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Last updated: July 14, 2023

The Hottest Hair Product Launches Of Summer 2023

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Here Are The Best New Hair Product Launches Of Summer 2023

Summer is in full swing and with it comes some exciting new product launches. This season, professional hair brands are focusing on major color transformations, heat protectants and you guessed it—Barbie.


So read on for info about the best new hair products of the summer and how you can use them behind the chair.


1. Moroccanoil® Color Depositing Mask in Clear

Moroccanoil® recently added clear to their cult-favorite Color Depositing Mask Collection—but what does that mean? Instead of adding pigment to the hair like the other masks in the collection, this pigment-free formula is infused with Moroccanoil’s proprietary ArganID™ technology to hydrate and nourish the hair leaving it incredibly shiny.


2. OLAPLEX Volumizing Blow Dry Mist

OLAPLEX’s new Volumizing Mist can be be used as both a heat protectant and root-lifter on wet or dry hair for a long-lasting, soft, visibly healthy blowout. It is formulated with OLAPLEX’s Bond Building Technology to repair damaged bonds; jackfruit for soft, smooth blowouts; bamboo extract to protect and retain styled hair; and pea peptides to plump, hydrate and protect.


How To Use:

  1. For heat protection: Apply to clean, damp hair and blow-dry until 75 percent dry.
  2. For added volume: Apply again at the roots.
  3. Section the hair and use a round brush to lift roots as you blowdry. Direct all hair away from the head as you dry for optimum volume. 

See how celebrity hairstylist Teddy Charles uses it on his A-list clients here.



3. CHI x Barbie Collection

In celebration of the new “Barbie” movie, CHI and Barbie teamed up to bring four new styling tools exclusively to Ulta Beauty. The collection of tools features a 1.25 inch Hairstyling Iron, 1.25 inch Titanium Triple Barrel Waver and a Travel Kit (made up of a travel-sized flat iron and blowdryer). All four products are available in the same vibrant dress pattern worn by the Totally Hair Barbie.


summer 2023 hair launches
Photo courtesy of CHI


4. JPMS Bond Rx Lightener

John Paul Mitchell Systems has expanded their Bond Rx System with the new Dust-Free Powder Lightener.


Here’s why stylists will love it:

  • It’s fast, controlled and lifts up to seven levels.
  • Creamy texture stays put, remains moist and saturates well.
  • The vegan formula includes baobab oil to nourish, moisturize and add shine.
summer 2023 hair launches
Photo courtesy of JPMS


5. Matrix Fully Pre-Bonded Service: Silver Lining

Matrix’s new Silver Lining service is a gray transition service that allows gray-haired clients who are ready to stop covering and start embracing by removing old color and toning their natural shade in just one salon visit. Silver Lining can be used on blonde, brown and red color-treated hair!



6. CHI Royal Treatment Hydrating & Volumizing Lines

CHI’s new Royal Treatment Hydrating System includes a shampoo and conditioner to combat dryness and revive dull, brittle hair and improve manageability. They contain collagen to help promote healthy hair and help fight against the effects of hair aging from follicle damage. 


CHI’s new Royal Treatment Volume is a three-step system (shampoo, conditioner and volume booster spray) designed to provide lightweight volume from root to tip, restore movement and add shine. The collections can be alternated to promote hydration and boost volume so even clients in humid climates can keep frizz at bay and enjoy voluminous styles all summer long.


Photo courtesy of CHI

7. JPMS Platinum Plus Shampoo & Toning Drops

Paul Mitchell has added Platinum Plus Shampoo and Platinum Plus Toning Drops to its Blonde Take Home Collection. The toning drops are perfect for instantly toning, correcting and neutralizing yellow and brassiness in any shade of blonde, silver or gray hair. The drops can be added to shampoos, conditioners, treatments or stylers to use on highlighted hair or all-over blondes.


The shampoo is perfect for toning, correcting and neutralizing yellow and brassiness in medium to dark blonde hair. In addition to delivering platinum results, it hydrates, detangles and softens while leaving a beautiful shine.


summer 2023 hair launches
Photo courtesy of JPMS


8. Matrix SoColor Pre-Bonded Triple Blends

Matrix expanded their So Color Pre-Bonded Triple Blends Collection to cater to dark base colors. The three-part color melting system is now available in three new dark brown shades including including ash ash, red red, and red violet. 


How to use SoColor Triple Blends:

  1. Choose warm or cool tones.
  2. Pick three shades.
  3. Appy base, then ends and then the mids.
  4. “Melt” or blend the colors together down the shaft.


summer 2023 hair launches
Photo courtesy of Matrix


9. VERB Purple Leave-In Mist

If the summer sun has your blonde clients looking a bit brassy, VERB formulated a three-in-one leave-in with violet pigment to tone, tangle and hydrate blonde, gray, silver and highlighted hair in between appointments.



10. Line One Hair Genius Wefts

Line One’s new Genius Wefts marry the brand’s Machine Wefts and Hand-Tied Wefts for micro-sized wefts that are just 90 centimeters wide, 20 inches long and weight 50 grams. 


Pro tip: The wefts can be cut and customized without unraveling and lay extremely flat to the head for a super natural look.


The Genius Wefts are available in 21 shades.




Check out the last round of product launches here!