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Collections > BTC On Paper Exclusive: Punk Couture by Antoinette Beenders for Aveda
January 14, 2010

BTC On Paper Exclusive: Punk Couture by Antoinette Beenders for Aveda

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BTC On Paper Exclusive: Punk Couture by Antoinette Beenders for Aveda

Elegant punk.  An oxymoron?  A complete contradiction in terms?  Not in the capable hands of Antoinette Beenders.  The British Hairdressing Award winner combines elegant silhouettes with frayed textures and sections of transparency to achieve this modern version of punky goth.  Simultaneously dark and pretty, it perfectly captures Beenders’ unique esthetic, and proves once and for all why she’s one of the leading ladies of hair today. 


“I shot this collection in the autumn, so it has a bit of a dark mood,” says Beenders.  “It’s my reflection on the season.  I wanted to create something mysterious – almost alien – with a really punky and gothic vibe.  As the team and I experimented with shapes and textures, we felt enticed by this idea of elegant punk.  We haven’t seen this kind of look on the runways for a long time, but it’s making its way back in a different way – rather than being subversive, we’re presenting punk in a positively revolutionary way.”  Brilliant!  For more information, please visit www.antoinettebeenders.com or www.aveda.com.


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CREDITS
Creative direction and hair: Antoinette Beenders for Aveda
Make-up: Stevie Huynh
Clothing Stylist: Lester Garcia
Photography: Greg Harris


On Paper Keyword: colorpunk



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