News > SexyHair Teams Up With Christina Aguilera For 25th Anniversary Campaign
Last updated: June 07, 2023

SexyHair Teams Up With Christina Aguilera For 25th Anniversary Campaign

SexyHair Christina Aguilera partnership
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Photo Credit: Instagram via SexyHair

SexyHair Partners With Christina Aguilera For Their 25th Anniversary Campaign

The ’90s gave us crimped hair, pixie cuts, supermodel blowouts and of course, SexyHair; a brand synonymous with sexual empowerment and self expression. And who better to celebrate their 25th anniversary with than “Miss Genie In A Bottle” herself, Christina Aguilera? Both the brand and pop princess are icons of the decade so teaming up to debut a new campaign for the occasion only makes sense.


Christina’s SexyHair partnership includes exclusive tutorials on the brand’s website from SexyHair stylist ambassadors on how to recreate the singer’s most memorable looks with SexyHair products. You will be able to see the campaign’s images in Ulta Beauty in July and they’re currently available across Cosmoprof and SalonCentric in-store product displays and ecommerce landing pages. You can also now catch a glimpse of the campaign across and its social channels.


In 1998, while Christina was debuting her first song “Genie In A Bottle,” SexyHair was launching with their big, bold. red bottle. And ever since, both have been trailblazers within their industries. So now that hair trends from the decade are re-emerging, SexyHair is aiming to empower those looking to achieve those looks at home with the help of their products.


“I am so honored to work with SexyHair,”  says Xtina. “As someone who has pushed the boundaries of sexuality, empowerment, feminism and more, to send an inclusive and powerful message to my fans throughout my career, I am thrilled to partner with a brand who has done the same over the past 25 years. We are all sexy, beautiful and worthy, and I am so happy to continue to spread this message alongside SexyHair.”


See more of the campaign here!

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