Dear BTC Show Family,

It’s time to share some news. We’ve got some good news, some really sad news and even a bit of exciting news to dry the tears.

Let’s start with the sad news. We were all praying for a show miracle. We stayed positive and had hoped that COVID-19 would not rain on our BTC SHOW parade (after all, we are known for our rainbows!) But, it was not to be. With COVID-19 cases continuing to rise in many states—including our BTC SHOW 2020 host state of Texas—we have had to make the difficult call to officially cancel our (in-person) 2020 BTC SHOW & #ONESHOT HAIR AWARDS in San Antonio on Aug. 23-25, 2020. We know this is not the news any of us wanted to hear, but in order to protect all of you, our manufacturer partners and our BTC team, we ultimately had no choice.


If you've already purchased a ticket to THE BTC SHOW 2020, you have a few options. Please email ASAP with your choice of the ticket options.


The BTC Show 2021 will be held in August. Date & location will be announced soon! By choosing this option, you will not only KEEP your ticket to be used at our 2021 show, but you will also receive $450 of additional value including:

  • A FREE 1-Year Subscription to our BTC-U Best-Selling Bundle of Education (over 100 hours of classes) to BTC University ($249 value).

  • Plus! FREE access to our 2-day Digital BTC SHOW on Aug. 23-24, 2020 ($195 value).*


If you don’t love that option (not sure how you couldn’t), we are also happy to provide you a complete refund to THE BTC SHOW 2020. It’s your decision entirely.

If you’ve already purchased a ticket to #ONESHOT HAIR AWARDS 2020, you will automatically be reimbursed for those tickets on the card you used to purchase the tickets. If you are interested in buying tickets to #ONESHOT HAIR AWARDS on Feb. 21, 2021, click here


If you booked hotel rooms at the JW Marriott San Antonio, these rooms will automatically be cancelled on June 24 at 5pm CT. If you wish to keep the room(s) in San Antonio for a personal trip, the resort is offering to extend our greatly discounted rate. Please book your new reservations via this link by Aug. 5.

As you can imagine, we have been crying ugly tears just thinking about not seeing all of you in August, but as they say, absence makes the heart grow fonder, and that will make our in-person reunion just that much sweeter! Until then, we will share virtual hugs when we’re all together on August 23-24! If you have any questions, please contact

Much love,
Your BTC Family

*Note: If you have a Front Row or Super VIP ticket for THE BTC SHOW 2020 and choose to keep your ticket for THE BTC SHOW 2021, you will be able to keep your chosen seat.