Think Pink

Breast Cancer Awareness Month has become a staple of October, inspiring everyone from football players to school teachers and hairdressers to “think pink.” Todd Kane, a Matrix artistic educator, created this pink shade in support of cancer awareness and Love Out Lavender, an initiative that challenges hairstylists to tap into their creativity and passion for beauty to raise money for the City of Hope medical and research center.

“The ribbon for breast cancer is pink, so we took it from there. I kept the looks simple and used minimum products,” Todd says. “I shot the photos myself and I opted to keep them raw and not retouched. When you think about it, the experience of cancer is raw, and I wanted to express that in my work.” Get the formula and how-to for the look below.

Get Involved, Fight Cancer!
Fundraisers can be created through loveoutlavender.org and donations can be made directly through the website or from links shared on social media. Participants can also organize creative events to raise money, bringing salons and communities together to conquer cancer. Annual campaigns kick off on World Cancer Day on February 4 and extend to National Cancer Survivor’s Day, which is the first Sunday in June.

“Shoots like this are all about people doing what they love to do for the people they love,” says Todd, who is also a stylist in Phoenix and a North American Hairstyling Awards Newcomer of the Year finalist. “Every time you put your work out there and inspire others, you grow and they grow.”