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Collections > BTC On Paper Exclusive: Aveda’s Recreate Collection
January 14, 2010

BTC On Paper Exclusive: Aveda’s Recreate Collection

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BTC On Paper Exclusive: Aveda’s Recreate Collection

Repurpose, recycle, recreate.  Never have these concepts looked so chic.  The Aveda team, led by Global Artistic Director Antoinette Beenders, rethinks materials (gowns made of newspapers and reconfigured denim) and beauty trends – specifically, ‘80s era silhouettes and color palettes.  From there, they recreate volume, texture and hue in stunning new ways.  Think “verte couture” – a truly relevant marriage of eco-consciousness and high style.  Says Beenders, “What sets you apart this season is the ability to work vintage in a futuristic way to achieve a polished, new look.”  For more information, please visit www.aveda.com.

On Paper Keyword: Aveda


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CREDITS
Creative Director: Antoinette Beenders, Global Creative Director/Vice President Creative
Haircolor: Ian Michael Black, Artistic Director, Aveda Advanced Academy, London
Haircut/style: Ricardo Dinis, Creative Director, Aveda Spain, Madrid and Allen Ruiz, Aveda Guest Artist, Jackson Ruiz Salon, Austin, Texas
Make-up: Rudy Miles, Aveda Global Make-up Director, New York
Photography: Miguel Reveriego
Wardrobe Stylist: Damian Foxe
BTS Photography: Patrick Sher


On Paper Keyword: colorrecreate



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