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Last updated: July 17, 2024

8 Hair Launches to Heat up Summer

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These Summer Hair Launches are Bringing the Heat

Summer is in full swing and with it comes the hair industry’s latest innovations. Brands like JOICO®, R+Co and Shark Beauty™ have launched products and tools to heat up your summer—without the heat damage, of course. Read on for eight new products to add to your summer hairstyling rotation.


1. JOICO® Defy Damage Detox Shampoo

Saygoodbyeto chlorine-induced green tones, hard water residue, trace minerals and product buildup with this detoxifying shampoo. It is formulated with a bio-based chelator and activated charcoal for a gentle yet deep cleanse that won’t leave hair feeling dry. 


Photo courtesy of JOICO


2. GA.MA Italy IQ Lite Max Hair Dryer

Weighing in just under a pound, GA.MA’s IQ Lite Max is lightweight yet powerful, efficient and equipped with smart technology to prevent interruptions and extend the hairdryer’s lifespan.


Here’s the rest of the IQ Lite Max features:

  • Equipped with two speeds, three temperatures and a cool shot function
  • Emits active oxygen that acts as an antibacterial to protect and fortify the scalp
  • Has a color lock effect that protects color-treated hair from heat damage and preserves its vibrancy


Photo courtesy of GA.MA


3. R+Co HALFPIPE Dry Wax Finishing Spray

R+Co’s HALFPIPE Dry Wax is to be used on dry hair to deliver a pliable texture and lightweight hold. 


Here’s a look at HALFPIPE’s ingredients and their benefits:

  • Bayberry fruit wax: Pliable texture, instant lift, separation and definition.
  • Tamarind extract: Restores hydration, smooths frizz and improves elasticity.
  • Oregano oil: Rich in antioxidants for volume and shine.
  • Ginger root extract: Prevents breakage and reduces split ends.
  • Goji berry extract: Protects the scalp and regulates sebum production.


Photo Credit: Instagram via @randco


4. L’Oréal Professionnel Metal Detox Pre-Shampoo

For those spending their summer days in the pools, lakes and oceans, L’Oréal Professionnel’s new Metal Detox Pre-Shampoo removes the concentrated metals that can be found in water. 


The pre-shampoo is perfect for use before color appointments to remove the build-up before color is applied to avoid dry, brittle hair that is prone to breakage.


Photo Credit: Instagram via @lorealpro



5. IGK Beach Club High-Shine Texture Foam

The salt-free texture foam provides medium, buildable hold to enhance natural texture without leaving hair feeling stiff or looking dull. It is packed with aloe, coconut water and vitamin-rich algae for shine and UV protection.


Photo Credit: Instagram via @igkhair


6. Shark FlexStyle® in Sparkle Black Diamond

Shark Beauty unveiled their FlexStyle® in the Black Diamond colorway at the 2024 Met Gala with celebrity stylist and Shark Global Ambassador Chris Appleton (@chrisappleton1) using the tool on Kim Kardashian, Jennifer Lopez and Mindy Kaling


Here’s what to know about the new styler:

  • It is designed with 30,000 black crystals
  • It seamlessly transforms between a powerful dryer and a versatile multi-styler 
  • It can curl, volumize and smooth any hair type with no heat damage


Photo Credit: Instagram via @sharkbeauty


7. ORI LAB Overnight Dew Serum

While some say you shouldn’t go to bed with wet hair, ORI LAB’s transformative overnight hair oil is designed to change that. The oil is formulated to be used on clean, damp hair from mid-lengths to ends with no rinse necessary.


Here’s what to know about the ingredients:

  • Camellia Oil: Deeply conditions and hydrates to prevent frizz and dryness.
  • Sunflower Oil: Nourishes the scalp to reduce and prevent breakage. 
  • Vitamin F: Rich in Omega 6 to prevent shedding.
  • Flannel Flower: Works to lock in moisture and give hair the healthy glow it deserves so hair can take on anything the day throws its way.


Photo courtesy of ORI LAB


8. Spectrum® One Hair Extensions The Genius Weft

The Genius Weft’s ultra-thin 0.78mm weft track are lightweight and sit super flat to the head. Unlike the classic machine weft, there is minimal shedding when cut so they can be easily customized to each client’s head without losing hair. The extensions are available in 30 plus colors and two lengths (20 and 24 inches).


Photo Credit: Instagram via @spectrumonehairextensions