How-Tos > SUNsational Blonde from Joico
April 30, 2014

SUNsational Blonde from Joico


SUNsational Blonde from Joico

Lift your blondes to a whole new level. Say goodbye to time-consuming, multi-process high-lift blonding, and say hello to single-process SUNsational Summer Blonde color. Here, the two-time NAHA winning colorist and Vero K-PAK Color International Artistic Director, Sue Pemberton, reveals her go-to technique for creating maximum blonde impact with minimal effort using the NEW, Joico Vero K-PAK Color Ultra High-Lift shades, which tones while lifting up to four levels, for ultimate control over undesirable warmth. It’s blondtastic!


  • 1

    Carefully select two appropriate Ultra High-Lift shades based on the client’s natural starting level. In this instance, Ultra High-Lift Natural and Ash were selected.

  • 2

    Mix two separate Ultra High-Lift Formulas
    Formula A:
    2 oz. Joico Vero K-PAK Color Ultra High-Lift Natural + 4 oz. 40-volume Veroxide
    Formula B: 2 oz. Joico Vero K-PAK Color Ultra High-Lift Ash + 4 oz. 40-volume Veroxide

  • 3

    Begin pulling vertical slices of hair along the client’s hair parting (leaving 1½- to 1-inch between foils) for a total of nine slices from front to back.

  • 4

    Alternate applying Formulas A and B between slices of hair. Apply each formula by saturating hair from root to ends. Repeat foiling technique on opposite side.

  • 5

    Process color for 65 minutes, then rinse. Towel-dry and apply Joico K-PAK Cuticle Sealer for 5 minutes. Rinse thoroughly, then apply Joico K-PAK Intense Hydrator for 5 minutes. Rinse, towel-dry and complete with Joico K-PAK Color Therapy Restorative Styling Oil.

  • 6