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How-Tos > Take the First Step to Becoming an Educator or Platform Artist
October 19, 2004

Take the First Step to Becoming an Educator or Platform Artist

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Take the First Step to Becoming an Educator or Platform Artist

O.K., so you’ve got the desire to become an educator or platform artist!  Now check some of the specific requirements and training details from eight industry leaders.  These are not comprehensive listings of all company policies or procedures but may help you decide where to pursue your dream.  And, to that end, contact information for each company is also provided. 

HOW-TO STEPS

  • 1

    Experience
    Considered but not definitive

    Training 
    Twice a year/3-4 days each time – includes development in Technical Skills, Trend Presentations, Presentation skills, Industry Overviews, and Salon Business Management.

    Travel
    We only support part- time Educators; generally they work in their salons, and support Clairol Professional 1-2 weekends a month.

    Platform Artist Track
    Depending on their individual strengths, we create a plan that encourages the Educator to stretch while coaching and guiding their development. 

    Contact:
    Cona.m@pg.com

    Great communication skills, great technical sills, confidence, and a connection with the audience are the essential elements necessary to be a great Educator.

  • 2

    Experience 
    Must be a licensed cosmetologist with at least 1 year of experience working behind the chair.  Should also have above average cutting and technical skills.

    Training
    A 4-phase, 3 day training program along with in-field training for new Educators joining our company.  Advanced classes and update trainings are required yearly in order to continue as an active Educator for all who join our company.  We also offer ongoing, intense training programs in Presentation Skills, Total Imaging, Salesmanship, Signature Coloring & Trend Design Cutting. In-field Educators are assigned to Regional Training Managers who schedule updated training for new product knowledge and hands-on evaluations of technical skills. 

    In addition, all Creative Artistic Show Teams are brought in twice a year for a four day hands-on training. 

    Travel
    Our company participates in over 10,000 classes and 300 show events a year. Training travel involves twice a year into the corporate office. Once they become an Educator or Artist with our company, travel time depends upon demands and requests for their time.

    Platform Artist Track
    Once a year, our Educators have the opportunity to participate in a two day Creative Artistic Team try-out Program. They are evaluated on their performance and knowledge of our products.   

    Contact
    twilt@farouk.com [Theresa Wilt, Training Manager]

    Farouk is one of the only companies that is owned and operated by a licensed hairdresser. We know and appreciate the importance of the hairstylist in our profession and work continually to create classes and trainings to empower them.

  • 3

    Experience
    A minimum of 3 years experience in a salon as a stylist and a command of haircoloring.

    Training
    A national new hire training, then a 6-month self study program where you work with the Education Sales Manager in your area. This consists of our Color Brands, Texture Brands, Liquid Brands, Presentation Skills, How to Facilitate Learning, Adult Learning Principles, and Matrix Class Formats.  Twice a year there are national trainings in various locations where our Bi-annual Trends and New Products are trained.

    Travel
    This depends on the territory and the availability of the Artistic Educator. We do ask for 4-6 days a months availability dedicated to Matrix.

    Platform Artist Track
    We have a defined career path that allows a person to reach our Design Team if that is their ultimate goal. Technically they must be very strong, their image is important, they must have great public speaking skills, an inviting personality, and be inspirational to anyone watching them.  In the model room they help out as much as the other members of the team and they must teach, lead, and grow the newer members. 

    Contact
    We have a dedicated phone number that they can call and find out where and when the next available audition is. The number is 866-762-2990. If by some chance they call after the audition in their area has happened they can email:Kfonte@matrix.com [Karrie Fonte – Director, Field Education] 

    We are currently looking for Part time Educators, we call them Artistic Educators.  We are looking to bring on 500 of them.  You can plot a career as a Platform Artist but currently our focus is on in salon, at store, model room, show support Artistic Educators. They must also be working in or willing to work in a full Matrix salon.

  • 4

    Experience
    0-60 years

    Training              
    Platform Artist Club Auditions twice a year; trainings two times a year. Duration of training -infinity and beyond – it never stops.

    Travel
    Paul Mitchell is an international company so travel can be all over the place including meetings in different regions of the U.S.

    Platform Artist Track
    Here is a rough formula of how to become a Platform Artist to 5,000 people.  First, set up classes of 3-5 people 4-5 times a day; next come Cluster Classes for 50 people held at small hotel events and school facilities; working your way up The Audience Richter Scale for 200-250 people.  250-500 is the grey area between Platform Artist and a meaningful educator; 500-1,000 and your in Show Business. Not every educator can step into this Domain.  1,000-5,000 comes from retention and demand.

    Contact
    terryv@jpms.com  [Terry Velesco/Education]

    Find a company that speaks to you and I look forward to seeing you on the road someday! 

  • 5

    Experience
    All levels are welcome.

    Training
    2-4 trainings a year (2-3 days each); more specialized training at various locations or special workshops.   If presentation skills are a focus- sign up for it.  If it’s being a mainstage artist – there are special programs available. We offer everything – Technical Presentation Skills, Personal Development, Product Specific, Business Building, etc.  
     
    Platform Artist Track
    Being a good Educator may be harder than being a Platform Artist.  It’s not necessarily a progression.  At every level it’s all about education and learning something new. We have a lot of great training systems in place to gear them in any direction. We identify what their skill sets, interests and passions are and then we develop a plan and put it in place… it’s really about the training and development they put into it.

    Travel 
    Depends on the training you go through: 6-8 days regular training but if you’re a training junky  it could be 14-21 days year.  As a Professional -depending on level – 5 days a month to 14-21 days a month  All things are possible it depends on skill level and interest.

    Contact
    bfoster-kelly@redken.com [Bobbi Foster-Kelly]

    What you get out of this has everything to do with what you put into it.  Find out about yourself and why you want what you want.  Align yourself with a company that can matches up. It’s the most rewarding experience if you are doing it for the right reasons.

  • 6

    Experience
    At least 2 years. 

    Training
    We have Presentation Training and Technical Trainings (Cutting and Chemicals).  All the trainings are 4 days each time.

    Travel
    As part-time Educators they will travel within their local area as much as they wish to do.  Basically they are considered an independent contractor.  With a full-time position, they will travel 70% of the time.

    Platform Artist Track
    One has to be experienced in all aspects of the company. 
    Knowledge = Confidence = Success
    Everyone on the team has a different personality that makes them shine.  One can be a great presenter and one can be an awesome hairdresser.  One has to be Real!!

    Contact
    Jennifer_Starkey@conair.com  [Jennifer Starkey]

    If one is considering becoming an Educator, it is important to be open minded, accept the new, and look forward to challenges.  Always think “it can be done.”

  • 7

    Experience
    I look for a natural ability in the candidate’s discipline -a natural or intuitive way with hair or with makeup artistry.  With regard to experience level, I believe that talent is more important than experience as a Platform Artist.  

    Training
    Once per season there is an initial training program to establish the minimum standard of excellence. We also offer seasonal update trainings in Collections, New Curriculums and Techniques plus ongoing Performance and Presentation Skill Training.

    Travel
    Seasonal travel to Los Angeles; Ongoing national and international training as agreed upon by Sebastian and the Artist.   

    Platform Artist Track
    Once the initial training is completed, most individuals spend at least one season as “second chair” before they can headline.  We try to pair the new Platform Artists with many different senior team members, so we can observe where their strengths and weaknesses may be.   After one season, however, I expect that any of our artists can take the lead in smaller events.  From there, it is up to the artist to find their level of effectiveness…  but the moment that anyone becomes complacent is probably the time when they need to re-evaluate their involvement with the Sebastian team.

    Contact
    Learning@sebastian-intl.com

    If you are a Stylist or Makeup Artist who desires to make a difference, is passionate about your craft and will settle for nothing less than being a leader contact Sebastian to become a member of our artistic family.

  • 8

    Experience
    We look for someone with experience as a Stylist (salon experience), however, this is not etched in stone. 

    Training 
    We do not offer full time positions at TIGI. Once the candidate has successfully tested to Ambassador Status their training continues with: current Collection Cutting and Coloring Concepts, Classic and Customizing Cutting Techniques; Finishing Techniques utilizing TIGI products, Presentation Skills, and Team Building.  Trainings are conducted 4 times a year and last all day.

    Travel 
    Training for the Ambassador-in-training program usually occurs locally. Ambassador in training – Regional Educational Director and Art Directors trainings occur twice a year in Dallas.  Art Directors and Regional Educational Directors travel as much as 2 to 4 times a month domestically and internationally.

    Platform Artist Track
    Usually it’s someone who is dedicated to TIGI/Toni & Guy and has emerged as a good ambassador of our culture.  They have emerged as a leader in our company when they are typically being requested for speaking/educational opportunities. 

    Contact
    lfaulkner@toniguy.com [Lisa Faulkner]

    The most important thing to remember is that the opportunity to be a “Platform Artist” is really the best opportunity to learn.  Most people miss the opportunity to connect with show attendees… in other words, enjoy the journey. This is one of the most exciting opportunities you can have in this business – appreciate how special it is.