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Last updated: February 03, 2023

Aveda Appoints Luis Gonzalez As Color Director

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Luis Gonzalez is Color Director For Aveda’s North America Artistic Team

Aveda has announced that Luis Gonzalez (@luisgonzalezhaircolor) is the newest Color Director for their North America Artistic Team. In his role, Luis will create annual color collections, lead classes in select Aveda salons and develop products for Aveda North America to be showcased at exclusive shows and events across the industry.


“I am beyond honored to be North America Artistic Director for hair color,” said Luis. “My goal in this new role is to inspire artists to express themselves through hair color by elevating their artistry and expanding their skills,” he added.


Check out Luis’ stunning #ONESHOT Hair Awards entry for 2023:

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18 Years Of Industry Experience

As a brand that specializes in customizable, high-performance hair color, Aveda required a trend-forward leader with the ability to create elevated artistry to inspire professionals: Luis fit that role perfectly with his extensive industry experience and innovation.


Luis has been committed to Aveda and education since 2005: He is currently the creative director and co-owner of VIDA Salon. His persistence and talent have led him to present his own segments onstage at Aveda Master Jams and Aveda Congress. Luis has also worked backstage at New York Fashion Week, his editorial hair color work has been featured in multiple publications and has been a part of multiple award-nominated collections. 


On his future at Aveda, Luis said, “My goal is to empower professionals to continue their education and reach for their goals. Sharing information helps me discover more about my career every day… and drives me to go beyond limitations and reach for success: THAT is what puts what you learn into motion.”


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