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Last updated: August 15, 2017

Aveda Appoints New Senior Vice President

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Global Brand President Dominique Conseil (pictured below) has announced his plans to retire. In the wake of his retirement, Barbara De Laere (pictured above) has been appointed as Senior Vice President and Global General Manager. Joining Aveda in 2000 as the first executive to assume the role of Global Brand President, Dominique has led the brand to achieve significant global growth with his longstanding commitment to socio-environmental responsibility.


Under Dominique, Aveda has become an industry leader in the development of environmentally responsible packaging, and was the first beauty company to achieve carbon balance in its in-house manufacturing, headquarters and retail operations. Adopting an international mindset, Dominique helped Aveda expand its presence globally and was instrumental in launching the brand and its core mission into multiple leading hair care markets including Japan, France, and the Middle East. The introduction of Aveda in Japan helped revolutionize the professional salon industry in the market and inspired Aveda’s evolution into a high performance botanical hair brand. Today, with its strong mission at the center of the brand, Aveda has a presence in more than 30 countries globally.



Barbara joined Aveda in 2016 as Senior Vice President and General Manager for North America. She is a disruptive strategic leader who will continue to leverage her expertise in the hair care category, and her strong proficiencies in digital, social and channel mix, to further enhance the reach and impact of Aveda globally. Prior to joining Aveda, Barbara developed her deep hair care and skin care category expertise at L’Oréal, where she held senior international leadership roles in the Professional Products Division for more than 15 years. Barbara’s outstanding category knowledge, professional salon channel expertise and global leadership experience make her uniquely suited to lead Aveda into its next phase of growth. A successor for her current role will be announced at a later date.