Repurpose, recycle, recreate.  Never have these concepts looked so chic.  The Aveda team, led by Global Artistic Director Antoinette Beenders, rethinks materials (gowns made of newspapers and reconfigured denim) and beauty trends – specifically, ‘80s era silhouettes and color palettes.  From there, they recreate volume, texture and hue in stunning new ways.  Think “verte couture” – a truly relevant marriage of eco-consciousness and high style.  Says Beenders, “What sets you apart this season is the ability to work vintage in a futuristic way to achieve a polished, new look.”  For more information, please visit www.aveda.com.

On Paper Keyword: Aveda

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CREDITS
Creative Director: Antoinette Beenders, Global Creative Director/Vice President Creative
Haircolor: Ian Michael Black, Artistic Director, Aveda Advanced Academy, London
Haircut/style: Ricardo Dinis, Creative Director, Aveda Spain, Madrid and Allen Ruiz, Aveda Guest Artist, Jackson Ruiz Salon, Austin, Texas
Make-up: Rudy Miles, Aveda Global Make-up Director, New York
Photography: Miguel Reveriego
Wardrobe Stylist: Damian Foxe
BTS Photography: Patrick Sher

On Paper Keyword: colorrecreate

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