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Collections > Collections > Extraordinarily Natural
March 8, 2022

Extraordinarily Natural

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Extraordinarily Natural

“With this collection, I want to show that there are endless transformative haircuts, colors and styles that can help express one’s true self,” says Aveda Senior Vice President of Global Artistry Antoinette Beenders (@antoinettebeenders). “And—more importantly—make someone feel like one’s true self.”

 

Her new Spring 2022 collection, Extraordinarily Natural, accomplishes that by matching each look to the model’s individual style so no two cuts, colors or hairstyles are alike while still displaying the hairstyles of the season—like the shullet, sliced bob and octopus haircut.

Artist: Antoinette Beenders, @antoinettebeenders; Michela Pezza
Colorist: Bruno Elorrioroz
Photographer: Damian Foxe
Makeup Artist: Adam De Cruz
Wardrobe: Elad Bitton

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