors.
5. Buzz cut + creative color
When you think of “buzzcut,” you might not immediately correlate the look with a serious styling. But this low maintenance style is rising with the temperatures—with a colorful twist.
“As the summer approaches, I find that men are looking to chop their locks and be more creative with their hair color. Around this time, my male clients are more open to brighter and warmer colors ranging from yellow blonde to fiery red,” says L.A.-based stylist Kayla Casey (@kaylacasee). Her number one cut request: Buzz cuts with creative color.
Rather than styling, clients will need to upkeep their color with at-home color care and maintenance appointments.
“My favorite color currently is an “apricot blonde’ which gives yet a natural feel, with a touch of golden hues,” Kayla shares. “And if your client is feeling daring, they may want to lighten their beard as well!
Creative color + buzzcut = match made in Heaven
Before a color service, Kayla always recommends deep conditioning your client’s hair with a treatment of K18 Hair Professional Molecular Repair Mask and of the Virtue® Restorative Treatment Mask.
All of the season’s biggest trends, all in one place. Click here to access BTC’s Trend Report!
