For her much-anticipated evening performance at Aveda Congress 2013, Aveda Global Creative Director Antoinette Beenders brought the circus to town. The awe-inspiring spectacle, which featured more than 40 models and performers merged circus and fashion into a never-before-seen “clown couture.”

During her “Black & White” circus segment, which featured high-contrast hair amidst contortionists and acrobats, Antoinette demonstrated a commercial hair cut inspired by her clown couture theme. Using a razor, Antoinette transformed her model’s hair into a wig-like shape with chunky layers reminiscent of clowns and circus performers, topped off with a blast from the blow dryer to accentuate the texture.