HOW-TO STEPS

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  1

  ERGO RESEARCH WORKS TO “BLOW AWAY BREAST CANCER” WITH SALES OF ITS LIMITED EDITION DRYER!  
  
  ERGO Research announced the release of their annual limited edition dryer for City of Hope breast cancer research and education. The Velecta TGR3600 Pink dryer is decorated with a pink ribbon to denote that $20.00 from the sale of each dryer will be received by City of Hope to support their efforts in eliminating this disease.

  The Velecta Paramount Paris TGR 3600 Pink features: Light (11 oz.), compact design; 1600 watts of energy efficient power; 74 M.P.H. airflow (twice that of comparable professional dryers); quiet at only 67 decibels; 14 foot cord for freedom of movement. 
  
  “ERGO Founder, Robert Reed said “While this dryer is mighty small, it will have a BIG impact in “blowing away breast cancer.  Last year’s limited edition was a sell out and we plan to contribute at least $20.000.00 toward helping this great organization with their efforts this year”.

  More information isavailable by calling 888-ASK-ERGO or 661-799-9308 or by visiting www.ergostylingtools.com

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  2

  OCTOBER SALES OF AVEDA’S LIMITED EDITION HAND CREME TO RAISE FUNDS FOR BREAST CANCER RESEARCH!

  Aveda™, is raising funds for the Breast Cancer Research Foundation (BCRF) with the launch of a limited edition Hand Relief in honor of National Breast Cancer Awareness Month this October.

  A rich hand creme that helps soften and smooth hands while diminishing the visible signs of aging, Hand Relief has remained an Aveda top seller since its launch in 1998. Hand Relief debuts in a new 150ml/5oz tube-a 20% increase in size-along with new, limited edition packaging, which features a signature Breast Cancer Awareness pink design and matching pink cap.
  
  During the month of October, $4 from the sale of each Hand Relief will be donated to Breast Cancer Research.  This year, Aveda’s fundraising goal has sky-rocketed to a total of $200,000-double that of last year’s goal – which can be reached if every limited edition pink-capped Hand Relief is sold. 
  
  “Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society.”  – Horst Rechelbacher, founder

  For more information please log on to: www.aveda.com

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  3

  CREATIVE NAIL DESIGN’S LIMITED EDITION “SCENT” GENERATES CITY OF HOPE DONATIONS!

  Creative Nail Design adds Hope Heals, a limited edition scent, to its popular line of Creative Scentsations hand and body lotions. The delicate rose scented lotion moisturizes the skin with Vitamins A and E and Aloe Vera.   The fragrance was inspired by The Rose Garden at the California-based City of Hope, which has 52 varietals and is a much-appreciated sanctuary for patients undergoing treatment. 
  
  Creative Nail Design is donating $2.00 from every bottle sold to further City of Hope’s breast cancer research, treatment and education programs.  Hope Heals lotion is available from September 1, 2005 to October 31, 2005.

  Since 1998, Creative Nail Design has raised and contributed more than $2,000,000 for City of Hope through product sales, product donations to care centers, fundraising events, as well as cash donations.  Creative Nail Design created so much awareness of “the cause” among their national and global community of salons that many salons have carried on the fundraising tradition by sponsoring “Days of Hope” in which proceeds from salon services are also donated to City of Hope.  Some salons have raised as much as $15,000 in a single event.

  Formore information please log on to: www.creativenaildesign.com

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  4

  FAROUK SYSTEMS DONATING A PORTION OF SALES FROM LIMITED EDITION DRYER!

  Farouk Systems is pleased and proud to be a part of National Breast Cancer Awareness Month and will donate a portion of all the sales of our limited edition PINK CHI Pro Dryer and PINK 2.26oz. Silk Therapy.

  PINK CHI Pro Dryer is the latest in Advanced American Technology. This lightweight quiet dryer utilizing Ceramic technology, Negative Ions, Far Infrared and Low EMF.  PINK Silk Therapy is an ideal lightweight leave-in replenishing treatment to protect and maintain hair and skin in optimum condition. Concentrated silk, fortified with botanicals and Vitamin E, imparts a smooth and silky feel while providing a brilliant high gloss shine. 
  
  Purchase the PINK CHI Pro Dryer at a special price and receive the PINK Silk Therapy absolutely FREE.  The salon Promotion period will be September and October.

  For more information please log on to: www.farouk.com

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  5

  PROCEEDS FROM PRIVE CUT-A-THON ON OCTOBER 15TH TO BE DONATED FOR BREAST CANCER RESEARCH!

  To help further research and save the lives of women affected, celebrity stylist and founder of Privè products, Laurent Dufourg has organized an unprecedented event.  On October 15, 2005 from 8 am – 12 pm, select Privé salons across the nation will participate in a cut-a-thon and/or donate Privé Product gift baskets to a drawing to raise proceeds for The Expedition Inspiration Fund For Breast Cancer Research.

  “Breast cancer has touched everyone’s life at some point whether it be a friend or family member who has struggled with the disease.  So when my friend and client Téa Leoni first mentioned her affiliation with Expedition Inspiration, we created Privé Styling Brilliance to help raise money,” said Dufourg.  

  “Although a portion of proceeds go to research efforts, I still felt like there was something more that we could do and the cut-a-thon was the answer.”  It will take place on October 15, 2005 simultaneously with the Expedition Inspiration 10th Anniversary “Take-a-Hike” fundraiser in Los Angeles, CA.  To enter a drawing for a gift basket worth $175 in Privé products, visit a participating salon between October 1 and October 15. 

  For participating salons please call 866-351-1193. 

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  6

  MARILYN BRUSH OFFERS A SPECIAL COLLECTION TO RAISE FUNDS!

  Marilyn Brush has created two collections under the “Tribute to the Cure” banner:

  • Southwest- three bold patterns
  • Pastels- five pastel colors

  Each collection comes in three barrel sizes — 25, 35 and 43 and is available in all Ulta stores nationwide.  Eight percent (8%) of Marilyn corporate net sales of the Tribute brushes for the year benefit The Breast Cancer Research Foundation.

  In addition, anyone who visits a participating store, salon or show where Marilyn brushes are being sold can claim an entry form to win an Audi by making a $5.00 check payable to The Breast Cancer Research Foundation.

  For more information please log on to: www.themarilynbrush.com
  

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  7

  MEDI-SPA THROWS A PINK PARTY PLUS DONATES A PERCENTAGE OF OCTOBER SERVICE SALES TO CANCER RESEARCH! 

  To raise funds for the Susan G. Komen Breast Cancer Foundation, California based Medi-Spa hosted a Pink Pampering Spa Party where guests were pampered with a variety of pink treats: Pink Martini’s, pink-rose manicures and pink fluffy slippers, as well as 5-minute oxygen eye lifts, mini-massages and champagne nail treatments. The party favorite was the Oxygen Bar that rejuvenated party-goers and kept spirits high!    

  And to increase donations, during the month of October, 15% of spa service sales at Medi-Spa will also be donated to the cause.  
  
  Medi-Spa, voted the number one spa in LA and frequented by celebrities, has locations in Calabasas, Encino, and Ranch Palos Verdes.
  
  For more information please log on to: www.thisismedispa.com
  

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  8

  REDKEN DONATES $50,000 TO THE CITY OF HOPE!

  In participating salons during October, this limited edition HEART.HELP.HOPE. Charm Bracelet is free with the purchase of two Redken styling products.  In conjunction with this promotion, Redken has donated $50,000 to City of Hope. 

  For more information please log on to: www.redken.com

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  9

  TWEEZERMAN OFFERS SPECIAL EDITION TWEEZER TO RAISE FUNDS FOR THE CURE!

  Annually, during Breast Cancer Awareness month, Tweezerman makes available a special edition Pink Ribbon Slant Tweezer bearing a pink ribbon symbol and donates 50 cents of each special edition tweezer sold to breast cancer research groups.  To date we’ve raised over $250,000 through this initiative and expect to raise an additional $75,000 this year. Proceeds benefit the American Cancer Society, CancerCare, Babylon Breast Cancer Coalition and other groups.

  The Pink Ribbon Slant Tweezer is available through Sally Beauty Supply and wherever Tweezerman products are sold. It can also be purchased online at www.tweezerman.com

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  10

  SHAMPOO and STYLE FOR A CAUSE
  PHYTO to Donate “Volumes” to Breast Cancer Research!

  And, for the 2nd year in a row, PHYTO is proud to support the cause this October.  PHYTO will donate one dollar from each purchase of PHYTOVOLUME shampoo and PHYTOVOLUME ACTIF volumizer spray, to support initiatives for advanced research, education and to help find a cure. 

  A perennial favorite of PHYTO addicts, PHYTOVOLUME shampoo gives a boost to fine, limp hair adding incredible fullness and increased styling manageability.   PHYTOVOLUME ACTIF offers an effective solution to limp locks.

  “With your cooperation, we will contribute as many support dollars as possible to raise awareness, increase early detection, and eradicate this life threatening disease,” explains Mr. Eric Domel, President, Alès Group, USA.ragsy

  For more information or a list of recipient organizations please log on to: www.phyto-usa.com

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  11

  ZOTOS INTERNATIONAL RAISES $11,000 FOR THE NOEL FOUNDATION

  As part of Breast Cancer Awareness Month, Zotos International organized their fourth annual Breast Cancer Awareness Week with the help of their Darien, Rosemont, Arcadia and Geneva offices. This week-long event benefited The NOEL Foundation, formed to support the financial needs of those suffering with breast cancer.

  The NOEL Foundation was founded in memory of beauty industry icon Noel de Caprio who fought to raise awareness and helped countless others while battling this illness herself for 15 years.

  A two-day cut-a-thon was held in the new Artistic Institute in Darien, with stylists, salon owners and guest artists giving their time and gratuities.  In addition, over 40 vendors donated gift items… and a national raffle organized. Even the corporate food service contributed by selling “pink” dessert items with proceeds donated to the Foundation.

  At the October 15^th afternoon finale, President and CEO Robert Seidl presented a check for $11,005.00 to Peter de Caprio, spokesperson for the Foundation, husband of Noel and owner of the Noelle Spa for Beauty and Wellness in Stamford. The amount matched, to the penny, the previous year’s donation.

  For more information please log on to: www.zotos.com