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Collections > The Revolution of Reinvention
May 4, 2020

The Revolution of Reinvention

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The Revolution of Reinvention

The Revolution of Reinvention collection by Aveda Senior Vice President of Professional Global Artistry Antoinette Beenders (@antoinettebeenders) blends classic techniques with new fashion pieces to celebrate this powerful message—valuing those items that already exist and using them as building blocks to create something brand new.

 

“Inspired by the Aveda Mission, the spirit that I have tried to capture in the images for the new Aveda SS20 creative collection is a combination of punk, teddy girl, and 1950s French New Look,” says Antoinette. “I was inspired by these eras of political activism, protest and female empowerment.” All of the hair used in this collection was either recycled or reused, from techniques to the actual hairpieces.

Artist: Antoinette Beenders, @antoinettebeenders; Michela Pezza
Colorist: Bruno Elorrioroz
Photographer: Damian Foxe
Makeup Artist: Marco Antonio
Wardrobe: Elad Bitton
Manufacturer: Aveda, @aveda

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Photo by: Damian Foxe

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Photo by: Damian Foxe

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Photo by: Damian Foxe

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Photo by: Damian Foxe

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Photo by: Damian Foxe

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Photo by: Damian Foxe

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Photo by: Damian Foxe

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Photo by: Damian Foxe

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Photo by: Damian Foxe

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Photo by: Damian Foxe

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Photo by: Damian Foxe

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Photo by: Damian Foxe

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Photo by: Damian Foxe

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