Formaldehyde-Free Smoothing is Taking Over—Here's Why

New Systems Are Delivering Sleeker Results, Shorter Service Times and Better Client Experiences With the FDA proposing a ban on formaldehyde in hair-smoothing products, safety and performance are finally sharing the spotlight. For years, traditional keratin treatments were the go-to for serious frizz control and long-lasting shine. But growing research around repeated formaldehyde exposure—and the potential risks for both stylists and clients—has pushed the industry to take a closer look at what’s really behind these services. At the same time, the expectations haven’t changed. Clients still want smooth, humidity-resistant, high-shine hair—and they want it faster, with results that...