Joico Announces Jeannetta Walker-Rodgers as Global Technical Director

Jeannetta Walker-Rodgers, Certified Master Colorist and Texture Expert, is Joico’s Global Technical Director

Joico has announced #ONESHOT Hair Awards Nominee and traveling educator Jeannetta Walker-Rodgers (@watchmyhairbounce) as their Global Technical Director. Jeannetta will be joining the Joico team to help spread their joi-ful message by focusing on the creation and implementation of color placement techniques, education, curriculum, content creation and influence. Jeannetta remarked with excitement on her Instagram that, “It is a dream come true to be part of such an elite set of educators, influencers, celebrity and guest artists.”

With 20+ years’ experience in hairstyling, coloring and extensions under her belt, Jeannetta is currently based in Chicago as a Certified Master Colorist and Texture Expert. She’s graced the main stages of prominent national shows, including The BTC Show, and many more.

Jeannetta will be teaching alongside Richard Mannah (@richardmannah), Ricardo Santiago (@stylistricardosantiago) and Laura Gibson (@lgibsoncolorist) for Joico at The BTC Show in Austin, Texas from August 19-22.

As a celebrated color-transformation specialist, Jeannetta has a passion for education and a dedication to teaching hairstylists how to be technically excellent in everything. Jeannetta firmly believes in paying it forward and helping stylists feel confident working with all hair types and textures. Her commitment to elevating others is one of the many reasons Joico is so thrilled to join forces with her.

Joico’s VP of Integrated Digital Marketing and Education, Valerie Robinett, is enthusiastic about having Jeannetta come on board, expressing: “I am over the moon about our partnership with Jeannetta. From the moment we connected, I knew she would be a great fit for and with our team, and really aligned professionally and ‘joifully’ with the Joico brand. With her talent and experience, she had her choice of any pro brand to work with, and she chose us! Her know-how behind the chair, on the main stage and behind the ‘virtual’ screen, from hair to industry knowledge, makes her a real mentor-leader and exemplar educator.”

“Representation MATTERS,” Jeannetta said. “Seeing women and BIPOC leaders in the beauty industry—even though back in the day, there were few—was reassurance for me that I could reach those goals of being an industry leader. I do not take my position in our industry lightly. The implications, inspiration and impact are too important for future generations of industry artists… Especially artists who are often underrepresented and do not fit into the ‘status quo.'”

Jeannetta added: “I do not believe I was afforded opportunities, like partnering with Joico, to keep ideas and information to myself. I grow by watering others, making sure their leaves are as green as mine. I am unafraid to share knowledge; when I do, I learn even more. Partnering with a brand like Joico, I wholeheartedly believe will help me in this vision and in this work. This partnership has brought me much JOI to see how much work they do to build an equitable, inclusive and diverse beauty community.”

To get to know Jeannetta and find out why this one-of-a-kind texture talent will elevate the Joico team to its fullest, head to joico.com/meet-jeannetta-walker-rodgers/ (or go to joico.com and search “Jeannetta”) to learn more.