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Brunette
Quiet Luxury Hair: The Expensive Hair Trend Explained

Soft Blondes, Rich Brunettes and Elevated Color Services: The Formulas, Glossing Tips and Low-Contrast Trends Behind 2026’s “Expensive Hair” Movement Quiet luxury hair is defined by soft dimension, healthy shine, tonal balance and color that looks expensive without trying too hard. Inspired by the rise of Old Money Blonde and low-contrast “expensive brunette” trends, creamy blondes, glossy reds, polished blowouts and soft, touchable finishes are driving the movement toward elevated, wearable color that feels luxurious long after the appointment. “2026 is the year of intentional color. It’s not about going louder; it’s about choosing smarter, more elevated shades that age (more…)
Brunette
@Paintedhair: 4 Shades EQ Formulas & Toning Tips

Patricia Nikole’s (@paintedhair) approach to toning is all about balance, dimension and long-lasting color—and in this live conversation, the Redken Global Artistic Ambassador breaks down some of her go-to Redken Shades EQ™ formulas, gray blending strategies and ribbon placement techniques. In this video, you will learn how to: Create dimensional brunette ribbon melts Correct heavy banding without overcomplicating the service Tone on dry hair for better deposit and longevity Approach gray blending with softer grow-out in mind Use color melting techniques for softer transitions and reflective dimension Layer Shades EQ tones without muddying the final result Watch the full conversation (more…)
Brunette
The Luxury Brunette Gloss Method For Rich Chocolate Hair

The High-End Chocolate Brunette Gloss Trend Clients Keep Requesting—and the Formulas Behind It The difference between a basic brunette and one that looks expensive comes down to the formula—and right now, rich chocolate brunettes are everywhere. When everything in the formula leans chocolate, you get depth without heaviness, warmth without brass and that high-end finish clients are craving. These demi-glossing formulas aren’t just about refining brunette color, they’re an easy, low-commitment way to offer a service clients are asking for: A standalone gloss for guests skipping lightener A corrective refresh for faded or uneven brunettes A finishing step after a (more…)
Brunette
5 Hailey Bieber Color Formula Looks For a Warm, Glazed Brunette

From Rich, Warm Tones to High-Gloss Finishes, These Pro Formulas Are Inspired by Her Signature Glow Hailey Bieber’s glazed brunette continues to be one of the most searched hair color formulas, with clients asking for the Hailey Bieber color formula behind the rich, warm and glossy tone. While she didn’t invent this glossy brunette, she did influence a major shift—toward deeper, warmer and more dimensional color with shine at the forefront. Photo Credit: Instagram via @hairinel Photo Credit: Instagram via @hairinel Photo Credit: Instagram via @hairinel Photo Credit: Instagram via @hairinel Photo Credit: Instagram via @hairinel Photo Credit: Instagram via @hairinel (more…)
Brunette
13 Biggest Hair Trends of 2025 According to TikTok

AI Blonde, No-Bleach Brunettes, Wolf Cuts and Other Trends That Dominated the For You Page In 2025, TikTok hair trends drove everything—from how clients described their blonding goals to the tools they bought and the color formulas they asked for by name. As BTC celebrates 25 years as the industry’s leading authority, we’ve watched the For You Page shape 2025’s biggest hair trends in real time. These are the trends, terms and transformations the algorithm crowned as the year’s defining hair moments. AI Blonde TikTok’s AI Blonde trend pushed stylists to recreate the ultra-clean, hyper-polished blondes flooding the For You Page. (more…)

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