Product Announcements > Treatments/ Masks > KBOND20 Defy Damage Power Masque
Last updated: November 29, 2023

KBOND20 Defy Damage Power Masque

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Meet KBOND20 Power Masque, the super-charged masque from Defy Damage, Joico’s brand new, bond-building treatment that doubles down on technology for 5 times stronger* hair. Part of the award-winning Defy Damage line-up, KBOND20 is Joico’s most powerful masque/treatment yet.


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True to their brand DNA, starting from K-PAK’s historic 18-time Stylist Choice Award-winning K-PAK Reconstructor (original formula,) Joico continues the legacy of performance with new technology in their latest winning Defy Damage range. KBOND20 promises to deliver remarkable transformative results in a single treatment, including:

  • 5X-stronger* hair in one use
  • Rebuilds, strengthens and protects** bonds
  • Rich hydration
  • Instantly detangles
  • Normalizes pH
  • Color safe
  • Never tested on animals
  • Paraben-free†



At Joico’s helm, Melisa Gill, Joico General Manager, intimately knows Joico’s history of award-winning, salon-performing haircare and she also understands the future of haircare, stating:


“We’ve had a history of innovation at Joico. We were the first to use human hair keratin protein to repair damaged hair, from the inside out. We were trailblazers when we introduced bio-mimetic technology into all our shampoos and conditioners in 2013, with our Bio-Advanced Peptide Complex®. We set a new bar with SmartRelease® Technology, our one-of-a-kind liposome delivery system that providing a trifecta of continuously released healthy-hair ingredients—repairing, strengthening and protecting hair from the cumulative effects of daily styling. Now we have KBOND20, our most powerful bond builder yet!”


See what your favorite hair pros have to say below!

“KBOND20 is another level of greatness for strengthening and nourishing your hair—try it!” -Larisa Love (@larisadoll), Joico Global Brand Ambassador and Artistic Director


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“KBOND20 repairs and strengthens hair from the inside out.” -Richard Mannah (@richardmannah), Joico Global Artistic Director


“You have bond building, and you have moisture, you have repair, you have all the things your hair needs. I’m obsessed with KBOND20.” -Laura Gibson (@lgibsoncolorist), Joico Global Artistic Director for Haircolor


“I’ve already used KBOND20 on a client. Her hair was soft and felt hearty. It held the curls so amazing and the bounce was CRAZY!” -Jeannetta Walker-Rodgers (@watchmyhairbounce), Joico Global Technical Director


“The strength-building masque offers transformative results in a single use.” –Ricardo Santiago (@stylistricardosantiago), Joico Global Education Expert 


“KBOND20 is a super-charged power hair repair masque with the power of damage control in a single, extraordinary product.” -Olivia Thompson (@omgartistry), Joico Brand Storyteller



For more information, visit


*Against combing breakage on damaged hair during heat styling.

**Protects hair from mechanical, thermal and environmental damage
† Claim does not apply to E.U.

looks created using
KBOND20 Defy Damage Power Masque

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