Product Announcements > SOCOLOR Cult
February 27, 2018


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Are you obsessed with creative color? We know you are! From mermaid melts to vibrant accent pieces, creative color is still going strong on Instagram and in the salon. And now, Matrix has come out with a new vibrant line that allows you to take your color game to new heights. SOCOLOR Cult is coming in June 2018 and we have the sneak peek! A selection of shades will be available in semi, demi and permanent technologies, and SOCOLOR Cult will also introduce a new Color Eraser, so you can change up clients’ looks super fast! Plus, with the new line, colorists can expect customizable longevity, serious conditioning and major vibrancy.


For more info, visit matrix.com.

Manufacturer: Matrix, @matrix

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