Dear Colorists, Do You Enforce A Healthy Hair Policy?

How To Build “Add-Ons” Into Your Color Service Tickets 

“Blonde hair is only as pretty as it is healthy,” blonding specialist Krista Bartik (@colorbykriss) shared in a recent IG post. You can say that again. If you’re not enforcing a healthy hair policy, you’re missing out on quality insurance for blonding services. It sounds simple, but it may be time to rethink the approach to “add-ons.”

Why not build those services into your ticket for results that look good long after a client leaves your chair? We tapped sought-after colorists to see how they enforce this policy, and why they reach for Redken’s Acidic Bonding Concentrate (ABC) 5-Minute Liquid Mask for long-lasting results, not longer appointment times. 

Enforcing a Healthy Hair Policy: Why It Matters  

To ensure the integrity of her clients’ hair, Krista enforces a healthy hair policy. What it means: “My clients have the option of either a trim or treatment with color services, [or] both for the best of both worlds,” she says.

How To Book: Whether you build it into your hourly pricing or redo your service menu to build a treatment/trim into color services, this one change will not only elevate the overall service, but work as “hair insurance” for healthy, long-lasting color transformations. 

Add this 5-minute liquid treatment to your service menu!

3 Ways To Use This Fast Liquid Treatment 

#1: Blonde Refresh Services: Treat Ends Inside of Foils 

To maintain the integrity of her client’s hair, here’s how Krista approaches a blonding refresh service—switching from lightener to a treatment within the same foil. 

1. Lighten the regrowth only. 

2. Isolate the previously lightened ends inside the foil to avoid overlap.. 

3. Switch your brush to apply Redken ABC 5-Minute Liquid Mask to the ends only. This will treat the ends for stronger hair, easier detangling and more shine. 

#2: Maintain Integrity of Highlighted Curls 

“The integrity of the hair is so important when highlighting curly hair,” says curly hair specialist Monica Cher (@hairbymonicacher). For example, “We freshened up her highlights and toned with Redken Shades EQ, and threw on the Redken [ABC] 5-Minute Liquid Mask and her curls were good as new.” After a curly cut and lightening service, this gets Monica’s client’s curls to “smile,” she shared on Instagram.

Follow these steps:

Photo Credit: Instagram via @hairbymonicacher

Photo Credit: Instagram via @hairbymonicacher

Photo Credit: Instagram via @hairbymonicacher

#3: Take 5 Minutes Back in Your Busy Schedule  

What would you do with five extra minutes? Denver-based colorist Sara Botsford (@sarabotsfordhair) uses ABC 5-Minute Liquid Mask to make detangling teasylights easier and as a standalone treatment at the shampoo bowl. “As a stylist, it did the heavy lifting and I got an extra five minutes of self care,” says Sara. 

ABC? Here’s Why: “It is an ultra-conditioning mask that provides deep hydration and deep repair on all hair types and textures,” Sara explains. “In just five minutes, this mask melts into hair to not only coat, but repair hair damage deep inside of the hair.”

Get 5 minutes back—try Redken ABC 5-Minute Liquid Mask!

Products Used

Haircare

ACIDIC BONDING CONCENTRATE 5-MINUTE LIQUID MASK

Redken

This content is sponsored.