Formulas > Corrective Color > Dove Cameron’s Brunette-To-Blonde Color Correction
Last updated: January 25, 2024

Dove Cameron’s Brunette-To-Blonde Color Correction

By Jacob Rozenberg

Dove Cameron blonde transformation
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  • Formula A: (Lightener-First process)

    BLONDME® Premium Lightener 9+ + 20-volume Premium Developer

  • Formula B: (Lightener-Second process)

    BLONDME® Precision Lightener + 20-volume Premium Developer

  • Formula C: (Lightener-Third process)

    BLONDME® Premium Lightener 9+ + 7-volume Premium Developer

  • Formula D: (Toner)

    IGORA VIBRANCE® Demi-Permanent 10-12 + 10-19 + 0-00 (1:1:2) + 6-volume Activator Gel

  • Formula E: (Root Melt)

    IGORA VIBRANCE® 9-55 + 7-55 (3:1) + 6-volume Activator Gel

  • Formula F: (Lowlights)

    IGORA VIBRANCE® 8-19 + 8-11 + 7-1 (1:1:1/4) + 6-volume Activator Gel

  • Formula G: (Babylights at new growth)

    IGORA VIBRANCE® 8-11 + 8-19 (1:1) + 6-volume Activator Gel

  • Formula H: (Babylights at midlengths)

    IGORA VIBRANCE® 8-11 + 8-19 + 0-00 (1:1:2) + 6-volume Activator Gel

  • Formula I: (All-over gloss)

    IGORA VIBRANCE® 10-1 + 10-19 + 0-00 (1:1:1) + 6-volume Activator Gel

Photo via Instagram: @dovecameron

From a sleek Level 3 to cherry red and now multi-dimensional blonde, actress Dove Cameron is no stranger to a color correction. Celebrity stylist Jacob Rozenburg (@jacobrozenburg) shares the transformation details, proper strand test procedures and the REALITY of taking a client through drastic hair color changes within a few years. Keep scrolling to get the insider look on Dove’s special blonde birthday request. ✨

 

open color formula
close formula
  • Formula A: (Lightener-First process)

    BLONDME® Premium Lightener 9+ + 20-volume Premium Developer

  • Formula B: (Lightener-Second process)

    BLONDME® Precision Lightener + 20-volume Premium Developer

  • Formula C: (Lightener-Third process)

    BLONDME® Premium Lightener 9+ + 7-volume Premium Developer

  • Formula D: (Toner)

    IGORA VIBRANCE® Demi-Permanent 10-12 + 10-19 + 0-00 (1:1:2) + 6-volume Activator Gel

  • Formula E: (Root Melt)

    IGORA VIBRANCE® 9-55 + 7-55 (3:1) + 6-volume Activator Gel

  • Formula F: (Lowlights)

    IGORA VIBRANCE® 8-19 + 8-11 + 7-1 (1:1:1/4) + 6-volume Activator Gel

  • Formula G: (Babylights at new growth)

    IGORA VIBRANCE® 8-11 + 8-19 (1:1) + 6-volume Activator Gel

  • Formula H: (Babylights at midlengths)

    IGORA VIBRANCE® 8-11 + 8-19 + 0-00 (1:1:2) + 6-volume Activator Gel

  • Formula I: (All-over gloss)

    IGORA VIBRANCE® 10-1 + 10-19 + 0-00 (1:1:1) + 6-volume Activator Gel

 

Reality Check: Let’s Talk Starting Level & Color History

Even the biggest names in the world need a color transformation calendar—feel free to show this to your impatient clients if necessary. “Since she was colored brunette, went red a year ago, back to brunette in between and was highlighted three years ago—I needed to do a double process strand test for an even lift,” Jacob explains.

 

The strand test was done using Schwarzkopf Professional® BLONDEME® Bond Enforcing Premium Lightener 9+ + 20-volume BLONDEME® Premium Developer.

 

Flashback: Dove’s deep red hair just one year ago—this color would soon turn back to a Level 3 brunette before going blonde. 

 

Dove Cameron red hair
Photo via Instagram: @dovecameron

 

Strand Test Results:

  • “I was able to see all the banding and how Dove’s hair lifted,” says Jacob.
  • Due to the previous color variations, Jacob decided to double process once the preliminary test was rinsed.
  • “I explained that the best and worst case was how the rest of the hair would lift,” Jacob says. “Best case is a clean, double process blonde and worst case would be a rooted Level 8 with a blonde balayage.”

 

Biggest Challenges Moving Forward:

  • Multiple previous colors
  • Natural color at the roots
  • Keeping the hair’s condition strong and healthy

 

How & Where To Begin This Color Correction

Due to the color variations and complex workarounds needed for the correction, Jacob planned this transformation over multiple days. “Lightener was applied in sections over multiple days,” he begins. “Sections were worked on separately, starting in the back, then the sides and followed by the top and leaving the hairline until last.”

 

How Long Did This Transformation Take?

“The first round of decolorization took four days, and that was just round one,” Jacob explains. “It took another three days to finish lifting and evening out her hair color.” Once the base was even, the filling process at the roots and the rest of the head could begin. 

 

“In total, it took seven days with 67 hours of work and the help of seven assistants and the support of Hawthorne, the salon I work out of in New York.”

 

Maintenance: Schedule & Upkeep

Since Dove is a natural Level 8, the maintenance of the blonde transformation will be a walk in the park in relation to the color correction. Jacob says she will need a gloss for her line of demarcation and a hairline highlight, working to leave the rest of her hair untouched and healthy. 

Products Used

COLOR FORMULAS

  • Formula A: (Lightener-First process)

    BLONDME® Premium Lightener 9+ + 20-volume Premium Developer

  • Formula B: (Lightener-Second process)

    BLONDME® Precision Lightener + 20-volume Premium Developer

  • Formula C: (Lightener-Third process)

    BLONDME® Premium Lightener 9+ + 7-volume Premium Developer

  • Formula D: (Toner)

    IGORA VIBRANCE® Demi-Permanent 10-12 + 10-19 + 0-00 (1:1:2) + 6-volume Activator Gel

  • Formula E: (Root Melt)

    IGORA VIBRANCE® 9-55 + 7-55 (3:1) + 6-volume Activator Gel

  • Formula F: (Lowlights)

    IGORA VIBRANCE® 8-19 + 8-11 + 7-1 (1:1:1/4) + 6-volume Activator Gel

  • Formula G: (Babylights at new growth)

    IGORA VIBRANCE® 8-11 + 8-19 (1:1) + 6-volume Activator Gel

  • Formula H: (Babylights at midlengths)

    IGORA VIBRANCE® 8-11 + 8-19 + 0-00 (1:1:2) + 6-volume Activator Gel

  • Formula I: (All-over gloss)

    IGORA VIBRANCE® 10-1 + 10-19 + 0-00 (1:1:1) + 6-volume Activator Gel

FORMULA STEPS

1. Before each session, prep the entire head with Schwarzkopf Professional Hair Primer and dry the product into the hair.

 

2. For the first half of lightener application, apply Formula A at the midlengths to begin then work through the ends. 

 

3. Once processed, reapply lightener to the midlengths using Formula B

 

4. For the second round of lightener, apply Formula B once more to the roots to blend out any bands from previous color.

 

5. For the final round of lightening, apply Formula C all over to blend out any remaining bands. 

 

6. To begin toning, apply Formula D, then root melt using Formula E.

 

7.  For dimension, apply Formula F where lowlights are needed. 

 

8. From the new growth to the line of demarcation, apply babylights using Formula G, then at the midlengths (about four inches from the ends) apply Formula H leaving out the ends.

 

9. For an all-over gloss, apply Formula I to finish off the color. 

 

10. Shampoo and condition using Schwarzkopf Professional FIBRE CLINIX® Hydrate