Articles > Monthly Product Launch List > 16 New Hair Products To Add To Your Spring Rotation
Last updated: May 03, 2024

16 New Hair Products To Add To Your Spring Rotation

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The Best New Hair Launches Of Spring 2024

Hibernation mode is over as spring is in full bloom and hair brands like Moroccanoil®, Paul Mitchell, amika and more are arming you with new products to wake up those tresses. From new permanent color collections to nourishing treatments, check out the best new launches that will revive your client’s hair just in time for the warmer months.


1. Moroccanoil® Treatment Purple

Moroccanoil® Treatment Purple is a tone-correcting argan oil with violet pigments to counteract brassiness in blonde, highlighted and gray hair. The formula is also infused with linseed extract to improve manageability and shine. The treatment launched exclusively in Moroccanoil® Salons on April 15 but will be available for anyone to purchase on come June 1.


new hair launches
Photo Credit: Instagram via @moroccanoilpro

2. amika perk up ultra oil control dry shampoo

amika’s best-selling original perk up dry shampoo is expanding with the introduction of perk up ultra oil control dry shampoo, a turbo-charged dry shampoo with extra oil absorption for those with extra oily hair.


The new formula includes these ingredients:

  • Sea buckthorn berry: A superfruit loaded with vitamin A + C and fatty acid omega 7. It contains antioxidants making it the ultimate holy grail ingredient for hair and scalp.
  • Tapioca starch: Refreshes and absorbs oil from scalp.
  • Rosebay flower extract: A bioactive and microbiome friendly ingredient that helps achieve healthier scalp and hair.
  • Bamboo stem extract: Absorbs sweat and sebum while removing odor from hair and scalp.


Photo Credit: Instagram via @amikapro


3. Paul Mitchell Tea Tree Collection Relaunch

Paul Mitchell has relaunched their Tea Tree brand to include elevated branding, updated imagery and completely recyclable packagings. The aromatic line of botanical-inspired hair and body products featuring Australian tea tree has new bottles and jars that improve the brand’s recyclability.


Here are all the packaging updates:

  • Tea Tree bottles and jars are now made with 100 percent post-consumer recycled (PCR) plastic
  • The new labels do not need to be removed before recycling
  • Shampoo and conditioner bottles feature a raised “S” and “C” differentiator to increase accessibility
  • Tea Tree Special is also now available in reusable aluminum bottles
  • Product refill pouches are made with 75 percent less plastic
  • The award-winning Special Shampoo now comes in a bar form crafted with zero plastic packaging


new hair launches
Photo Credit: Instagram via @paulmitchell


4. Reuzel x Liquid Death Severed Head Strong Hold Clay Pomade

Reuzel teamed up with Liquid Death Mountain Water to launch a hair pomade that provides a workable strong hold to create a piecey, roughed-up texture. The pomade is infused with Liquid Death water, argan oil and aloe to nourish and hydrate while leaving a matte finish. The pomade is water-soluble and rinses easily from the hair. 


Photo Credit: Instagram via @reuzel


5. Aveda’s NEW Be Curly Advanced™ collection

Aveda has launched the new Be Curly Advanced collection featuring seven cleansing and styling products. The new collection offers 72-hour frizz protection, 92 percent more hydration, an 89 percent improvement to curl definition and all around shinier, stronger hair. 


Here are the products in the collection:

  • Aveda Be Curly Advanced™ Shampoo
  • Aveda Be Curly Advanced™ Conditioner
  • Aveda Be Curly Advanced™ Co-Wash
  • Aveda Be Curly Advanced™ Intensive Curl Perfecting Masque
  • Aveda Be Curly Advanced™ Intensive Curl Perfecting Primer
  • Aveda Be Curly Advanced™ Curl Enhancer Cream
  • Aveda Be Curly Advanced™ Coil Defining Gel



new hair launches
Photo Credit: Instagram via @aveda


6. Paul Mitchell CoverSmart Truffle Shades

Paul Mitchell has added a new permanent hair color range in chocolate truffle tones to its CoverSmart series.  The five new vegan shades offer gray coverage that contain an extra dose of background color and tone for clients with over 50 percent gray or highly resistant hair.
new hair launches
Photo Credit: Instagram via @paulmitchell


7. Olivia Garden® SuperHP™ Professional Hair Dryer

Olivia Garden has launched two new comb attachments for the popular SuperHP™ High Performance Professional Hair Dryer. The fine-tooth comb attachment is designed for thinner hair while the wide-tooth comb attachment is for combing thicker hair. The comb attachments are heat resistant, durable and lightweight, enabling quick and easy styling by straightening hair with the dryer’s super powerful and rapid drying airflow.


new hair launches
Photo Credit: Instagram via @oliviagardenint


8. epres™ Healthy Hair Shampoo & Conditioner

epres™ has launched the Healthy Hair Shampoo and Conditioner that harnesses the patented Biodiffusion™ Technology to build hair bonds even after the hair is dry. The first of its kind high-performing, biodegradable formula leaves all hair types and textures noticeably cleaner, lighter and shinier than traditional formulas.


Photo Credit: Instagram via @epresbeauty


9. Bellami x Andrew Fitzsimons Ponytail

Bellami and celebrity hairstylist Andrew Fitzsimons (@andrewfitzsimons) have teamed up to design a line of clip-in ponytail extensions designed for both professional and at-home use. Here’s what to know about the new pieces—including how to install them:


  • The collection features 23 shades
  • Made of 100 percent Remy human hair
  • Available in 20 and 24 inches
  • The inside comb secures the ponytail to natural hair
  • There is a section of additional hair strands that conceal the attachment point



new hair launches
Photo Credit: Instagram via @bellamihair


10. Oribe Introduces Gold Lust Dry Heat Protection Spray

Oribe’s multi-tasking Gold Lust Dry Heat Protection Spray was designed to add heat protection to dry hair while adding softness and combating frizz. The new Gold Lust protects the hair from temperatures up to 450 degrees fahrenheit while instantly conditioning and restoring it.


It can also be used on finished styles as a dry conditioner and to protect from heat and restore softness before restyling. 


new hair launches
Photo Credit: Instagram via @oribe


11. Denman® Launches Pink Crush Collection

Head into the warmer months with rose-colored brushes courtesy of Denman. The four-brush collection is covered in a rosy pink shade with a hot pink glossy logo.


The collection includes:

  • The Detangling & Styling Paddle
  • Style & Shine Brush
  • The Ultra Detangler
  • The Mini Detangler


new hair launches
Photo Credit: Instagram via @denman


12. Divi™ Dry Shampoo

Divi™ has launched a brand new dry shampoo that will change the way you treat your scalp between washes. The formula is designed to revive the hair without leaving major build-up behind. Here’s a list of ingredients you can find inside the new product:


  • Sacrosine: An amino acid to help rebalance the scalp.
  • Wheat Bran Extract: Protects and supports the hair against free radicals.
  • Micro-Algae: Helps to reduce breakage.
  • Rice & Corn Starch Blend: Absorbs oil and leaves hair looking refreshed.


new hair launches
Photo Credit: Instagram via @diviofficial


13. Oribe Introduces Hair Alchemy Heatless Styling Balm

The newest addition to Oribe’s Hair Alchemy Collection, the Heatless Styling Balm is formulated with Oribe’s Curative Blend of chia seed, bio-fermented bamboo leaf and plant-based protein plus fermented yerba mate to strengthen strands and add shine.


The new balm can be used on wet to air-dried hair to enhance natural texture or before heat styling to add definition.


new hair launches
Photo Credit: Instagram via @oribe


14. IGK More Life Color Extending Gloss Shampoo and Conditioner

IGK’s two new products are giving more life to color-treated hair—preserving it for 15 washes and adding two times the shine. The gloss-infused shampoo and conditioner feature Color Locking Poymers and UV Protection for long-lasting, prismatic hair color.


new hair launches
Photo Credit: Instagram via @igkhair


15. Covet & Mane® The Coveted Tape Collection

Covet & Mane® has launched a single-weft, tape-in extension collection that cuts application time down to just 30 minutes. The new collection is able to offer the look of invisible hand-tied wefts because there is just two contact points throughout the hair.


The one continuous tape-in weft and damage-free adhesive solves many challenges faced with traditional tape-ins, such as tension, longevity, damage and messy removals. The tape is durable yet flexible to prevent slippage when faced with humid climates and sweat.


Photo Credit: Instagram via @covetandmane


16. Ouai St. Barts Hair & Body Mist

Ouai is providing everyone with a get-a-ouai to St. Barts (minus the pricey airfare) with its new St. Barts Hair & Body Mist. The fragrance mist is designed to deliver a luxe, fresh scent to the hair and body and is vegan, paraben-free, color-safe and keratin-safe. Here’s a look at its fragrance notes:


  • Top Notes: Orange Oil, Ocean Breeze Accord, Dragon Fruit
  • Middle Notes: Orange Blossom, Sampaguita, Tuberose
  • Base Notes: Baltic Amber, Musk


new hair launches
Photo Credit: Instagram via @ouai


16. Laced Hair Care (LHC)

Celebrity hairstylist and owner of Laced Hair Extensions, Lacy Gadegaard-West (@lacygadegaard), has launched Laced Hair Care (LHC); a three-product hair line designed to protect, nourish and balance the hair.


Here’s the products in the new collection:

  • Hydrating Oil
  • Scalp Serum
  • Conditioning Masque


new hair launches
Photo Credit: Instagram via 


Next Up: See the 10 hair products that kicked off spring 2024.