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News > Aveda Launches New Bond Building Line Powered By Plants
October 14, 2020

Aveda Launches New Bond Building Line Powered By Plants

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Bond Building Pro Treatment Leaves Hair 5X Stronger

Aveda just announced its revolutionary bond-building plant repair technology in the new botanical repair™ collection. The line instantly strengthens and repairs hair from the inside out and took six years to develop in Aveda’s botanical research laboratory, plus it includes an in-salon professional treatment to add a new service offering.

 

The collection includes a range of retail and professional products developed by Aveda’s PhD chemists. The multi-pronged repair approach consists of three different technologies that work together to treat the three layers of hair for repair from the inside out.

 

And aligning with Aveda’s commitment to care for the world, the range is 93 percent naturally derived, with the strongest possible benefit using ingredients from nature. It is silicone-free, sulfate cleanser-free, vegan, cruelty free and manufactured with 100% wind power through renewable energy and carbon offsets. The bottles, jars and caps are made with 100% post-consumer recycled packaging, and tubes are made with a mix of post-consumer recycled materials and bioplastic.

 

How Does It Work?

Botanical repair repairs and protects the three key layers of the hair:

 

  1. Repair at the cortex. Aveda’s plant-derived bond multiplying molecule goes below the surface of the hair to multiply bonds, strengthening and reinforcing hair integrity at the core.
  2. Prevent at the cuticle. Aveda’s nourishing macro green blend of avocado, green tea and sacha inchi smooths the cuticle to detangle, helping prevent breakage.
  3. Protect at the F-layer. Aveda’s protective plant-based complex creates a botanical F-layer, an invisible water-resistant lipid layer that is made of a fatty acid that “seals” the surface of the hair cuticle, helping protect and shield the hair from future damage.

 

 

What’s In The Collection?

The professional service is an intensive treatment that leaves hair 5 times stronger and visibly shinier in as few as 10 minutes. One application creates new bonds and dramatically reduces breakage while also protecting hair during color service.

 

“The botanical repair professional collection builds bonds in the hair as you color it, and leaves hair feeling perfect – like it’s never been colored,” said Ian Michael Black, Aveda Global Artistic Director. “In 10 minutes, you can use the professional treatment to restore hair’s strength and add incredible shine, too.”

 

The botanical repair™ professional collection includes:

  • botanical repair™ professional equalizing primer: Conditions, treats and evens out porosity, priming hair for a color service.

 

  • botanical repair™ professional strengthening additive: Contains bond strengthening technology to help strengthen hair.

 

  • botanical repair™ professional bond activator – light: Strengthens and multiplies bonds for deep intensive repair with plant-powered 3-layer hair repair technologies.

 

  • botanical repair™ professional bond activator – rich: Strengthens and multiplies bonds for deep intensive repair with plant-powered 3-layer hair repair technologies. Contains 5X the blend of butters and oils than the light bond activator.

 

Check out results below!

 

To maintain professional results between visits, Aveda recommends using the botanical repair™ retail system at home, which includes:

 

  • botanical repair™ strengthening shampoo: Strengthens and repairs damaged hair with the power of plants. Luxuriously cleanses and gently removes excess oil, product build-up, pollution and environmental debris that can damage hair.

 

  • botanical repair™ strengthening conditioner: Strengthens and repairs damaged hair with the power of plants. Conditions and instantly detangles to prevent breakage, and leaves hair looking shiny and healthy.

 

  • botanical repair™ intensive strengthening masque – light: Intensive treatment that instantly strengthens and builds bonds for deep repair with the power of plants. Instantly transforms hair leaving it visibly healthier, softer and shiner after just 1 use. Luxurious silken creme formulated for weightless conditioning—ideal for all textures of fine to medium hair types.

 

  • botanical repair™ intensive strengthening masque – rich: Intensive treatment that instantly strengthens and builds bonds for deep repair with the power of plants. Instantly transforms hair leaving it visibly healthier, softer and shinier after just 1 use. Sumptuous buttery creme formulated with added butters. Ideal for all textures of medium to thick hair types.

 

  • botanical repair™ strengthening leave-in treatment: Instantly repairs, prevents and protects against damage while building bonds at the core. Reduces breakage in just 1 use for instantly stronger hair. Protects against heat styling up to 450 degrees Fahrenheit and UV drying effects of the sun.

 

For more info, visit Aveda’s website.

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